Now that we have covered the basics of how to sell jewelry online, we are going to cover the final steps before you launch your business live.
In this final series we will go over the different sites where your jewelry can be sold, the basics of how to set up your own personal website, making the most of your post and finally going live with your very own jewelry business.
Platforms on How to Sell Jewelry Online
There are many platforms online where you can sell your personal jewelry. Here are some positive and negative things to keep in mind when selling on these platforms.
Etsy is a well-known platform where many people sell their jewelry. Etsy has more of a community feel to it and they make it very simple to set everything in place to advertise and sell your product. Things to be aware of when selling here, is there is a lot of competition and most everyone’s “store front” looks the same. This happens because Etsy limits its users to how much you can make it your own personal store. Another thing to check into are the fees, Etsy will charge a listing fee and so will PayPal which is their payment merchant.
Amazon is another well-known platform where selling jewelry has become very popular. They have a good reputation and consumers trust their site. They also offer great deals on shipping costs. The downside is the fees they charge are on the higher side and there is no control over branding. It may be your jewelry that is being sold but it is under the Amazon brand, which means there is no cross selling to your own website from Amazon. Most of Amazon’s posts look similar to each other, so there is no way to really stand out and capture your customer’s attention.
eBay has a huge customer base, not only in the United States but internationally as well. They make it an easy and quick process to list your products and get paid. However, fees from your listing and getting paid thru their payment merchant are not cheap. They charge listing fees and then PayPal is their payment merchant so there will be PayPal fees taken out as well. There is also the possibility that you may not get paid as eBay has been known to favor its buyers over the sellers recently.
Your Own Online Store
When choosing to sell your jewelry online, a good option to consider is selling from your own online store. Some may think that it is too hard or you just don’t know how or where to begin and will get stuck selling only from marketplaces. We are here to help. You can open your online store through an ecommerce platform. When choosing an ecommerce platform there are some important things to keep in mind.
First, you will want to choose a platform that will make it easy to create a customized website that will display your beautiful jewelry. Another important feature will be customer support, you will want to know that anytime you run into an issue there will be someone available to help. If you already have a website there is the option to embed your online store onto your website. All of these features are available with Selz. We make it easy for you to have your online jewelry store up and running in no time.
At Selz we are releasing a lot of new updates to the Selz store editor so you can make an attractive and inviting, completely hosted store with us. Our store editor makes us stand out from other ecommerce platforms. Selz can help you create a beautiful, enticing store that is simple and easy. It is great for people that have little to no coding experience.
There is also the option of being able to completely customize your website and online store by using the Selz custom blocks. These blocks allow you to customize your entire online store or website with your custom images, video, text, categories, html and many more features. We want to make this quick and easy for you, so you can focus on selling your jewelry.
Your online store will be the first impression your customer will have of you and your business, so you want it to be a very memorable, good first impression. Selz has several brand new store themes available for you to choose from. We have added subcategories to make it easier for customers to find your products. The subcategories will help you to organize all of your jewelry in the best way possible in order to increase your sales. When selling jewelry it is very important that the design or theme you choose is very picture friendly since most of your selling will be through pictures.
Something else to think about is how your website will look on different devices. The way it appears on a PC or laptop will not be the same way it looks on your smartphone. Consumers like to be able to shop whenever and wherever they want, so it is very important that your store front looks the same at all times, on all devices.
These are just some of the main points to keep in mind when setting up your website online for your jewelry store. Potential customers are not going to be able to meet you in person so they will judge you and your business based on the look and feel of your online store.
In the future you may want to change some aspects about it or maybe switch up the theme or design and you will want a host that will make this easy for you to do and also that they will not charge you extra fees. Selz can help you get started and expand your online jewelry business in the future if needed.
Marketplaces vs. your own store
While these marketplaces are easy to list on there are some drawbacks to selling on them. When you sell on a marketplace platform your customers are buying your product but they are buying the brand of whichever platform you are on.
An example would be if you are selling on Amazon that is it, there is no way to cross sell to anywhere else. Having your own online store will allow you to link to your own website, Facebook, blog, Twitter, Pinterest or wherever else you would be selling your jewelry. Most of these platforms have the same look for every post, buyers will not be able to recognize your post from someone else selling a similar item.
