7 min read
You have a lot of choices when it comes to choosing an ecommerce solution. And with new platforms and innovative features to consider, deciding on the right one for your business can be overwhelming. To help with this decision, we are comparing Selz vs. BigCommerce.
Here’s the bottom line:
You need an ecommerce solution that increases sales at an affordable price.
That’s an incredibly simplistic view of complex business technology. Yet, the only thing that really matters is finding the technology that helps you make more money.
That means finding an ecommerce solution that helps you recapture any customer that abandoned their cart, offers discount and sale options, and helps you find new ways to connect with customers.
And the only way to increase your overall profit is to keep your ecommerce technology affordable. To figure out the best option for your business, we’ll compare two popular ecommerce solutions: Selz and BigCommerce.
Selz vs. BigCommerce: The Basics
Selz, the Ecommerce Platform for Growing Businesses
Selz offers a simple and powerful solution for online stores, blogs, existing websites and social channels. It has all the features you need to start, scale and manage a business without other services, apps or integrations.
You don’t need any special skills to use Selz, and everything is managed through an easy-to-use dashboard. Selz gives you a one-stop ecommerce option that works for any business.
What is BigCommerce?
BigCommerce is an ecommerce platform for online and offline businesses. It offers a comprehensive ecommerce solution and has partnered with Square to offer a mobile point-of-sale (POS) options. BigCommerce gives businesses who operate both online and offline a seamless process to handle all ecommerce activity.
Selz vs. BigCommerce: How Much Do They Cost?
When determining any new technology services for your business, the number one questions is always:
How much is this going to cost my business?
It doesn’t matter how many bells and whistles the technology has, you never want to pay for more innovations if they don’t add value to your business. If the tech takes away from your overall profits, it’s not the right solution for you.
When comparing Selz vs. BigCommerce based on pricing and plans, both Selz and BigCommerce have multiple plans. Here’s a quick comparison:
Selz is clearly the more affordable option. But to truly understand the comparison, we have to analyze what options come with each service.
These are the basic features that come with any Selz plan:
- Staff accounts
- Google Shopping
- Unlimited storage, bandwidth & customers
- Buy buttons and widgets
- Fully customizable online store
- Advanced analytics
- Customer management
- Facebook store
- Discounts codes
- Secure digital file delivery
- Global tax settings
- Real-time fraud protection
- Free SSL certificate
- Unlimited products
- Pages & Blog
- Apps & Integrations
- Custom Domain
- Shopping Cart
- Worldwide Shipping
- Abandoned Cart
Here are BigCommerce’s basic features:
- Unlimited number of products
- Unlimited staff accounts
- Point of sale
- eBay and Amazon
- Facebook Store
- Instagram and Pinterest
- Google Shopping
- Multiple payment options
- Discount codes and gift cards
- Worldwide shipping
These are some of Selz’s additional features that are only included in the Standard and Advanced plans:
- Tax Invoices
- Custom Receipts
- Custom Fields
- License Keys
- Real-time shipping rates
- Connect label providers
And here’s what BigCommerce features come with their Plus, Pro and Enterprise plans:
- Google customer reviews
- Faceted search
- Priority support
Both platforms offer a 0% transaction fee, which would obviously impact your overall profit margin.
There are two main differences between Selz plans and BigCommerce plans. First, Selz has a lower monthly price at every level, while still charging 0% transaction fees. Secondly, Selz doesn’t offer POS services and BigCommerce does.
If you have an online and offline store, BigCommerce is the better choice. If you only have an online store, Selz is more affordable and still offers most of the same important features.
Selz vs. BigCommerce: What Basic Features do I Need to Succeed?
It all comes down to having the right features to help your business grow and succeed. For example, everyone knows that all online stores need to be mobile responsive. And all the major eCommerce solutions have been responsive for years.
But what are the features that Selz and BigCommerce have that could help your business grow?
To understand exactly what your online store needs, it’s important to understand something called abandoned cart rates. This is the percentage of people who are interested in buying your product or service, and they add the item to your shopping cart. But they ultimately leave your site without completing the sale.
