Questions about your small business? Start here.
It can be hard to know where to focus when looking at the big picture of any business.
Your top priority is usually solving your most urgent problem, but sometimes your most urgent problem isn’t the most important. We like Steven Covey’s 4 Quadrants to figure out where to start.
For example, this week your “Not Urgent – Important” to-do list might include revisiting your annual marketing strategy. This could mean taking a closer look at analytics, social media, or landing pages on your site.
From there, it’s time to start researching.
FounderU is the perfect place for small business research, with categories that cover everything you need for your small business.
You can also use tags to discover more detailed topics within each category. So, for example, if you sell antique jewelry, you can reference the Sell Physical Products Online category for tips on selling physical items. Then you can drill down into the Sell Jewelry tag for learning that’s specific to jewelry.
Each post on FounderU has one or more tags. So, if you particularly like an article you can always find other posts that cover that topic by clicking on the tag at the end of a blog post.
Most websites use simple and direct language to catch as many viewers as possible. This can sometimes make easy terms difficult to understand, because a term like Leadership can mean different things to different people.
FounderU covers a lot of information. To help simplify, we’ve added a deeper explanation of each tag and category below to help put it all in context.
We also added a catch-all list at the end of this article.
Ecommerce Knowledge for Small Business Research
Apps & Integrations
Get to know Selz better. Whether you’ve been with us for a week or a year, this category has details on apps and integrations that will prepare your business for growth.
Shipping and Fulfillment
Timely delivery, package quality, and returns have a major impact on customer perception. Shipping also affects your ability to get return customers. These articles offer insights to refine this part of your customer journey.
Marketing Tools
Coders release new marketing apps every day. Wondering what marketing tools you should pay for and which apps you should try? Read here.
Zapier
The Selz integration with Zapier opens your small business up to hundreds of apps that can save money and time for your business. Learn more about your options here.
Google Shopping
Google is a search powerhouse, and its shopping ads and other tools offer value to any business. Learn how to get the most out of Google offerings here.
Website Design
There are many important details in designing a website for optimum returns. Bookmark this page and check out best practices for building a beautiful online store and selling across the Internet.
Building an Ecommerce Site
Read articles here that outline everything you need to know to build an ecommerce site. Make a perfect online store with these tips.
Branding
Every small business needs a brand. From branding on a budget to finding the best visual content tools, learn how-tos for branding an ecommerce business here.
Website Design
We use this tag to grab articles in other categories that cover website design.
Announcements
Selz is the ecommerce platform to grow your business, with features designed to scale your business as it evolves. Read announcements from Selz here.
Selz FAQ
This platform offers initial ease of use and a huge amount of freedom to explore and customize. Learn more about the features that set Selz apart and read answers to our most frequently asked questions.
Grow and Lead a Small Business
Business Growth
Read here for resources and strategies on how to take your business to the next level. From managing your finances to customer experience, we have the top-level information you need.
Analytics
Most major decisions in marketing and business rely on analytics and use data-driven decision making. These articles will give you ideas to refine your analytics strategy and implementation.
Grow Your Business
The only direction a thriving business should go is up. Bookmark this page for articles that will grow your business and spark sales for your online store.
Best Ecommerce Platform
Finding the best ecommerce platform can be easy. Learn what to look for as you build your online store and where to focus as you search for the best ecommerce platform for your business.
Finance
Want to make the most of your finances and boost your profits? Look here for articles with tax tips, budgeting guides, and more.
Microbusiness
Welcome to the ultimate ecommerce microbusiness resource. Bookmark this tab for ideas that will propel your business of one.
Staffing
Your small business is only as strong as your team. Outsourcing or in-house, these articles will help you with the finer points of building your staff and developing your team.
Omnichannel Selling
Selling today means selling on multiple channels – social media, websites, and more. Get the latest on omnichannel and multichannel selling with these articles.
Leadership
Leadership determines the path of every business. Check out these articles for inspiration, lessons, and growth in leadership and management.
Leadership Lessons
Ecommerce leaders did it on their own and they want to help you succeed. Learn how to sell online with leadership lessons from top professionals in your industry here.
Seller Stories
Selz is the ecommerce platform for growing businesses. Our sellers are some of the most capable and inspiring merchants online. Read our seller stories to learn how they got to the top.
Small Business
Small business powers the global economy, but many small businesses aren’t online. Read here to learn how to take your small business into ecommerce.
Small Business
We use this tag to grab articles in other categories that are relevant to small business.
Customer Service
A successful online store has to deliver incredible customer service. Our team of experts has written articles that will help you deliver the best shopping experience.
Customer Service
We use this tag to grab articles in other categories that have a customer focus.
Social Proof
One of the best ways to build trust with your shoppers is to provide social proof. This section is full of tips for using social proof to develop a strong relationship with your customers.
Ecommerce News
The digital world moves fast, and it can be tough to keep up. Look here for statistics and updates on ecommerce business to stay up-to-date. Learn what is changing and how it might affect your business.
Ecommerce News
We use this tag to grab articles in other categories that are relevant to ecommerce news.
Powerfully Promote With Small Business Research
How to Sell Online
Whether you’re part of a small-town business or a bustling business in a big city, ecommerce will expand your reach. Read here for important tips to sell online.
