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There are few more effective ways to promote a lifestyle product than through visual storytelling, and we’ll show you how in this article about marketing sunglasses using Instagram. Instagram can grow your business in a way not possible before. As a visual platform, Instagram helps you tell your business’s story in a captivating way.

Instagram makes it super easy to do this while sticking to your business goals. And with the highest level of interaction by platform, it can be a crucial part of your online marketing efforts.

How This Sunglasses Startup Made Their First 1,000 Sales Using Instagram

1. They gave the product away to key influencers
2. They curated user-generated content
3. They crafted a call-to-action

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Pinterest graphic with the story of Tekkers eyeware and marketing sunglasses and other lifestyle brands with Instagram from Selz the ecommerce platform for growing businesses

Besides paid advertising through channels like Facebook and Twitter, this company used Instagram for cultivating brand awareness and nailing their first 1,000 sales. From giving products away to key Instagram influencers, reposting customer images, and providing a clear call to action, these tips can easily be adapted to most products and industries.

Surprisingly, time on Instagram can add to your bottom line instead of simply distracting from it. All you need is a few steps to follow and you, too, can use Instagram to make more sales. Here’s how Tekkers Eyewear made their first 1,000 sales using Instagram.

1. They gave the product away to key influencers

Giving your product away to key influencers is key for not only growing your brand awareness but making sales, too.

They recently partnered with a bikini company for Instagram cross-promotion. Every time the bikini company would post a photo with their product, the image would be reposted on the account marketing sunglasses, too.

Because swimwear and eyewear share a common target audience, this worked well to grow the audience for Tekkers Eyewear and Dollboxx at the same time.

marketing sunglasses Instagram Cross-Promotion

The sunglasses startup founder Dan Talbot says collaborating with strategic influencers is key:

“We’re often posting out free stock to users with mass followings, getting them to post professional looking photos to their personal accounts that we repost, and share with our audience.”

It’s a win-win for your business and the influencer: they get to try out new products, create fun new content for their following and your products are broadcast to an already existing and engaged audience. It’s also a great way for you to get access to fresh photos of your product and flesh out your brand.

marketing sunglasses Eyeware Influencers

marketing sunglasses Key Influencers

If your marketing budget is small, consider reaching out to influencers as the first part of your new Instagram growth strategy:

“Without big media budgets, we don’t have any other options. Instagram is quick, snappy, photo a day and builds the whole story around our brand.”

If you’re just getting started with Instagram, think about the top influencers that match your brand’s lifestyle and send your products their way. Make sure you get in touch with them first to let them know that you’re going to be sending the product and then follow up after a few days if you haven’t seen a result yet.

2. They curated user-generated content

Showing your Instagram followers that real people use your product, not just influencers, not only inspires them to continue following your story — It also gives them an opportunity to see your product out in the wild:

“All of our customers, we send out letters encouraging them to do this and post as much as possible. We love sharing and using some of that content [on our Instagram account].”

Reposting high-quality images also helps with branding, like this one:

marketing sunglasses Eyeware Customer Content

When some of their customers went to Hong Kong, they reposted the image on their own Instagram account:

marketing sunglasses Customers in hong kong

Reposting your customer’s content also adds authenticity to your online marketing efforts while connecting your community with each other through a shared lifestyle and values.

3. They crafted a call-to-action

As you grow your Instagram following, you want them to know where they can buy your product. You must always have a smart call-to-action on every social media profile you manage, but especially Instagram. Because Instagram only allows for one URL within your profile, you want to direct people to the best place they can find out more about your products.

In their Instagram account, they’ve not only shared what their Instagram account is about, but they’ve added the URL to their online store:

Tekkers' Instagram Profile Marketing sunglasses Instagram image

When you click the URL, you arrive at the online store with a gorgeous, full-width image of the products for sale.Marketing sunglasses website image

Instagram is perfect when you want to authentically connect with your customers and followers. It’s also a place where you can give your product away to key influencers to grow your brand. Instagram is also a fun place to connect with your customers and promote your brand by sharing their posts featuring your products. Tekkers Eyewear did this beautifully: not only did they grow brand awareness, but they made their first 1,000 sales using these same strategies.

How do you use Instagram in your marketing? How can you make your Instagram marketing more engaging to increase sales? Leave us a comment below!

About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.


  1. Cindy

    Amazing tips… this really helped alot… kudos

    1. Kristen DeCosta

      Thank you, Cindy!

  2. Jason W.

    Amazing tips thank you so much Selz! We can use this info over at Sun Time to share with our marketing department! Great post way to go!

    -Jason W.

  3. Lisa Michaels

    Instagram is perfect for building brand awareness. People are visual, so it’s that much easier to connect with the target audience. Capture a great photo that represents your product or company, throw in a tag and a couple of hashtags and your name spreads like wildfire :-) Yeah, I know I’m simplifying things, but with the right approach and a little bit of creativity, it’s an extremely valuable marketing tool!

    1. Kristen

      You’re absolutely right, Lisa! Consistency is key, too. Instagram can really be a lot of fun, too :) Great it can add to your bottom line, right?!

      1. Lisa Michaels

        Yes, I totally agree :-)

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