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Did you know that the brain processes visual content 60,000 times faster than written content?

You can see how in a time of lightning-fast newsfeeds, speed is everything.

It’s no secret that social graphics and video content are brilliant ways to boost your brand recognition… but how do you create killer visuals without a degree in Graphic Design or a stash of super-spendy design software?

Adobe Spark is where it’s at.

Adobe Spark is a new three-app design suite that makes it easy to create attractive, on-brand visuals for free.

To create graphics for your blog or social channels…

    • Visit https://spark.adobe.com and hit the green button.
    • Type in the quote or title you’d like displayed on your graphic, and select the size you want.
    • Click continue, then get creative. On this screen, you can change the preset theme, upload bespoke background and tweak fonts and colors.

 

adobe spark

  • Once you’re happy, hit “share”. A window will pop up and give you the option to download the new image to your device.


How can you use these Spark posts help you promote your brand?

  • Create attractive title graphics for your blog posts
  • Add promotional info to your product photos
  • Create unique imagery for your online store
  • Make recognizable, consistent profile pics for each platform
  • Add quotes from happy customers and share on Twitter, Instagram, and Facebook

To create animated video content…

    • Visit https://spark.adobe.com and hit the red button.
    • Type in the title of your video then hit continue and select your template.
    • Pick out a theme – you can tweak the design to make it more “on brand”.
    • Start building each frame by tapping on the “plus” sign to add an icon, image or text box.

 

adobe spark

  • Remember – you can reorder your frames by dragging and dropping and preview your video at any time.
  • Once you’re happy with the way it looks, hit the microphone button to record a narration.
  • You can also add background music by clicking the “music” tab towards the top of your screen.
  • When you’ve finished tinkering, hit share and download as before.

How can you use Spark video to boost biz recognition?

  • Narrate the history of your business, or the “making of” your latest product.
  • Create a short tutorial using one of your products.
  • Put together an “intro” for your website, Facebook group or online store.
  • Introduce a sale, event or promotion.
  • Showcase positive customer feedback.

For more inspiration, check out this short video where I walk you through turning a viral blog post into a simple yet effective piece of video content using Adobe Spark.

About the author

Jo Gifford

Jo Gifford

I help people work in smarter, creative ways + get their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek.
 You could call it a portfolio career of multi-potential multi-passions. I call it being me.

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