Welcome to this Founder U series, all about how to use Snapchat marketing for your business.

In this series, we’re going to be looking at what Snapchat is, how you can use implement snapchat marketing for your business, and why it’s so important.

We will also be looking at:

  • Key people to follow on Snapchat, and how they use their stories to drive engagement and get business.
  • How you can learn to create stories for your business.
  • How you can use Snapchat with other platforms for greater leverage.
  • What snapping means for you and your biz right now.

Snapchat Marketing: Why Is Snapchat Important?

Currently, Snapchat has over 150 million daily users. Of these, 50 million are European, and the US and Canada account for 60 million (via The Drum).

If you are marketing to people aged between 18 and 35, this is an app that you really need to know about:

  • Around 40% of 18-34 year olds use Snapchat daily; in fact, 60% of all smartphone users are now on Snapchat.
  • Snapchat’s video views have tripled every 6 months, and increased 400% between 2015 and 2016.

So, it’s big news, and shows no signs of going away.

snapchat marketing

What is Snapchat?

Feeling that learning yet another social media platform is overwhelming?

Being able to understand how Snapchat works, how the “stories” are told, and how brands are currently interacting will really help you to get started creating your Snapchat marketing plan.

At its heart, Snapchat is an app which started off simply by allowing users to send each other a “snap”, or a message, which disappears after a certain amount of time.

snapchat marketing

Despite beginning in 2011 as a photo app, video has become a huge feature of Snapchat. Approximately 8 billion mobile videos are viewed per day, rivalling Facebook in terms of video views

Snapchat now allows users to send each other videos, text messages, emojis, and all sorts of fun integrated app filters; these make the experience not only transient, but fun and part of the way that the younger generation communicate right now.

Snapchat Marketing:Storytelling is big news

You need to know how to leverage the use of stories in your brand’s storytelling online. What that means is to understand how the transient nature of Snapchat is being loved and used by 150 million people, and what you need to do to be part of the act.

Snapchat is built on story.

The way that it works is you can create your own stories by pulling together a series of short snaps.

The way that you use snaps will depend on what you are trying to convey – you might want to tell a story in a range of videos, or you might want to snap some locations and to add some geo filters or fun filters.

You might want to add some humour to the way that you are describing your day, or you might want to show some video for some customer interaction.

Snapchat allows a great deal of fun in the way that it interacts.

snapchat marketing

Brands taking advantage of this are the ones who are already on snapchat with content channels completely directed at the users of the app.

A quick look at how other people are creating stories, once you log into your app will give you an overview of how to get going on your Snapchat marketing plan.

Once you understand the power of Snapchat marketing and the immense user base that the app has, you will get to really get a feel of how this fun, transient app can add lots of benefit to your business.

In the second part of this Snapchat marketing series, we’ll be looking at some key people who are influences on Snapchat, and what we can learn from their stories, who you need to follow, and how you can get started using the app.