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In this article, we’re comparing Selz vs. Ecwid. Let’s take a deeper look:

You have a lot of options for your online business. You have a million different social media platforms to consider (because no one can handle all of them): Facebook, Twitter, Pinterest, Instagram, LinkedIn and many, many more.

Your marketing strategy can include emails, Google Adwords, Facebook ads, sponsored guest posts or even creating podcasts.

And you have a lot of different choices when it comes to deciding which eCommerce solution would be best for your online business. For some businesses, it all comes down to price. It’s easy to choose between a $400 and a $50 platform. But it’s not easy to choose between two eCommerce providers that offer similar pricing plans.

Both Selz and Ecwid have four pricing plans, from free to premium, and offer many of the same features. This guide will compare Selz vs. Ecwid head to head to help you choose not only the most affordable one for your business, but the one that has innovative features your growing online business needs, and the one that’s easiest to use.

Selz vs. Ecwid: The Basics

Selz offers a simple selling solution for online stores, blogs, existing websites and social channels. You can sell digital products (eBooks, videos, online courses, apps, etc.), services (like coaching) and physical products using Selz technology. Business News Daily calls Selz the “best ecommerce software for digital downloads”.

Overall, Selz is committed to having a simple system that anyone can use while delivering innovative features that help grow small businesses.

selz vs. ecwid

On the other hand, Ecwid focuses on providing an eCommerce solution for small and medium-sized online and offline businesses. Ecwid can be added to any existing website and also offers integrations with online marketplaces like Nextag, PriceGrabber, and Yandex.Market (a popular Russian merchant).

Ecwid describes itself as “the world’s most popular ‘add-on store builder’ for SMB’s.” SMB is an abbreviation for small or medium-sized business with the following general breakdown:

  • Small business: 100 or fewer employees
  • Medium business: 100-999 employees is considered to be medium-sized.

selz vs. ecwid

When comparing Selz vs. Ecwid based on prices, Selz certainly comes in at a lower monthly cost. However, Selz doesn’t offer a point-of-sale for offline businesses, while Ecwid does.

selz vs. ecwid

The Bottom Line:

If you’re only weighing in on price, Selz is the way to go. While Selz is focused on providing a simple eCommerce solution and Ecwid caters to slightly larger businesses, each provides basic eCommerce capabilities that would work for most online businesses.

If pricing is less important to you, then we need to compare what features are offered by each provider to understand which one is best for your online business.

Selz vs. Ecwid: Innovations and Features

At the heart of any technology company, including eCommerce providers, are the innovations and features that they offer. To understand what features are available in each plan, we’ll compare Selz’s Pro Plan with Ecwid’s Unlimited plan.

Neither plan charges a transaction fee or puts a limit on the number of items you can sell. One thing that may be significant for some online businesses is that Selz’s digital upload size is 15GB per file while Ecwid’s is only 10GB per file.

As for innovative features, Selz offers sellers the ability to sell directly from their Youtube videos. This works great for businesses who often share videos on Youtube and their social media channels.

Ecwid also has innovative features, including the ability to create customer groups. This way, you can offer special discounts to specific types of groups and not all your customers.

The Bottom Line:

When it comes to features for your online store, Selz offers the same features as Ecwid at a lower price. Choosing Selz would save your business $516 per year. And Ecwid doesn’t offer any features that Selz doesn’t (except offline POS) that would make Ecwid a better option.

Selz vs. Ecwid: How Easy Is It To Use?

Selz is the clear winner when it comes to affordability. Yet, the price is only one factor of choosing an eCommerce store. Understanding which one is easier to use may be the deciding factor for many business owners.

Businesses are all unique and have different skill capabilities. Some have IT departments that handle all technical aspects of building an eStore, while others are run by self-employed owners with very little technical skills.

Thankfully, many eCommerce solutions are designed to be used by those that lack any technical skill and don’t require any (or very little) coding knowledge. This is where Selz fits in: it’s a simple solution that anyone can use without knowing any code. Ecwid, however, requires quite a bit of coding skill.

Here’re a few comparisons that may help you decide between Selz vs. Ecwid based on your business’s skill level.

Customizing Themes

Obviously, you want your eStore to stand out from the crowd. And that means choosing a theme that can be customized to fit your business’s branding.

