Visual content is big news for getting your business seen, shared, and selling, which is why we love pinning on Pinterest for business.
Harnessing the power of Pinterest and learning some quick and easy tricks can go a very long way to finding new customers to pin, share, love, and — most importantly — buy your goodies.
In this post, we look at some ideas to make Pinterest work for you, how to create images and pin for your biz, and some tools to make it all much easier.
Get Inspired For Your Pins
Take a peeps at how some brands you love are using Pinterest for business to spark some ideas and inspiration for how you could promote your business, too.
I am a HUGE fan of Boden, and I love how they Pin stories, collections, user images and seasonal ideas for an aspirational and exciting range of boards.
Anthropologie demonstrates how ideas, stories, and events, as well as products themselves, make for exciting boards.
The Passion Planner folks are also a great example of using inspirational quotes, tips, customer reviews, product images, themed ideas and tools to make compelling boards.
Brainstorm Your Boards
Brainstorm some board ideas and themes that would be great for your own business. Think of subjects that would be useful, that would inspire your clients, and that would be great for being shared by others. Consider quotes, tips, seasonal themes, occasional themes, product stories, behind the scenes, and customer reviews.
You might like to document an event, launch, or some behind the scenes info with images and pin them on a board. (Check out how Brand Republic documented the Starbucks free latte and extra shot promo on Pinterest as an example).
You could also group ideas and concepts on boards to inspire others and encourage social interaction. For example, pin your inspirations, your work in progress, mood boards, themed collections, sales items.
If you are new to pinning, start with one or two boards and work up from there (overwhelm is never conducive to productivity!)
Share and Curate
One of the wonderful things about Pinterest is that you don’t need to be creating new pins and content all the time for the platform to be effective and find you some new followers, traffic, and customers.
By pinning great content from others onto your boards, you become a content curator; essentially, creating collections of useful stuff that your audience will find useful.
People re-pin content they love and find useful, whether it’s yours or created by someone else – and in this way, they will also discover your other boards, collections, and images.
Of course, you should always make sure that plenty of pins do link back to your site and products, but the combination of sharing your pins and those of others will go a long way to building a following and some new customers for your business.
Your Selz products will be seen, shared and pinned by potential customers, so let’s look into how to pin!
Creating Your Own Pins
Creating your own pins is, of course, where you can use the power of visuals to stand out and get seen.
Whether you are using product photography or creating an image from scratch, include your URL in the image to make sure if the pin gets shared outside of Pinterest you can still get found by new audiences.
Let’s go step by step to create pins from one blog post to see how easily content can be made visual and shareable:
- Choose a recent blog post you have created. We are going to use it as our Pinterest example post to play with.
- Next, create an image Canva, WordSwag, or your favorite photo editor.
- The image should include the title of your blog post and your website URL. This is so that when this gets re-pinned we can still see who created it. Here is an example of one of mine:
- Add this image back into your blog post and update it.
- Open up Pinterest and pin this post to a board.
- Add a short description to the pin, and also paste your URL again in the description box.
Now, let’s take it a step further:
- Go back into that blog post and choose 3-4 phrases that you could turn into social media graphics quotes. Short quotes work really well.
- Go back to your image editor, and create a set of images (this is super quick using an app like Wordswag).
- Now, upload one of these pins to a board.
- Add the URL of the blog post the quote came from to the comment box of the pin alongside a short comment.
- Click the “Edit” button of the pin, and paste the blog URL the quote came from in there.
- Repeat for the other few images.
Congratulations, you just re-purposed some content on Pinterest and made your awesome content work harder for you!
Make Your Covers Look Cohesive
Next up, since each Pinterest board has a cover, why not make yours look cohesive and on brand? Create bespoke images for your Pinterest covers using Canva or your favorite image editor.
Then, simply add the image as a pin, then select Edit > change cover on the board itself.
Look at mine as an example – even if the top 4 or 5 are branded, it makes ALL the difference!
Make It Super Easy To Share!
Making it really easy to share your pins from your website helps others to share your work, and really makes the most of the viral power of visuals.
Add a plugin such as Digg, Digg or Pinterest Widgets for WordPress to get the shares flowing. You can also embed your pins and boards directly into a post. Head over to Pinterest Widget builder to create some code to add to your site.
Building Pinterest time into your content creation schedule is a really powerful way to make sure you are making the most of the visual content sharing power and reach.
Taking those extra 10-20 minutes to add your content to Pinterest can really rocket your content to a whole new level.
Plan in the time after you create a post on your blog or a new product to make sure you earmark time for pinning on Pinterest. You can track the hits to your site through Google Analytics, and watch how much of your traffic comes from pins over time, so you can get a real sense of return on investment for your time.
Visual content is engaging; visual is shareable, likeable, viral.
Visual is impactful.
Combine your imagery with Instagram to make your visuals go even further, and watch those metrics rise!