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There is no better time than the present to start your own business and sell products online. Online selling isn’t just for the professional entrepreneur who wants fast-moving ventures and to make quick cash.

You may not know it, but 79% of people are buying products online from the comfort of the couch, or from their mobile devices. Online selling isn’t just for mom and pop shop small businesses, with the low start-up costs and range of options in online product sales, you can be a small business owner too. 

People who sell products online are dedicated, passionate, and willing to put in the time it takes to make something grow.

If this is you, we have some things to consider as you take your next steps toward your own business.

Why You Don’t Have to Be a Professional Entrepreneur to Sell Products Online

1. Business is Personal
2. You Are Ready. Get Started Today.
3. Keep Learning, But You Don’t Have to Know Everything
4. Strategy isn’t just for Professional Entrepreneurs
5. Create Your Own Definitions of Success

1. Business Is Personal

What do you hold onto, and why? Most small business owners keep things moving with attention to important details.

With every step, show your love for what you’re selling and who you’re selling it to. You don’t want to be a tycoon on a fancy jet, you want to invest in yourself.

Your online business will be something that you can control, a chance to combine stability with independence. When you sell products online you have the freedom that comes from being your own boss.

Rather than the professional entrepreneur who is focused on venture capital, you’ll be able to decide the terms of your small business and take incremental steps toward your own goals.

Find Your Niche

When you sell products online, you want to root your business in something that is natural to you. It should be something that you love, whether that’s grandma’s classic jam recipe, crocheted borders on short socks, or action-packed video games.

Won’t it feel good to show the world how great your product is from your perspective? Don’t you want to share your story with an audience that’s looking for the same things you are? Do you want to show them how you found a way to make it happen?

When you’re ready to take your passion to the next level, look at the demand for your product and start to build your plan.

A green bicycle with watermelon wheels because it's important to be personal and unique with Selz ecommerce for business growth

2. You Are Ready. Get Started Today.

You may not feel ready, but you’re already a business pro.

  • Have you ever rocked a garage sale?
  • Do you scour the house for extra stuff to sell online, or barter on message boards trying to find the best deals?
  • Are you a collector, someone who understands the value in finding and displaying precious objects?

You already have a strong foundation of skills to start your business with. Start with what you’ve done well before, then find a way to build on those assets.

Remember that the deeper into your online business you get, the easier it is for self-doubt to creep in. This happens to everyone, including the pros.

Find strategies to get out of your own way, and to quiet the voices that say you can’t meet your objectives. Set deadlines for yourself and stick to them.

Create a step by step business plan and follow that plan. Use calendar reminders to keep yourself on track. Don’t wait until it all feels perfect, or you’ll never get selling.

A runner at the starting line is ready to sell products online instead of going the route of the professional entrepreneur with Selz ecommerce

3. Keep Learning, But You Don’t Have to Know Everything

People often feel like they have to know someone important to make it, or that it takes a special skill set to succeed.

Some professional entrepreneurs say you should hire experts to start a business, and that’s a great option if you want to get on the fast track with your online store or advertising.

At the same time, the internet is full of exceptional digital tools that can help you start your own business with minimal financial investment.

If you believe in yourself and are willing to put the work in, you’ll be selling online in no time.

You may not know how to build a website. There are many website builders online, and they have many beautiful and practical options to choose from.

The variety of options can be a little overwhelming, so approach this part of the process with care.

It’s important to select the right online store builder, so ask yourself some important questions as you make this decision.

You may not know the legal ins and outs of running a business. Take some time to do your research, and get a handle on the local, state, and national regulations that could affect your products. Think about taxes, trademarks, patents, copyrights, and shipping restrictions that can affect how you sell products online.

Find an integrated payment gateway to simplify the buying process for your customers, one that will make accounting easy for you to manage.

You may have concerns about the time it takes a professional entrepreneur to market a business.

Managed advertising means that your one-man business can market like a much larger business, giving you the customer attention you need to make your online business profitable.

A man relaxes in a chair with a book with pages blowing in the wind. This shows the importance of learning as you go when you sell products online with a microbusiness instead of going the route of the professional entrepreneur

4. Strategy isn’t Just for Professional Entrepreneurs

Approach your online selling the same way that you approach organizing your life and your home. As a budding business owner, you don’t want to be the one sitting back like a professional entrepreneur, you want to be where the action is, and to make it fun.

Make it a game, one that requires strategy and tactics. What do you do to get an edge on your holiday shopping on Black Friday or Cyber Monday? How do you negotiate the drop-off line at the local school on busy mornings? How do you fit your whole to-do list into a busy week?

Many of those strategies are the same ones that elite entrepreneurs try to put into practice in their offices. Think about the competitions that you love and the ways that you motivate yourself.

Create display boards to document your progress toward your goal. Visual evidence of your growth will help you keep pushing forward.

5. Create Your Own Definitions of Success

You don’t have to make it “big” or be a professional entrepreneur to be a success. In this new tech landscape, we can all be successful because we have more access to the tools for success than ever before. More importantly, we have the opportunity to create our own definitions of success.

Your online business may be a chance to share something you’ve made with an audience that will appreciate it.

An online store could present an opportunity to set some income aside for a tiny house on wheels or a big vacation. This new business may let you pitch in to help someone in your family or to send a child you care about to college.

The world is full of opportunity for those who are willing to make it work.

Selling products online isn’t just for professional entrepreneurs. The internet has room for your dreams too.

Balloons and a congratulatory sign show to celebrate your success as a new small business, not a professional entrepreneur

About the author

Jana Rumberger

Jana is a writer and Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is a visual artist and foodie in Portland, Oregon.


  1. Tara Storozynsky

    Hi, Leslie! Thank you for your thoughtful comment. A lot of small business owners have anxiety about taking the jump. Just remember that you are investing not only in a business, but in something that you are passionate about. Ultimately, you are investing in yourself. Depending on the type of business that you’re in, you can most likely keep your initial costs pretty low with a little planning, too. Best of luck!

  2. Leslie

    My biggest concern is that I’m going to lose money by starting an online business and failing. It’s a big investment.

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