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Questions about your small business? Start here. 

It can be hard to know where to focus when looking at the big picture of any business. 

Your top priority is usually solving your most urgent problem, but sometimes your most urgent problem isn’t the most important. We like Steven Covey’s 4 Quadrants to figure out where to start. 

Covey's four quadrants are a helpful place to start your small business research before using resources from Selz the ecommerce platform for growing business

For example, this week your “Not Urgent – Important” to-do list might include revisiting your annual marketing strategy. This could mean taking a closer look at analytics, social media, or landing pages on your site. 

From there, it’s time to start researching.

FounderU is the perfect place for small business research, with categories that cover everything you need for your small business. 

You can also use tags to discover more detailed topics within each category. So, for example, if you sell antique jewelry, you can reference the Sell Physical Products Online category for tips on selling physical items. Then you can drill down into the Sell Jewelry tag for learning that’s specific to jewelry. 

Each post on FounderU has one or more tags. So, if you particularly like an article you can always find other posts that cover that topic by clicking on the tag at the end of a blog post.

Most websites use simple and direct language to catch as many viewers as possible. This can sometimes make easy terms difficult to understand, because a term like Leadership can mean different things to different people. 

FounderU covers a lot of information. To help simplify, we’ve added a deeper explanation of each tag and category below to help put it all in context. 

We also added a catch-all list at the end of this article. 

A busy small business owner multitasks research and making calls

Ecommerce Knowledge for Small Business Research

Apps & Integrations

Get to know Selz better. Whether you’ve been with us for a week or a year, this category has details on apps and integrations that will prepare your business for growth.

Shipping and Fulfillment

Timely delivery, package quality, and returns have a major impact on customer perception. Shipping also affects your ability to get return customers. These articles offer insights to refine this part of your customer journey.

Marketing Tools

Coders release new marketing apps every day. Wondering what marketing tools you should pay for and which apps you should try? Read here.

Zapier

The Selz integration with Zapier opens your small business up to hundreds of apps that can save money and time for your business. Learn more about your options here.

Google Shopping

Google is a search powerhouse, and its shopping ads and other tools offer value to any business. Learn how to get the most out of Google offerings here.

Website Design

There are many important details in designing a website for optimum returns. Bookmark this page and check out best practices for building a beautiful online store and selling across the Internet.

Building an Ecommerce Site

Read articles here that outline everything you need to know to build an ecommerce site. Make a perfect online store with these tips.

Branding

Every small business needs a brand. From branding on a budget to finding the best visual content tools, learn how-tos for branding an ecommerce business here.

Website Design 

We use this tag to grab articles in other categories that cover website design.

Announcements

Selz is the ecommerce platform to grow your business, with features designed to scale your business as it evolves. Read announcements from Selz here.

Selz FAQ

This platform offers initial ease of use and a huge amount of freedom to explore and customize. Learn more about the features that set Selz apart and read answers to our most frequently asked questions.

A team works on small business research together

Grow and Lead a Small Business

Business Growth

Read here for resources and strategies on how to take your business to the next level. From managing your finances to customer experience, we have the top-level information you need.

Analytics

Most major decisions in marketing and business rely on analytics and use data-driven decision making. These articles will give you ideas to refine your analytics strategy and implementation.

Grow Your Business

The only direction a thriving business should go is up. Bookmark this page for articles that will grow your business and spark sales for your online store.

Best Ecommerce Platform

Finding the best ecommerce platform can be easy. Learn what to look for as you build your online store and where to focus as you search for the best ecommerce platform for your business.

Finance

Want to make the most of your finances and boost your profits? Look here for articles with tax tips, budgeting guides, and more.

Microbusiness

Welcome to the ultimate ecommerce microbusiness resource. Bookmark this tab for ideas that will propel your business of one.

Staffing

Your small business is only as strong as your team. Outsourcing or in-house, these articles will help you with the finer points of building your staff and developing your team.

Omnichannel Selling

Selling today means selling on multiple channels – social media, websites, and more. Get the latest on omnichannel and multichannel selling with these articles.

Leadership

Leadership determines the path of every business. Check out these articles for inspiration, lessons, and growth in leadership and management.