Business Blog
In today’s economy, content is king and a business blog is a necessity. Read here to learn how to optimize your blog for profit.
SEO
SEO is a must for online selling. If you want to develop your marketing knowledge, search engine optimization should be your first step. Read here for expert ecommerce SEO resources.
Embedding
Why build a new website when you don’t have to? If your blog or social channels are making sales, you can streamline the online selling process by embedding products. Learn more about your embedding options here.
Discounts and Sales
Use discounts and sales to market and expand your online business. Learn tips and tricks of the discount trade with these in-depth and informative articles.
Side Business
If you want to wade into a powerful new life or expand your brick and mortar small business, starting a side business is the way to go. Get up-to-date information to start your own side business online here.
Affiliates
The key to great affiliates is knowledge. Read more here if you’re wondering how to be an affiliate or if you want to start an affiliate program.
Getting Started
Getting started can be hard and scary. Starting a new business is also exciting. Check out articles from ecommerce experts that show you how to open your first online store.
Marketing
It’s time to start selling. Market your online store with these tips and refresh your promotional efforts with the latest ideas in ecommerce.
Sell Online
Selling online and want to increase sales? These articles are big-picture—offering everything you need to know about promoting your business.
Copywriting
Great writing makes sales. Email, product descriptions and marketing all rely on great writing. Get what you need to add to your skillset here.
Email Marketing Tips
Email is the most popular and profitable marketing channel there is. Learn how to maximize your strategy with email marketing tips from the best in ecommerce.
Social Media
Make the most of your social media with tips from ecommerce experts. Read details on how to get the greatest returns from social marketing and social selling.
Sell Online with Social Media
Sometimes social selling isn’t about the platform, it’s about the audience. This section has general tips that help you better understand how to make sales on social media.
Facebook powers social media. Learn how to master this powerful online channel to grow your ecommerce sales here.
Photos are the foundation of Instagram, a social engine that powers users who are successfully selling online. Learn how to use Instagram for your ecommerce store here.
Pinterest is more than an online scrapbook, this social media channel is a vital tool for your business. Read here to learn how to use Pinterest for ecommerce.
YouTube
Video is the most viewed media in the world. Learn how to use YouTube for your small business here.
Snapchat
This platform is still perfect for selling to your youngest customers. It’s changing faster too. Get updates on how to use this platform to expand your reach here.
Tumblr
This visually-driven platform can generate revenue too. Learn more here.
Holiday Ecommerce
This category is full of tips for your busiest time of year. Read articles here to increase your annual earnings on Black Friday and Cyber Monday.
Holiday Ecommerce
We use this tag to grab articles in other categories that are relevant to holiday ecommerce.
Get Detailed Insights to Sell Specific Products
Business Ideas
Powerful new business ideas are here for you. Are you looking for best sellers for the year? The perfect products to supplement your local small business? Check these articles out.
Business Ideas
We use this tag to grab articles in other categories that are full of business ideas.
Sell Digital Products
Selz has the kind of digital product knowledge that comes from years of experience. This category is full of helpful information on security, digital product ideas, and more.
Sell Digital Products
We use this tag to grab articles in other categories for businesses who sell digital products.
Sell Physical Products Online
From clothes to equipment, jewelry to antiques, selling physical products online has never been easier. Get the knowledge you need to get started here.
Dropshipping
If you’re craving info about the possibilities and planning that go into dropshipping, this is the resource for you.
Selling Jewelry
There are hundreds of ways you can start, and selling jewelry online is easy. Learn everything you need to know to bring your baubles to the masses.
Selling Art and Photography
If you are an independent artist or photographer, get details here for structuring your business and selling online.
Sell Physical Products Online
We use this tag to grab articles in other categories that are relevant to selling physical products online.
Sell Services
Whether you’re a teacher, traveler, or business coach, selling services online is an incredible way to grow a business. Read here to learn how to turn your skills into an income.
Sell Services
We use this tag to grab articles in other categories that are relevant to selling services.
Selling Clothing
Whether you’re an original diva or a capable creator, fashion is big ecommerce business. Read here for everything you need to know if you’re selling clothes online.
Selling Clothing
We use this tag to grab articles in other categories that are relevant to selling clothes.
Selling eBooks
eBooks will fill the libraries of the future. Are you creating short eBooks to market your business? Writing a great novel? Read here for everything you need to know about creating and selling eBooks.
Create eBooks
Creating an eBook is about more than writing. Motivation, formatting, and great cover design all factor in as you create your eBook. This link is full of useful articles from experienced eBook creators.
Selling eBooks
It’s one thing to make an eBook, and another to make sales. These articles share tips from experts about getting your eBook out in the world for big returns.
Selling Coaching
Personal coaching, life coaching, athletic coaching – it’s not for just anyone. Share your unique energy with the world selling coaching online.
Selling Coaching
Business coaching isn’t the same as personal training. Mental fitness coaches use different motivational tools than physical fitness coaches. We’ve created this section to tackle the nuances of coaching.
Selling Fitness
At-home fitness and personal training services are big money. Read extensive articles that cover the ins and outs of selling fitness online here.
That’s it! You’ve learned all about what FounderU has to offer. Below you’ll find a list in alphabetical order of these categories and tags for reference.
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