There are few more effective ways to promote a lifestyle product than through visual storytelling, and we’ll show you how in this article about marketing sunglasses using Instagram. Instagram can grow your business in a way not possible before. As a visual platform, Instagram helps you tell your business’s story in a captivating way.
Instagram makes it super easy to do this while sticking to your business goals. And with Instagram users spending 12 billion minutes every month scrolling through Instagram, it can be a crucial part of your online marketing efforts.
Besides paid advertising through channels like Facebook and Twitter, this company used Instagram for cultivating brand awareness and nailing their first 1,000 sales. From giving products away to key Instagram influencers, reposting customer images, and providing a clear call to action, these tips can easily be adapted to most products and industries.
Surprisingly, time on Instagram can add to your bottom line instead of simply distracting from it. All you need is a few steps to follow and you, too, can use Instagram to make more sales. Here’s how Tekkers Eyewear made their first 1,000 sales using Instagram.
How This Sunglasses Startup Made Their First 1,000 Sales Using Instagram
1) They gave the product away to key influencers.
Giving your product away to key influencers is key for not only growing your brand awareness but making sales, too.
They recently partnered with a bikini company for Instagram cross-promotion. Every time the bikini company would post a photo with their product, the image would be reposted on the account marketing sunglasses, too.
Because swimwear and eyewear share a common target audience, this worked well to grow the audience for Tekkers Eyewear and Dollboxx at the same time.
The sunglasses startup founder Dan Talbot says collaborating with strategic influencers is key:
“We’re often posting out free stock to users with mass followings, getting them to post professional looking photos to their personal accounts that we repost, and share with our audience.”
It’s a win-win for your business and the influencer: they get to try out new products, create fun new content for their following and your products are broadcasted to an already existing and engaged audience. It’s also a great way for you to get access to fresh photos of your product and flesh out your brand.
If your marketing budget is small, consider reaching out to influencers as the first part of your new Instagram growth strategy:
“Without big media budgets, we don’t have any other options. Instagram is quick, snappy, photo a day and builds the whole story around our brand.”
If you’re just getting started with Instagram, think about the top influencers that match your brand’s lifestyle and send your products their way. Make sure you get in touch with them first to let them know that you’re going to be sending the product and then follow up after a few days if you haven’t seen a result yet.
2) They curated user-generated content.
Showing your Instagram followers that real people use your product, not just influencers, not only inspires them to continue following your story — It also gives them an opportunity to see your product out in the wild:
“All of our customers, we send out letters encouraging them to do this and post as much as possible. We love sharing and using some of that content [on our Instagram account].”
Reposting high-quality images also helps with branding, like this one:
When some of their customers went to Hong Kong, they reposted the image on their own Instagram account:
Reposting your customer’s content also adds authenticity to your online marketing efforts while connecting your community with each other through a shared lifestyle and values.
3) They crafted a call-to-action.
As you grow your Instagram following, you want them to know where they can buy your product. You must always have a smart call-to-action on every social media profile you manage, but especially Instagram. Because Instagram only allows for one URL within your profile, you want to direct people to the best place they can find out more about your products.
In their Instagram account, they’ve not only shared what their Instagram account is about, but they’ve added the URL to their online store:
When you click the URL, you arrive at the online store with a gorgeous, full-width image of the products for sale.
Need more ideas? Grab our 5 Golden Rules to Instagram Marketing.
Instagram is perfect when you want to authentically connect with your customers and followers. It’s also a place where you can give your product away to key influencers to grow your brand. Instagram is also a fun place to connect with your customers and promote your brand by sharing their posts featuring your products. Tekkers Eyewear did this beautifully: not only did they grow brand awareness, but they made their first 1,000 sales using these same strategies.