Leadership Lessons

Ecommerce leaders did it on their own and they want to help you succeed. Learn how to sell online with leadership lessons from top professionals in your industry here.

Seller Stories

Selz is the ecommerce platform for growing businesses. Our sellers are some of the most capable and inspiring merchants online. Read our seller stories to learn how they got to the top.

Small Business

Small business powers the global economy, but many small businesses aren’t online. Read here to learn how to take your small business into ecommerce.

Small Business

We use this tag to grab articles in other categories that are relevant to small business.

Customer Service

A successful online store has to deliver incredible customer service. Our team of experts has written articles that will help you deliver the best shopping experience.

Customer Service

We use this tag to grab articles in other categories that have a customer focus.

Social Proof

One of the best ways to build trust with your shoppers is to provide social proof. This section is full of tips for using social proof to develop a strong relationship with your customers.

Ecommerce News

The digital world moves fast, and it can be tough to keep up. Look here for statistics and updates on ecommerce business to stay up-to-date. Learn what is changing and how it might affect your business.

Ecommerce News

We use this tag to grab articles in other categories that are relevant to ecommerce news.

Strong marketing strategy requires research and working together

Powerfully Promote With Small Business Research

How to Sell Online

Whether you’re part of a small-town business or a bustling business in a big city, ecommerce will expand your reach. Read here for important tips to sell online.

Business Blog

In today’s economy, content is king and a business blog is a necessity. Read here to learn how to optimize your blog for profit.

SEO

SEO is a must for online selling. If you want to develop your marketing knowledge, search engine optimization should be your first step. Read here for expert ecommerce SEO resources.

Embedding

Why build a new website when you don’t have to? If your blog or social channels are making sales, you can streamline the online selling process by embedding products. Learn more about your embedding options here.

Discounts and Sales

Use discounts and sales to market and expand your online business. Learn tips and tricks of the discount trade with these in-depth and informative articles.

Side Business

If you want to wade into a powerful new life or expand your brick and mortar small business, starting a side business is the way to go. Get up-to-date information to start your own side business online here.

Affiliates

The key to great affiliates is knowledge. Read more here if you’re wondering how to be an affiliate or if you want to start an affiliate program.

Getting Started

Getting started can be hard and scary. Starting a new business is also exciting. Check out articles from ecommerce experts that show you how to open your first online store.

Marketing

It’s time to start selling. Market your online store with these tips and refresh your promotional efforts with the latest ideas in ecommerce.

Sell Online

Selling online and want to increase sales? These articles are big-picture⁠—offering everything you need to know about promoting your business.

Copywriting

Great writing makes sales. Email, product descriptions and marketing all rely on great writing. Get what you need to add to your skillset here.

Email Marketing Tips

Email is the most popular and profitable marketing channel there is. Learn how to maximize your strategy with email marketing tips from the best in ecommerce.

Social Media

Make the most of your social media with tips from ecommerce experts. Read details on how to get the greatest returns from social marketing and social selling. 

Sell Online with Social Media

Sometimes social selling isn’t about the platform, it’s about the audience. This section has general tips that help you better understand how to make sales on social media.

Facebook

Facebook powers social media. Learn how to master this powerful online channel to grow your ecommerce sales here.

Instagram

Photos are the foundation of Instagram, a social engine that powers users who are successfully selling online. Learn how to use Instagram for your ecommerce store here.

Pinterest

Pinterest is more than an online scrapbook, this social media channel is a vital tool for your business. Read here to learn how to use Pinterest for ecommerce.

YouTube

Video is the most viewed media in the world. Learn how to use YouTube for your small business here.

Snapchat

This platform is still perfect for selling to your youngest customers. It’s changing faster too. Get updates on how to use this platform to expand your reach here.

Tumblr

This visually-driven platform can generate revenue too. Learn more here.

Holiday Ecommerce

This category is full of tips for your busiest time of year. Read articles here to increase your annual earnings on Black Friday and Cyber Monday.

Holiday Ecommerce 

We use this tag to grab articles in other categories that are relevant to holiday ecommerce.