Selz has a dashboard that controls all features of your eStore. One of the easiest features to customize are its themes, including their One Page theme. You can add your logo, testimonials, choose the number of columns in a section, and add calls to action all from the same dashboard.

Selz offers a store editor where what you see is what you get. It’s a visual editor that lets you control the look and feel of your website right on your page. This is where someone that knows little to no code will excel.

Learn more about Selz themes: The Ultimate One Page Theme

selz vs. ecwid
Ecwid’s customization process is different from Selz. You can change some things from the dashboard, but many theme options come from third-party sources. If you want to customize your store, you have to do it through CSS. It’s not super difficult, but again, you have to know some code.

Learn more about Ecwid’s customization options: How to change Ecwid design

selz vs. ecwid

Customizing Buy Now Buttons

This customization really showcases Selz’s commitment to simplicity for its sellers. Buy Now buttons are the lifeblood of any eStore, and Selz’s dashboard has a very easy process that gives you lots of options for customization. You can create any kind of button you want, including changing the color, text, and style, and then simply copy the code wherever you want it on your site.

selz vs. ecwid
On the other hand, Ecwid’s customization of Buy Now buttons requires much more coding ability and doesn’t have the same kind of simple interface as Selz.

selz vs. ecwid

Abandoned Cart Support

Abandoned cart support is an essential feature for any online business, as 63.85% of customers abandon their carts at the checkout! But that doesn’t mean those are lost sales. Rather, it means you have to work a little harder to get them.

That’s where abandoned cart features come in. Basically, you send out gentle reminders to any customer that left before finishing the sale. Plus, you can offer an incentive, like 25% off, for a limited time.

Selz’s abandoned cart feature can be customized directly from the dashboard and has email templates that you can use.

selz vs. ecwid
Conversely, Ecwid offers an abandoned cart solution but from a third party source. You can manually contact customers who left an item in a shopping cart from the Ecwid dashboard, but that’s too time-consuming for the vast majority of businesses. Using Zapier, you can send out automatic notifications about unfinished orders via Zapier Web Apps Connector app.

selz vs. ecwid

The Bottom Line:

Every Selz feature is designed to be implemented in the easiest way possible to save time for your small business. That means having a dashboard that allows sellers to customize their online stores from one location. Ecwid has all the same capabilities, but may be more technically challenging for some sellers.

Selz vs. Ecwid: Payment Processing

Here’s the real kicker, and maybe this will just make the decision for you: Ecwid doesn’t offer payment processing. Selz does.

With Selz, you can use Selz pay to process transactions and get paid through their platform (and if you’re using their pro plan, you’re not paying a transaction fee per sale). You can also connect other accounts like PayPal.

Ecwid does not offer payment processing, instead, you have to choose a third-party payment processor that hooks up to your Ecwid account to process any transactions.

The Bottom Line:

I don’t think I need to spell it out for you, but I will. If you need simple payment processing with no transactions fees, Selz is the way to go. If you already have a payment processor you simply love and can’t live without, then Ecwid makes it possible to run transactions through your own payment provider.

Selz vs. Ecwid: The Verdict

It’s not always easy to compare two eCommerce solutions and decide which one is better for your business. But this comparison of Selz vs. Ecwid clearly shows that Selz is a better choice for most online businesses.

Ecwid would be the winner if you needed point-of-sale capabilities for your offline store, as Selz doesn’t offer that service. However, Selz is more affordable and easier to use to build an eStore than Ecwid, and that’s a huge factor for many businesses. If you’re a computer whiz who needs hundreds of options and is set on using third-party apps to run your business, then Ecwid might be the right choice. Otherwise, Selz is really the solution if you’re looking for more of a one-stop-shop to run your entire business.

If you’re a small online business that needs an affordable eCommerce solution, Selz is a better choice than Ecwid. Selz is the Ecommerce platform for growing businesses, and has created a platform allows you to focus on expanding your business, not on learning software.

About the author

Liesha Petrovich

Liesha Petrovich

Liesha's a freelancer for clients like HuffPost and Microbusiness Essentials by day and Kyokushin Black Belt by night. She also teaches business at UoPeople.

Liesha's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment.


  1. Darrin

    Great comparison and strangely unbiased given where it is published! Thanks Liesha.

    1. Liesha Petrovich

      You’re very welcome, Darrin!

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