Especially, when selling your jewelry you want to stand out and have customers know it is your product that they buying. On marketplace platforms you are limited to how much your listing is personalized and how it is set up to be viewed by potential customers. Also, these platforms attract numerous vendors that are selling the same merchandise as you, which makes for some tough competition. Whereas, if potential buyers are visiting only your online store or website you may sell more than one piece of your jewelry.
Building your own online store or website as lets you avoid the fees that are associated with selling on one of these platforms. Most of these.platforms require a fee when your product is sold and they also require you to use their payment merchant, which will also collect a fee. The goal is to make a profit not spend it on fees that could possibly be avoided.
If you want a bigger market following you can sell occasionally on these sites but as for a long term goal building your own website is much more reasonable. The benefits to selling on your own website from your online store is that you can control the cost ahead of time instead of paying fees charged by the marketplace making it hard to turn a profit.
Making Your Post
Now that your website is set up and we have covered all of the other details up to this point, it is now time to get started making your post. You will want to have the jewelry already made and make the time to capture exceptional photos.
Your product photos should be the most important part of selling your items. A post that has high quality pictures will make people pause on your listing and share it with others. When taking the photo use a plain background, you want your piece of jewelry to have center stage and not have customers distracted by anything else. Depending on the piece of jewelry you are photographing the background can be a plain dark or light color, such as black or white.
Be sure to take multiple photos and different angles because customers want to see exactly what they are purchasing. After all of your photos are taken and you are happy with them make sure to edit them. There are online apps that you can use to help you with this. Some of these apps are free and others are a small fee, it all depends on your photography skills, as to which app you will need.
Selz has features included in the building of your online store or website that will help you make your images easier to view and more enticing to your potential customers.
The product description is the next very important component of your listing. The description needs to be great, it has to entice customers to want the piece of jewelry they are looking at. They need to feel an emotional connection or a strong connection to the item they are purchasing.
You will want to have a lot of details to keep the customer reading. Be careful of the length and the amount of words you use, though. You want to be informative but you do not want to lose the buyers focus. This is where your accurate keywords and your SEO will have a big influence.
More than likely these targeted buyers used one of your keywords to search for what they want to buy. Make sure you are including the colors that are in the jewelry, the size and proportions along with the type of materials that were used and if anything was customized. Using accurate keywords, you will want to be persuasive and tell the story about each piece of jewelry.
Make sure your products are not outdated and they are on trend with what is selling online today. As with the photos you will want to edit the product description and make sure it is free of spelling and grammatical errors.
The last thing that will need added to your post is the price of your item. This should already be established from the first series when we talked about the overhead cost. A refresher on some things to keep in mind though, are the cost of the materials and the time it took you to make it.
If you have not yet decided on the form of payment you will be accepting this is where you need to specify that detail as well. Make a price and stick to it, your jewelry is unique and you deserve to be rewarded for all of the hard work you have put into your products and business. Alan Revere, a San Francisco jewelry designer and founder of Revere Academy of Jewelry Arts, says
“Most people who get into making and selling jewelry don’t come into it as a business; they get there because of passion, but passion can only take you so far. Sooner or later, the enterprise has to pay for itself-really pay for itself, or things start to fall apart.”
This seems like some sound advice from a professional who has been when you are right now, just starting out in the online jewelry business. You will now just want to give your post one more edit and you are ready to hit the post button. This series has been leading up to this moment and it is very exciting to start this new chapter.
In this three part series about “tips on How to Sell Jewelry Online” there has been a lot of information that we have covered. We learned the reason why you want to sell jewelry online, the type of jewelry you would like to sell, a marketing plan to get your name and your business out there for a big audience of consumers, how to execute your own marketing plan, what platforms to sell your jewelry on, the pros and cons of those online sites, how to create your own professional website/store, how to accurately post an item for sale, along with many other details that go into making your online jewelry business a success.
The number of people who are shopping online increases every day and the need for accessories and jewelry is in high demand right now. This is the perfect time to launch your new online jewelry business and it has the potential to become highly successful. This market is extremely competitive but if you put in the time and hard work it will pay off. Jewelry is a great product to be passionate about selling on the ecommerce platform, it is an established item with unlimited potential.
The articles in this series are here for your use, anytime you need them. Now that you know how to utilize the online platform for your benefit, go get started on your new business adventure. The unknown sometimes comes with the feeling of anxiety when you are taking that leap in the beginning but being passionate about what you do will help carry you and your business to success. All the best of luck to you and we hope to visit your online jewelry store soon.