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Are you wondering how you can you reach your personal and financial goals with personal training? It’s simple. Learn how to start an online personal training business.

It doesn’t matter if you are an independent personal trainer, part of a boutique gym, or teaching at a yoga studio. You deserve more time, investment, and respect.

How to Start an Online Personal Training Business for Profit in 5 Easy Steps

1. Starting an Online Personal Training Business: Why Go Online?

2. Learn Who Your Online Personal Training Clients Are

3. Make the Most of Fitness and Ecommerce Technology

4. How to Start an Online Personal Training Business? Get Clients to Notice You

5. Master the Personal Training Upsell

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How to start an online personal training business for profit in 5 easy steps from selz the ecommerce platform to grow and scale your business

1. Starting an Online Personal Training Business: Why Go Online?

The global fitness and health club industry revenues rake in almost $100 billion each year as millions of members visit thousands of health clubs, gyms, and studios around the world. Thanks to the digital world, personal trainers, fitness coaches, and fitness models have all found an extra stream of income.

Imagine starting an online personal training business and selling fitness to a global audience! Your reach multiplies when you learn how to start an online physical training business because Live Stream = Cash Stream.

Motivation and encouragement get your customers over procrastinating and into working out. The beauty of starting an online personal training business is that workouts online cut through these excuses.

It’s Easy to Learn How to Start an Online Personal Training Business

One more benefit to online personal training – you can be on thousands of screens around the world, all at the same time. Instead of breaking your back with a punishing schedule you can take the time off you deserve and dedicate more time to growing your business.

One of the most successful in the online personal training game is Body Rock.TV. The Body Rock.TV business model allows participants from around the world to take part in three levels of workout plans. Customers can either to purchase and download or pay to subscribe. The boom in online fitness programs is proof that instant access to a workout plan is a big moneymaker.

If you are digging their success and want to learn how to start an online personal training business like Body Rock.TV or Fitness Blender, get started here.

Read: Starting an Online Fitness Business: Why Train Online?

2. Learn Who Your Online Personal Training Clients Are

If you have a current customer base that visits a brick-and-mortar location, it’s important to use them as your launching pad. Use conversations with your local customers to build your ideal online customer profile. Consider questions like:

  • How is your health right now?
  • What are your training goals in the first month? What about one year from now?
  • What has your training routine been like up to this point?
  • How do you balance other life priorities with your training?

Reflect on what you have learned, then put together a customer profile (or two) that will spend money on your digital products and services. Start to narrow your online services based on that feedback. You may be able to do it all, but when you are just starting an online personal training business it’s best to focus on a few specific customer profiles.

The more specific you can be when creating your customer profiles the better you will be able to communicate with them. Most online personal training customers aren’t looking for a one-size-fits-all solution. They want an experience that’s right for them from a personal trainer that they trust.

Read: Create a Workout Plan for Your Online Personal Training Business

Sarah Prudhomme is a fitness model. Sarah works in finance and is a mom of three. Her fitness coaching business has taken off solely from Instagram and word-of-mouth! She shared with me:

“I am regularly asked to coach women over FaceTime or Skype. Most of them want to brainstorm new workout plans, for certain body parts. Then, there are those that need more motivation and want me to spend an hour live with them on Facetime at the gym!”

starting an online personal training business

3. Make the Most of Fitness and Ecommerce Technology

Your web presence is as important as your personal presence when it comes to learning how to start an online personal training business.

Use an ecommerce platform to highlight your fitness-forward lifestyle and sell your online personal training services. To be successful when starting an online personal training business, your website has to convert click

Take time to look at personal training websites with a fresh eye. Look at every possible channel including podcasts, blogs, vlogs, Ebooks, and virtual workout groups. Ask friends, family, and ideally someone whose current workout plan includes digital interaction to tell you their favorites and to give you their feedback once your site is ready.

A man pulls on a rope as part of his fitness routine to illustrate an article abouthow to start an online personal training business

It’s best to have your own website to sell your personal training and videos. There is a lot of competition on big marketplace sites, and there are major benefits to selling from an independent site.

As you design your website, think about your personal training clients. Once the land on your website, what workout plans, coaching, or subscription options do you have for them? Is it easy to understand what it is you do for them over the web?