In fact, almost 70% of online shopping carts are abandoned! Here are the most common reasons:
- Surprised by an extra fee (shipping, taxes, etc.)
- Need to create an account
- The checkout process is too long or complicated
With these statistics in mind, let’s look at how Selz and BigCommerce handle these issues.
Avoiding Unexpected Fees
Since the number one reason customers abandon shopping carts is unexpected fees, it’s important to explain everything upfront so there are no surprises at the last minute.
Selz offers real-time shipping. During checkout customers simply select the service that they would like with the selected shipping rate added to the order total. BigCommerce also has a real-time shipping feature.
This feature helps convert more shoppers into buyers.
Forcing Customers to Create an Account
Consumers are smart. They know if they sign up for an account, that you’ll send them emails and promotions. Sometimes they don’t mind, and sometimes they do. Both Selz and BigCommerce offer guest checkouts where customers do not have to sign up for accounts.
However, some retailers want the option of building their email lists during the checkout process. Both Selz and BigCommerce offer email list building options, however, it’s customizable and optional for each seller.
Complicated Checkout Process
Ecommerce solutions are streamlining the checkout process to maximize sales and dominate multichannel selling.
Selz offers extensive embedding options with customizable buttons and widgets that let customers a complete checkout no matter where they interact with the product.
If you want to add a buy button to your Blogger or WordPress site, the process is simple. Customers don’t have to sign up during the checkout process, and everything can be completed without leaving the site.
BigCommerce also offers buy buttons, but they aren’t as simple and effective as the options from Selz. You can see some reviews here.
Each business is unique and has specific needs. So when deciding what features your business ecommerce solution should have, never pay for more than you need.
What Innovations will Help Increase Profits?
When deciding on an ecommerce solution, go with the provider that best matches your current business model and goals. Here are a few innovations that are leading the way to increase profitability.
Abandoned Cart Recovery
Abandoned Cart Recovery can save an estimated 63% of abandoned cart sales because three out of four consumers plan on returning at some point to buy something.
An effective abandoned cart strategy generally includes sending a gentle reminder email and possibly offering a time-sensitive coupon, discount or another incentive.
Selz saves abandoned carts with built-in, customizable emails. With this feature you can:
- Recover lost sales and generate more revenue
- Automatically contact customers to complete their purchase
- Include a discount code to entice buyers to come back
BigCommerce also offers an Abandoned Cart Recovery option.
Finding New Sales Opportunities
One key area to consider when choosing an ecommerce provider is to see what kinds of new and innovative opportunities they offer to make more sales.
All Selz plans offer multiple channels for selling, and the platform is constantly expanding the options in the platform. Current channels include:
Conversely, BigCommerce offers sellers the opportunity to sell from sites like Pinterest, Amazon, and eBay. These are all additional channels that can connect your products with new customers.
Selz vs. BigCommerce: Digital Products
If you’re selling digital downloads, you want an ecommerce solution that reliable, affordable, and easy to use. Business News Daily calls Selz the “best ecommerce software for digital downloads”. Another thing that may be significant for some small businesses – Selz’s digital upload size is 15GB per file while BigCommerce limits file size to 512 MB per file.
Selz was also early to recognize the implications of VAT MOSS for sellers, and has implemented features to make taxes easier to calculate within the platform.
Selz vs. BigCommerce: Which One Will Help My Business Increase Sales?
The choice between Selz and BigCommerce is very straightforward. They are both excellent options for businesses that are focused on growth.
BigCommerce is a clear choice if you have both online and offline stores. Selz doesn’t offer a point of sale solution. BigCommerce also has more of a focus on enterprise solutions for very large businesses.
Selz is the clear winner if you are looking for a simple and comprehensive ecommerce solution that is also affordable. Selz offers $240 or more in savings per year and offers the same features that can help you increase sales. Their buttons and other embedding options are superior to BigCommerce.
Overall when you compare Selz vs. Bigcommerce, Selz is more affordable and offers the same (or better) services to grow your small business.