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In this article, we’re comparing Selz vs. Ecwid. Let’s take a deeper look:

You have a lot of options for your online business. You have a million different social media platforms to consider (because no one can handle all of them): Facebook, Twitter, Pinterest, Instagram, LinkedIn and many, many more.

Your marketing strategy can include emails, Google Ads, Facebook ads, sponsored guest posts or even creating podcasts.

And you have a lot of different choices when it comes to deciding which ecommerce solution would be best for your small business.

selz vs. ecwid from selz the ecommerce platform for growing businesses

This guide will compare Selz vs. Ecwid head to head to help you choose not only the most affordable one for your business, but the one that has innovative features your growing online business needs, and the one that’s easiest to use.

Selz vs. Ecwid: The Basics

Selz offers a simple and powerful solution for online stores, blogs, existing websites and social channels. You can sell digital products (ebooks, videos, online courses, apps, etc.), services (like coaching) and physical products using Selz technology.

Business News Daily calls Selz the “best ecommerce software for digital downloads”.

Overall, Selz is committed to having a simple system that anyone can use while delivering innovative features that help small businesses save time and focus on growth.

Selz home page for this article comparing Selz to other ecommerce solutions

Ecwid focuses on providing an ecommerce solution for online and offline businesses. Ecwid can be added to any existing website and also offers integrations with online marketplaces like Nextag, PriceGrabber, and Yandex.Market (a popular Russian merchant).

Ecwid home for selz vs. ecwid blog from Selz apps and Selz FounderU

For some businesses, it all comes down to price. It’s easy to choose between a $400 and a $50 platform. But it’s not easy to choose between two ecommerce providers that offer similar pricing plans.

Selz pricing

Both Selz and Ecwid have multiple pricing plans and offer many of the same features. When comparing Selz vs. Ecwid based on prices, Ecwid comes in at a lower monthly cost (not including payment processing fees) but requires plan upgrades for several essential features.

Selz vs. Ecwid: Innovations and Features

At the heart of any technology company, including ecommerce providers, are the innovations and features that they offer. To understand what features are available in each plan, we’ll compare the two.

These are Selz’s basic features that come with any plan:

  • Unlimited products
  • Staff accounts
  • Google Shopping
  • Unlimited storage, bandwidth & customers
  • Buy buttons and widgets
  • Fully customizable online store
  • Advanced analytics
  • Customer management
  • Facebook store
  • Discounts codes
  • Secure digital file delivery
  • Global tax settings
  • Real-time fraud protection
  • Free SSL certificate
  • Themes
  • Pages & Blog
  • Apps & Integrations
  • Custom Domain
  • PayPal
  • Shopping Cart
  • Worldwide Shipping
  • Abandoned Cart

Selz also offers a point of sale system with Square.

Here are Ecwid’s venture features:

  • Online store
  • Instagram store
  • Google Shopping
  • Mobile point of sale
  • Store app
  • Discount coupons
  • Automated tax calculations
  • Inventory management

These are some of Selz’s additional features that are only included in the Standard and Advanced plans:

  • Up to 15 staff accounts
  • Tax Invoices
  • Custom Receipts
  • Custom Fields
  • License Keys
  • Real-time shipping rates
  • Connect label providers

And here’s what Ecwid features come with Business and Unlimited:

  • Unlimited products (Unlimited plan only)
  • Abandoned Cart
  • Point of Sale
  • Branded shopping app for your store
  • Staff accounts

When you compare plan features, Ecwid puts a limit on the number of items you can sell and offers fewer staff accounts. Another thing that may be significant for some online businesses is that Selz’s digital upload size is 15GB per file while Ecwid’s is limited to 1GB per file.

As for innovative features, Selz also offers sellers multi-file digital downloads and license keys for security. This works great for businesses selling digital products.

Ecwid also has innovative features, including the ability to create customer groups. This way, you can offer special discounts to specific types of groups and not all your customers.

The Bottom Line:

When it comes to features for your online store, Selz offers more features as Ecwid for the price. And Ecwid doesn’t offer any features that Selz doesn’t that would make Ecwid a better option.

Selz vs. Ecwid: How Easy is it to Use?

Understanding which ecommerce platform is easier to use may be the deciding factor for many small business owners.

Businesses are all unique and have different skill capabilities. Some have IT departments that handle all technical aspects of building an online store, while others are run by self-employed owners with very little technical skills.

