Every new year we focus our intentions on positive changes for our health and happiness, but what about during our day to day work? If you love what you do, seeing your business succeed can bring just as much satisfaction as completing a triathlon or conquering Whole 30.
Our New Year’s Resolutions are useful tools for achieving our long term goals. In our day to day work and personal lives, we can become so busy that it’s hard to step back and see the bigger picture. That broader vision is crucial not only for self-improvement but for all entrepreneurs and small teams looking to make serious strides with their companies.
We’ve put together this short, fun quiz to help you identify what day to day work you should prioritize for your business. It only takes a few minutes, and don’t worry, the results won’t tell you to give up gluten or chocolate. It’s just going to identify what you should do to make your day to day work and ambitious 2019 projects more successful.
Entrepreneur’s Diagnostic: How to Prioritize the Day to Day Work for Your Growing Business
How is fulfillment going?
- No complaints! We’re busy, but everything is good and manageable. Customers are happy!
- Some issues with fulfillment, a pain to communicate with customers.
- Good, but fulfillment takes up a lot of time and energy.
- Fulfillment is going well, but with the costs associated with it, we have to scale significantly to increase profits.
What’s your biggest day-to-day complaint?
- It’s been hard to get the word out and grow the business at the pace I would like.
- I feel like like it’s just me, doing everything.
- Daily tasks and processes are slowing me down. I often feel like I’m repeating the same steps over and over, but I can’t get them done any faster.
- The cost of the business leaves little room to expand and try new things.
How much time and funding do you personally have to invest in your business?
- I’m all in! Full-time, and starting to staff up, too.
- I’m putting as much time in as I can, but there’s still more work to be done.
- I’m hanging onto my day job for now, with a few extra hands helping with my passion project.
- Not as much as I’d like, but it’s hard to know, there’s so much going on.
Which of these next steps is most exciting to you?
- Increasing my monthly recurring revenue and seeing consistent growth.
- Delegating responsibilities and tasks so that I can focus on the bigger picture for growth, rather than daily operations.
- Focusing more time on pop-ups in the real world, and fun campaigns for content.
- Hitting certain financial goal posts to get a little more wiggle room.
Let’s talk branding. Where are you at?
- It’s in a good place, but I’ve got to find a way to reach more people.
- I’ve taken it pretty far, but I’m unsure of my next move.
- I know what I want to do, it’s just a matter of finding the time.
- There are some new things I want to try, but I’m worried about the cost of creating graphics and content.
Results: How to Prioritize the Day to Day Work for Your Growing Business
If you answered mostly 1’s:
Invest in Marketing and Partnerships
Happy customers, increased sales, and a growing social following means that your business is booming. It can be tempting to sit back and rest on your laurels, but the truth is that time is perfect for experimenting and reaching out to potential new customers.
Now that you know your brand is healthy and profitable, you have the perfect foundation to start driving traffic to your site through more paid ads, editorial and social partnerships with influencers, and even brick-and-mortar popups and events.
Take advantage of your position to reach out and network. Whether it’s with a new partner or a new tool, tapping into previously unreached audiences can dramatically increase your sales and accelerate your growth.
If you answered mostly 2’s:
Add to your team
There’s a lot to be said for wearing many hats, working smarter, and good old fashioned hustling, but sometimes, you just need to bring on more staff. Sure, interviewing, choosing, and training candidates can mean more to do in the short term, but when you find the right employee, this investment can make all the difference in your business.
So, think of it a little extra work now, for a payoff of lowered stress in the future. As your business grows, growing your team is necessary, but can also be intimidating. Make sure to look over your budget to figure out exactly what you’re comfortable offering, and think about how the role can change and develop as your business expands.
If you answered mostly 3’s:
Utilize more time-saving tools and integrations
The day-to-day operations of a business can be a lot for one person, or even a growing team to manage. Thankfully, we live in an age with numerous services available to help cut down the time and energy that goes into many professional processes.
Selz offers integrations for everything from email marketing services like MailChimp and ActiveCampaign, to streamlined shipping with Shippo, and built-in bookkeeping with Quickbooks, Xero, and Freshbooks. Use social proof integrations to collect ratings, reviews, and feedback. Sign up for social media scheduling tools to save time and organize your editorial efforts.
If you answered mostly 4’s:
Cut costs, Balance your Budget
Budgeting may not be the most exciting aspect of running a business, but it can open the doors to fun products, branding investments, and even growing your team. If you’re at a place where these things sound exciting, but you just don’t have the capital for it, you need to find ways to cut costs. It’s important to grow your revenue as well, but this simple step will make your goals happen faster and more easily.
If you’re using certain materials to make or package goods, look into alternative providers for lower prices per unit. Learn new skills on your own to balance the areas where you need to hire help. Consider finding less expensive office space. Even switching to an economical Ecommerce platform, like Selz, can help save a lot of money while still offering enterprise-level features.
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