Here are some MUST HAVES to get your digital customers’ attention when starting an online personal training business:

  • A clean and engaging home page where you clearly say who you are as a trainer or a fitness platform
  • Sales pages with good copywriting, videos, testimonials, and images that show the benefits and features of your training
  • Share your website workout plans, services, and products your visitors can buy
  • Show web visitors how to hire you, and if they can afford your personal training services
  • Give your prospective customer an easy way to contact you

Once you know how to start an online physical training business you may find be looking for new ways to scale your business. Adding collaborations with third-party services could be a good idea. These collaborations could include subscription services, livestream options, or software that helps you sell videos online. Membership-based websites are also a great plan for the future. The backend of this can be time-consuming and costly, so be sure to do your research.

I’m a yoga instructor in Houston. Many of the studios here have live stream or digital membership options. They are always looking for instructors to help them create new workout plans!

A woman ties her shoes after a great workout for an article about how to start an online physical training business from Selz the Ecommerce platform for growing business

4. How to Start an Online Personal Training Business? Get Clients to Notice You

When it comes to starting an online personal training business, converting clicks is about showing what you have to offer. Think about how your customer will interact with your product or service. Use images and video to familiarize your audience with your offerings. This is a great place to include snippets of workouts, nutrition coaching, and your personality!

The digital world takes more convincing than your local customers. If your price point is above the $39.99 or less range, someone will need to come across your site an average of six times. To keep the conversation going with your prospective clients, make sure you have opt-in to capture their emails.

Read: Starting an Online Fitness Business: Branding, Website & Marketing

Another important factor when promoting your online personal training business is showing results. Testimonials from actual clients are incredibly important. Here is the equation for the perfect testimonial.

Use this template to coach your clients so they speak naturally about the personal training experience you offer: Customer Challenge Before Workout Plan + Positive Experience During Your Workout Plan = Awesome Results and Habits Today!

Here are a few more ways to flex your promotional muscles:

  • Amazing service should be at the top of your list. Satisfied customers are more likely to tell their friends or social media followers. This creates word of mouth, the best advertising!
  • Create affordable (but still profitable) programs and subscriptions that potential clients just can’t turn down
  • Keep it simple. Don’t make your visitor read or search too much for what you are offering.
  • Create a specific URL and landing page for each product (Ebooks, branded shirts) or service (live workout plan)
  • Blogging boosts your web presence for free!
  • Leverage social media marketing
  • Get fitness writers, bloggers, and your own clients to write expert content

Blog at least once a month. It’s best to post once a week. If you have a hard time coming up with content, use your blog to post an inspiring image or quote. You can also use your blog to shout out a past blog post or video.

You should also consider building a media list. It’s best to create unique content for these opportunities, but it is worth the exposure. Many publications have an online presence with workout plans, check out Yoga Journal, Gaiam, and Men’s Health to start.

A woman does a triumphant kick on the beah at sunset, celebrating the rewards of learning how to start an online personal training business

5. Starting an Online Personal Training Business: Master the Upsell

Investing in a presence on the web can lead to upselling opportunities. Consider adding workout plans, eBooks, or products. Need some ideas? Check out this list. The sky is the limit!

Before you begin creating new content to upsell, let’s look at what you already have. Look at what you made while you were starting an online personal training business, so that you will spend your time strategically.

  • Can you use existing workout plan videos, PDFs, or audio?
  • Is it time to refresh your brand and create new workout plan material?
  • Is there another way to edit existing footage to create a new workout plan?

Use this material to create special package deals. Then, offer deals before and after your site visitors invest in your online personal training services.

Read more:

How to Sell Workout Plans Online: 4 Steps to Starting an Online Personal Training Business
The Founder’s Guide to Starting an Online Nutrition Business

As you put what you’ve learned about how to start an online personal training business into action, think about the future of digital fitness! Begin to incorporate that vision into your current workout plans!

Remember, this is a marathon, not a sprint. Pace yourself, and stay curious!

 

About the author

Sahar Paz

Sahar Paz is the CEO of Own Your Voice Strategy firm. She is also a keynote speaker and has delivered inspirational keynotes at organizations including HBO and Facebook.

When she is not inspiring others, Sahar loves to salsa dance!

2 comments

  1. Jessica Jacobs

    Wow, I am so glad I found this article! I have been thinking about moving my personal training business online, but didn’t know where to start. I am so excited to follow the rest of this series.

    1. Sahar Paz

      I’m so glad this has found you in the right time. To stay relevant as a business today you have to claim a piece of your digital real estate! More to come!

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