Thankfully, many ecommerce solutions are designed to be used by those that lack any technical skill and don’t require any (or very little) coding knowledge. This is where Selz fits in: it’s a simple and powerful solution that anyone can use without knowing any code. Ecwid, however, requires quite a bit of coding skill.

Here’re a few comparisons that may help you decide between Selz vs. Ecwid based on your business’s skill level.

Customizing Themes

Obviously, you want your online store to stand out from the crowd. That means choosing a theme that can be customized to fit your business’s branding.

Selz has a dashboard that controls all features of your online store. One of the easiest features to customize are its themes. You can add your logo, testimonials, choose the number of columns in a section, and add calls to action all from the same dashboard.

Selz offers a store builder where what you see is what you get. It’s a visual builder that lets you control the look and feel of your website right on your page. This is where someone that knows little to no code will excel.

With Selz you can easily customize CSS, if you're looking for B2B ecommerce solutions, check out Selz for business growth

Ecwid’s customization process is different from Selz. You can change some things from the dashboard, but many theme options come from third-party sources. If you want to customize your store, you have to do it through CSS. It’s not super difficult, but again, you have to know some code.

Learn more about Ecwid’s customization options: How to change Ecwid design

Customizing Buy Now Buttons

This customization really showcases Selz’s commitment to simplicity for its sellers. Buy Now buttons are the lifeblood of any online store, and Selz’s dashboard has a very easy process that gives you lots of options for customization.

You can create any kind of button you want, including changing the color, text, and style, and then simply copy the code wherever you want it on your site.

On the other hand, Ecwid’s customization of Buy Now buttons requires much more coding ability and doesn’t have the same kind of simple interface as Selz.

Ecwid text example for comparing selz vs. ecwid for headless commerce

Abandoned Cart Support

Abandoned cart support is an essential feature for any online business, as 63.85% of customers abandon their carts at the checkout! But that doesn’t mean those are lost sales. Rather, it means you have to work a little harder to get them.

That’s where abandoned cart features come in. Basically, you send out gentle reminders to any customer that left before finishing the sale. Plus, you can offer an incentive, like 25% off, for a limited time.

Selz’s abandoned cart feature can be customized directly from the dashboard and has email templates that you can use.

selz vs. ecwid, abandoned cart email example for the Selz upsell

Conversely, Ecwid offers an abandoned cart solution but from a third-party source. You can manually contact customers who left an item in a shopping cart from the Ecwid dashboard, but that’s too time-consuming for the vast majority of businesses. Using Zapier, you can send out automatic notifications about unfinished orders via Zapier Web Apps Connector app.

The Bottom Line:

Every Selz feature is designed to be implemented in the easiest way possible to save time for your small business. That means having a dashboard that allows sellers to customize their online stores from one location. Ecwid has all the same capabilities but could be more technically challenging and time-consuming for some sellers.

Selz vs. Ecwid: Payment Processing

Here’s the real kicker, and maybe this will just make the decision for you: Ecwid doesn’t offer payment processing. Selz does.

With Selz, you can use Selz pay to process transactions and get paid through their platform (and you’re not paying a transaction fee per sale). You can also connect other accounts like PayPal.

Ecwid does not offer payment processing, instead, you have to choose a third-party payment processor that hooks up to your Ecwid account to process any transactions.

The Bottom Line:

I don’t think I need to spell it out for you, but I will. If you need simple payment processing with no transaction fees, Selz is the way to go. If you already have a payment processor you simply love and can’t live without, then Ecwid makes it possible to run transactions through your own payment provider.

Selz vs. Ecwid: The Verdict

It’s not always easy to compare two ecommerce solutions and decide which one is better for your business. But this comparison of Selz vs. Ecwid clearly shows that Selz is a better choice for most small businesses.

Selz has more features that save time and improve security than Ecwid, and that’s a huge factor for many businesses.

If you’re a computer whiz who needs hundreds of options and is set on using third-party apps to run your business, then Ecwid might be the right choice. Otherwise, Selz is really the solution if you’re looking for one simple platform to run your entire business.

About the author

Liesha Petrovich

Liesha's a freelancer for clients like HuffPost and Microbusiness Essentials by day and Kyokushin Black Belt by night. She also teaches business at UoPeople.

Liesha's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment.


  1. Liesha Petrovich

    You’re very welcome, Darrin!

  2. Darrin

    Great comparison and strangely unbiased given where it is published! Thanks Liesha.

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