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Adobe Spark is where it’s at.

Did you know that the brain processes visual content 60,000 times faster than written content? You can see how in a time of lightning-fast newsfeeds, speed is everything.

It’s no secret that social graphics and video content are brilliant ways to boost your brand recognition… but how do you create killer visuals without a degree in Graphic Design or a stash of super-spendy design software?

Adobe Spark is a three-app design suite that makes it easy to create attractive, on-brand visuals for free.

Use Adobe Spark to create graphics for your blog or social channels…

  • Visit Adobe Spark and click Get Started Now.
  • Type in the quote or title you’d like displayed on your graphic, and select the size you want.
  • Click continue, then get creative. On this screen, you can change the preset theme, upload bespoke background and tweak fonts and colors.
The home page of Adobe Spark shows you all the inspiration that's here for you to build graphics for your small business.
  • Once you’re happy, hit share. A window will pop up and give you the option to download the new image to your device.

How can you use these Adobe Spark posts help you promote your brand?

  • Create attractive title graphics for your blog posts
  • Add promotional info to your product photos
  • Create unique imagery for your online store
  • Make recognizable, consistent profile pics for each platform
  • Add quotes from happy customers and share on Twitter, Instagram, and Facebook

To create animated video content…

  • Visit Adobe Spark and click Get Started Now.
  • Type in the title of your video then hit continue and select your template.
  • Pick out a theme – you can tweak the design to make it more on brand.
  • Start building each frame by tapping on the plus sign to add an icon, image or text box.
The video home for adobe spark has multiple templates that make it simple and powerful to create a video for your ecommerce store. Selz is the ecommerce platform for growing businesses.
  • Remember – you can reorder your frames by dragging and dropping and preview your video at any time.
  • Once you’re happy with the way it looks, hit the microphone button to record a narration.
  • You can also add background music by clicking the “music” tab towards the top of your screen.
  • When you’ve finished tinkering, hit share and download as before.

How can you use Adobe Spark video to boost business recognition?

  • Narrate the history of your business, or the making of your latest product.
  • Create a short tutorial using one of your products.
  • Put together an intro for your website, Facebook group or online store.
  • Introduce a sale, event or promotion.
  • Showcase positive customer feedback.

For more inspiration, check out this short video where I walk you through turning a viral blog post into a simple yet effective piece of video content using Adobe Spark.

About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.