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I’m very proud to announce that we are the winners of the Shoe String Startup of the Year 2013! We’ll be sending our founders to Silicon Valley to rub shoulders with the world’s best, so we have some exciting times ahead. Our biggest thanks to Mat Beeche and the Shoe String team for putting on such a great event and supporting the startup community.

Winners are grinners

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About the author

Melissa Whidjaya

Melissa Whidjaya

Melissa is the co-founder of Bloombox Co. Bloombox Co works to connect flower growers and flower buyers, creating a distribution system that reduces waste, improves profitability for growers, and removes barriers to consumption, providing flower lovers with a fresher, more sustainable product than ever before.


  1. Dean Power

    Wow. So very cool that you guys won this, great work. Good to see you all again. D

    1. Selz

      Melissa Whidjaya

      Thanks Deano! Lots of fun :)

  2. Kristen

    Love seeing you guys outside of your avatars ;)

    1. Selz


      Indeed we are friend!

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