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We’ve updated our integration with MailChimp so that you can use all of their new Ecommerce and Segmenting features available. Whether you’re a new Selz user, or have already had customers and sales, connecting to MailChimp’s powerful new features will help you better market to your customers.

As a Current User

Export Existing Orders to MailChimp

If you’re already using Selz and have current orders, then you can export your existing Selz data to MailChimp. This can take some time if you have a large amount of orders (anywhere from 5 minutes to a few hours), but once you do this, you’ll be able to unlock all of the features for sellers that MailChimp offers.

Go into your Mailchimp App, and click on “Export Existing Orders to MailChimp.” When you hit save, it will begin the export. Make sure you’ve chosen the correct list for those orders to go into.

Export Existing Customers to MailChimp
In the same way as orders, you can export your existing customers into MailChimp as well. We recommending doing both because they are all tied in together. Click on “Export Existing Customers to MailChimp” and hit save. You can export both customers and orders at the same time.

Lists

Make sure to export your orders and customers into one list. You will no longer have to create multiple lists for users based on their purchase history, rather you will begin to segment those users within the same list.

Ecommerce

Here’s the best part: with MailChimp’s new Ecommerce features, you can now see every single order that a customer has made within your store. You can see it on an individual basis when you’re within a customer’s profile. You’re able to view the product they’ve purchased, and even see the product visually for quick reference.

Segmentation

Once you have Ecommerce loaded, you’re able to segment your list. Go into the list and click on “Manage Contact.” When managing your contacts, you’re able to start sorting people by their ecommerce habits. This is where Ecommerce becomes very powerful. You can segment people based on items they’ve purchased, how much they’ve spent in your store and more.

Once you segment those users, they’re split into small segments all in the same list. Now, you can send emails based on the products that have been sold. You can send discounts to people who haven’t ordered from you in a while. You can offer other products to people who have bought similar products. The sky’s the limit with this!

If you need help connecting your MailChimp to get started, follow these instructions. If you need a little additional instruction on how to get started, you can reach out to [email protected] Happy Emailing!

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About the author

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.

2 comments

  1. Mark S.

    I’ve been waiting for this integration, I’m so excited about it. Going to load all of my contacts up now!

    1. Kristen DeCosta

      Thanks for commenting, Mark! We are so glad you are excited about this new feature. Let us know how it goes!

Comments are closed.