Funny hat and man bun discuss important small business research

Get Detailed Insights to Sell Specific Products

Business Ideas

Powerful new business ideas are here for you. Are you looking for best sellers for the year? The perfect products to supplement your local small business? Check these articles out.

Business Ideas

We use this tag to grab articles in other categories that are full of business ideas.

Sell Digital Products

Selz has the kind of digital product knowledge that comes from years of experience. This category is full of helpful information on security, digital product ideas, and more.

Sell Digital Products

We use this tag to grab articles in other categories for businesses who sell digital products.

Sell Physical Products Online

From clothes to equipment, jewelry to antiques, selling physical products online has never been easier. Get the knowledge you need to get started here.

Dropshipping

If you’re craving info about the possibilities and planning that go into dropshipping, this is the resource for you.

Selling Jewelry

There are hundreds of ways you can start, and selling jewelry online is easy. Learn everything you need to know to bring your baubles to the masses. 

Selling Art and Photography

If you are an independent artist or photographer, get details here for structuring your business and selling online.

Sell Physical Products Online

We use this tag to grab articles in other categories that are relevant to selling physical products online.

Sell Services

Whether you’re a teacher, traveler, or business coach, selling services online is an incredible way to grow a business. Read here to learn how to turn your skills into an income.

Sell Services

We use this tag to grab articles in other categories that are relevant to selling services.

Selling Clothing

Whether you’re an original diva or a capable creator, fashion is big ecommerce business. Read here for everything you need to know if you’re selling clothes online.

Selling Clothing

We use this tag to grab articles in other categories that are relevant to selling clothes.

Selling eBooks

eBooks will fill the libraries of the future. Are you creating short eBooks to market your business? Writing a great novel? Read here for everything you need to know about creating and selling eBooks.

Create eBooks

Creating an eBook is about more than writing. Motivation, formatting, and great cover design all factor in as you create your eBook. This link is full of useful articles from experienced eBook creators.

Selling eBooks

It’s one thing to make an eBook, and another to make sales. These articles share tips from experts about getting your eBook out in the world for big returns.

Selling Coaching

Personal coaching, life coaching, athletic coaching – it’s not for just anyone. Share your unique energy with the world selling coaching online.

Selling Coaching

Business coaching isn’t the same as personal training. Mental fitness coaches use different motivational tools than physical fitness coaches. We’ve created this section to tackle the nuances of coaching.

Selling Fitness

At-home fitness and personal training services are big money. Read extensive articles that cover the ins and outs of selling fitness online here.

That’s it! You’ve learned all about what FounderU, one of the top ecommerce blogs online, has to offer. Below you’ll find a list in alphabetical order of these categories and tags for reference.

You'll be better able to relax once you've completed the bulk of your small business research, and know what you're going to sell

Selz FounderU Categories and Tags

Categories

Announcements

Apps & Integrations

Business Growth

Business Ideas

Customer Service

Ecommerce News

Holiday Ecommerce

How to Sell Online

Leadership

Marketing

Sell Digital Products

Sell Physical Products Online

Sell Services

Selling Clothing

Selling Coaching

Selling eBooks

Small Business

Social Media

Website Design

Tags

Affiliates

Analytics

Best Ecommerce Platform

Branding

Building an Ecommerce Site

Business Blog

Business Ideas

Copywriting

Create Ebooks

Customer Service

Discounts and Sales

Dropshipping

Ecommerce News

Email Marketing Tips

Embedding

Facebook

Finance

Getting Started

Google Shopping

Grow Your Business

Holiday Ecommerce

Instagram

Leadership Lessons

Marketing Tools

Microbusiness

Omnichannel Selling

Pinterest

Sell Digital Products

Sell Online

Sell Online with Social Media

Sell Physical Products Online

Sell Services

Seller Stories

Selling Art and Photography

Selling Clothing

Selling Coaching

Selling eBooks

Selling Fitness

Selling Jewelry

Selz FAQ

SEO

Shipping and Fulfillment

Side Business

Small Business

Snapchat

Social Proof

Staffing

Tumblr

YouTube

Zapier

About the author

Jana Rumberger

Jana is a writer and Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is a visual artist and foodie in Portland, Oregon.