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You have a vision for your online business. And in the online business world, technology is the foundation of everything you do. So this week, we are comparing Selz vs. WooCommerce to help you choose which platform is best for you.

Choosing the right technology to fuel your business is essential to the success of your new business. Choose correctly and managing eCommerce technology is fast and simple. Choose wrong and you’re constantly stressed out trying to use a system that is either too little or too much for your business.

In this comparison, we’ll take a look at two very different eCommerce solutions, Selz and WooCommerce, to see which one would work best for your unique business.

Selz vs. WooCommerce: Two Different Approaches to eCommerce

Comparing Selz vs. WooCommerce is a bit like comparing apples and oranges. Sure, they’re both fruits. But that’s where the comparison ends.

They are two entirely different approaches to an eCommerce platform and it’s essential to understand the key differences when deciding on a provider.

About Selz, the Ecommerce Platform for Growing Businesses

Selz offers a selling solution for online stores, blogs, existing websites and social channels. You can sell digital products (eBooks, videos, online courses, apps, etc.), services (like coaching) and physical products using Selz technology. Merchant Maverick calls Selz the “magic wand of online sales platforms”.

Selz can be used on multiple website platforms, including WordPress, Wix, Blogger and many more. You can set up a Facebook store and use the Selz platform to create a free eStore.

Overall, Selz is dedicated to creating a simple but powerful eCommerce solution that works for both novices and experienced business owners.

About WooCommerce: Greater Things With WordPress

Unlike Selz, WooCommerce was built to be an eCommerce plugin for WordPress only. In its quest to be the “ultimate WordPress toolkit provider” it also has themes, plugins, and extensions all designed specifically for WordPress.

Like Selz, you can sell digital and physical products, plus services. Unlike Selz, it only works on WordPress. WooCommerce now powers over 30% of all online stores using WordPress, making it one of the most popular eCommerce solutions available.

Overall, WooCommerce can be an outstanding choice if you’re using WordPress as everything is designed to work exclusively on that platform.

selz vs. woocommerce
Selz vs. WooCommerce: The Bottom Line:

If you don’t use WordPress for your website Selz is the obvious choice. WooCommerce doesn’t offer a free, hosted eStore option. With Selz, you can create your own e-store, add buy buttons to your existing website, or sell on your social pages. And yes, Selz does have a WordPress plugin, too. So even if you are using WordPress, you’re not limited to only using WooCommerce!

So, if you have a WordPress website or blog, you need more information to see whether Selz or WooCommerce would be a better eCommerce choice.

Next, we’ll compare basic free plans which should help you make a smarter decision for your business.

Selz vs. WooCommerce: Comparing Basic Free Plans

Everyone loves free stuff. But not all free stuff is created equal. Since both Selz and WooCommerce offer a free option, we need to understand exactly what free means to both.

The Bottom Line:

Overall, both the Selz and WooCommerce free plans offer the same types of features. But there are a few key differences to point out:

  • Selz offers a free eStore while WooCommerce does not (you have to use it on an existing WordPress site)
  • Selz is designed to sell digital downloads (including hosting files) and WooCommerce does not
  • Selz’s free plan includes 5 items, while WooCommerce offers unlimited items

For many, understanding the basic features probably won’t be enough to help you choose between Selz and WooCommerce. Now it’s time to dig into premium features that will help you build your business at the lowest price possible.

WooCommerce Extensions Vs. Selz’s Premium Plans

Selz’s most expensive plan is Pro at $26.99 per month. Again, WooCommerce is free and doesn’t have any monthly fee. Rather, you pay for extensions.

Think of WooCommerce as a buffet where you pick and choose what extensions you want, while Selz offers the majority of features with their Pro Plan.

selz vs. woocommerce
The Bottom Line:

Here’s where we can see some major differences when we compare Selz vs.WooCommerce. Here’re a few premium extensions that WooCommerce offers and how much it would cost per year:

These few extensions, which would be appropriate for an online business selling digital downloads, would cost $375 per year for one website. Selz’s Pro Plan is only $323.88 per year, which isn’t that much of a difference. It’s basically whether or not you want to pay for each extra extension or pay for a plan that has everything you need and not worry about it.

Digital downloads are one of the most popular online businesses. If you offer any digital products, including eBooks, videos, online courses, guides, patterns, recipes, apps, etc., you want to choose the easiest and fastest eCommerce solution.

Plus, the one that will help increase your profits.

Selz vs. WooCommerce: The Digital Differences

If you’re selling digital downloads from your WordPress website, you want an eCommerce solution that reliable, affordable and easy to use.

First up, Tara Gentile explains why she uses Selz to sell a wide variety of digital products:

Although not quite an exact comparison, here’s a little about the process WooCommerce uses to sell digital downloads.

