Whether you are a new e-commerce store owner or been in the trade for long – the most important thing on your mind is to boost sales. You are on the lookout for strategies and solutions that will help you find the right mix for your e-commerce store.
To be able to achieve the right mix, you must know your customer well to employ various strategies that attract them and help finalize sales. For example, you might try your hand at getting paid traffic to your site to increase sales, but it will be successful only when you get the right deals for the right customers. Knowing what your customer needs and what deals and campaigns compel them to buy is important.
For a healthy e-commerce site revenue, you must have a healthy sales pipeline to achieve your goal and objectives. A sales pipeline keeps track of all important deals and essentially helps you manage many sales deals giving due attention to details and requirements of each customer. If you have fewer deals, or if it is too early for you to invest in a CRM, you may use free sales pipeline template that is easily available on the internet.
Let’s discuss five simple ways to increase sales on your e-commerce site.
1. Social media
A Facebook store integrates with your e-commerce store conveniently. It lets you enjoy a greater outreach. The average adult spends 35 minutes on Facebook, giving you a chance to expand your brand presence and increase sales.
Similarly, Instagram and Pinterest are equally important to showcase your products, their benefits, and the number of people deriving benefit from your products for a worthwhile user experience.
2. Reviews and testimonials
Encourage and acknowledge customer reviews and testimonials. The credibility of reviews and testimonials has been increasing with more people making buying decisions based on reviews left by other buyers. The reviews and testimonials also give social proof of the value of a product and influence new customers.
3. Simpler processes, succinct details
Every process on your e-commerce site should be simple and easy to follow through. Make sure your user experience is welcoming and doesn’t make the user abandon the purchase owing to long forms and complicated checkout details.
A typical e-commerce site must have good photos of all products in its catalog complete in all variations of color and specifications. The descriptions should be clear and well written to bring the usability or functionality of the product.
Including simpler processes means including simple and clear product descriptions and details. Details such as shipping costs, payment options, call to action buttons, product options and variants, product care, etc. right from finding your product to buying and using it, you must have simple and clear details to help make the user complete the buying process with you.
Your products are solutions to your consumers’ needs. And solutions require discussions for clarity and importance of value. With an active blog content, you could highlight the benefits of your products to existing and potential customers.
An active social media presence will certainly go hand in hand. You must take the content from your website to the social media platforms and engage a greater number of audience with your solutions and success stories.
With content marketing you are also able to educate the readers on a variety of topics. This way your audience will get a chance to know more about your brand entity than just a product or two and associate with your brand presence which is likely to keep increasing your sales.
5. Test to improve
It is very important for you to keep testing your e-commerce site and notice the things people like and prefer. Many customers are looking for modest pricing and would appreciate convenient pricing plans without having to contact your sales team. Make sure your product has those variants that your customers are looking for. At times, simply by removing menu buttons, forms, or CTAs, you could get very different results. This is called A/B Testing.
Give your site an audit and seek thorough e-commerce SEO services for a more informed improvement process of your e-commerce site. SEO is an effective tool for optimizing conversions – or making new audience turn into customers.
We discussed a few simple ways of scaling e-commerce site for higher sales revenues:
- Using social media to connect with your e-commerce site and boost sales and awareness.
- Using reviews and testimonials to influence the buying decision and help the audience know more about you through blogging.
- Bringing greater transparency, genuineness, and authenticity in your dealings with simpler processes, such as buying and replacements, and succinct product details to win over the audience.
- Testing and re-testing the e-commerce site for greater improvement in user experience.
All of these strategies can contribute their fair share of success if understood and used properly. And some strategies – like writing a good product description – may seem like child’s play, but can have quite the opposite effect if not done intelligently.
What other points would you like to add to this list? Have you tried something that worked well for your e-commerce site? Let us know in the comments section.