O ne Page Success

Over 27% of online shoppers have abandoned a shopping cart because it was too long or had a complicated checkout process.

That’s why it’s essential to have a Buy It Now option and a single page option. Here’s how Tara Gentile uses Selz to give her customers two separate options for her digital downloads: buy now or add to cart.

selz vs. woocommerce
On the other hand, WooCommerce’s free plan doesn’t offer a one-page option. Instead, they offer a PayPal Digital Goods extension for $79 (single site, per year). Here’s what this looks like in action:

selz vs. woocommerce

Easy Digital Sales Process

The process of setting up your eStore should be simple and easy. It shouldn’t be frustrating or complicated. However, some eCommerce solutions are geared more towards tech savvy business owners and some are designed to be used by anyone, regardless of skill level.

Selz’s entire platform supports selling digital downloads and has an extremely user-friendly dashboard. Here’s a quick shot of how to add an item, including a simple drag and drop option.

selz vs. woocommerce
Conversely, WooCommerce is a bit more complicated. As it’s a WordPress plugin, it’s designed for users who already comfortable using WordPress. The process of uploading and setting up a digital item isn’t as easy as Selz, but isn’t overly complicated if you’re familiar with uploading files to a hosting service. WooCommerce does give a step-by-step guide on how to do this: Digital/Downloadable Product Handling.

selz vs. woocommerce
The Bottom Line:

When it comes to digital downloads, Selz is one of the easiest eCommerce solutions to use. Selz doesn’t need any additional extensions or features to sell downloads of any kind, as it’s a feature of every Selz plan.

When it comes to comparing Selz vs. WooCommerce for digital downloads, Selz is the clear winner.

Selz vs. WooCommerce: Selling Physical Products

So what if you’re not selling digital products? If you’re selling physical products, you’ll need an entirely different feature set. If you’re looking at Selz’s Pro Plan, again, all the features are included in the $26.99/mo. When you’re using WooCommerce, you still have to choose which features you need and pay for them, which totals up very quickly.

Shipping Rates

Selz offers real-time shipping rates from almost every single major shipping provider. UPS, FedEX, USPS, even Deutsche Post and Aussie Post. You can hook up your own account to get your unique rates, or you can use their standard rates if you don’t have your own account.

Sure, WooCommerce offers real time shipping rates, for an additional $79 a year, for each shipping provider.

Product Management

If you’re selling physical products, you probably have a perfect system. Between managing shipping, inventory, variants, and sizes, there’s a lot going on.

With Selz, you can add variants to your products (like small t-shirts in red vs. large tank tops in blue) and different pricing based on the variants. You also have SKUs, and built in inventory management. You simple put in the total, and your store won’t sell something that isn’t available. It’s all pretty straightforward.

WooCommerce has some really sweet features when it comes to physical product management. They have extensions that let you bulk manage stock levels and even print out inventory. But again, this is an additional paid feature for $49/year.

The Bottom Line:
When it comes to managing and shipping digital products, Selz and WooCommerce have pretty similar options. The major difference, however, is the cost of these services. Selz always has a flat rate with their Pro Plan, whereas with WooCommerce, it’s easy to spend $49 here, and $79 there, until you’ve suddenly spent over $300 just to get your store set up.

Selz vs. WooCommerce: Making The Right Choice for Your Business

Choosing a winner really depends on what your business needs because Selz and WooCommerce are two entirely different types of eCommerce solutions. Here’s a quick rundown of who comes out on top depending on what your business needs:

You don’t have an existing website:
Selz wins as it offers a free store page, plus having easy plugins when you eventually get your own website.

You have an existing non-WordPress website:
Selz wins, as WooCommerce is made for WordPress.

You have a WordPress website or blog:
It depends. Selz is generally the cheaper option if you want a lot of additional features that help grow your business. WooCommerce may win if you just need the most basic eCommerce features. Check out what features are important for your business and choose the most affordable one, as both Selz and WooCommerce are good choices for any WordPress site.

You sell digital downloads:
Selz wins here as it’s tough to beat an eCommerce solution that was designed to be the easiest platform for digital downloads available. WooCommerce does work for digital downloads, it just doesn’t compare to Selz’s easy and affordable platform.

It’s challenging to choose an eCommerce solution when there are so many great choices available. But if you focus on exactly what your unique business needs, you will easily find the right technology, at the right price, to grow your business.

About the author

Liesha Petrovich

Liesha Petrovich

Liesha's a freelancer for clients like HuffPost and Microbusiness Essentials by day and Kyokushin Black Belt by night. She also teaches business at UoPeople.

Liesha's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment.