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Selz vs. Big Cartel: Which is right for your business? Every business starts small. But not every business wants to stay small. That doesn’t mean you want to build a global corporation. Maybe you just want to pay your bills, work for yourself, and live a secure lifestyle.

Whatever your motivation, the eCommerce technology you choose can have a huge impact on how you grow your business.

When choosing an eCommerce solution, many businesses start the very obvious question: Which one is more affordable?

Yet, comparing Selz with Big Cartel only on price would be a mistake. They are two very different eCommerce solutions and each has different strengths. Since this is a very important business decision, we’re going to guide you through the process to see which one is right for your business.

Selz vs. Big Cartel: The Basics

Not all eCommerce solutions are created equal. Some are designed for specific products on specific platforms. Some have the types of features you need to grow your business, while others focus on certain industries. Here’s a little about both Selz and Big Cartel to help you understand the types of eCommerce solutions they provide.


Selz is a full-service eCommerce provider for any sized online business. Using different Selz services, you can sell directly from your website, blog or a free eStore page. You can sell both digital and physical products, and services using Selz. Selz isn’t industry-specific, so it works well for any type of online seller.

Big Cartel

On the other hand, Big Cartel caters to artists and creative businesses. They offer eCommerce solutions for both online and offline businesses. Big Cartel does have the ability to integrate selling options into existing websites or blogs, but specializes in customized eStores on their own platform.

Here’s how Big Cartel explains what they do:


What & Where to Sell

You already know what you’re selling and what kind of business you’re building. That makes choosing between Selz and Big Cartel very easy at this point. Here’s a quick comparison of what you can sell and where you can sell them:

*Note: Big Cartel can be integrated into existing websites and blogs in the following ways:

  • Add a link to your shop into your website or blog’s menu
  • Use a RSS feed widget to display some products on your website or blog
  • Virb has a built-in integration process
  • Customize your website’s code

The Bottom Line:

Selz is an eCommerce solution for online businesses, not offline businesses. So if you have an offline business, Big Cartel could be a better solution. You could have a separate offline Point of Sale (POS) provider like Square, but Big Cartel is a good choice if you only want one sales platform.

On the other hand, Big Cartel isn’t a good choice for an online service business and it isn’t specifically designed to sell digital products (you need an additional app to sell digital products using Big Cartel). Selz is designed to sell digital products, physical products, and services on multiple platforms (websites, blogs, Facebook pages, and from your own Selz eStore).

So far, when we compare Selz vs. Big Cartel, both seem to be suitable for very different types of businesses. However, if you sell physical or digital products online, we still don’t have a clear winner of which one would help your business grow.

Selz vs. Big Cartel: Plans, Price & Features

Now it’s time to compare exactly what Selz and Big Cartel offer sellers like you. They have very comparable plans and are both affordable options compared to some of the larger eCommerce providers like Shopify. Both have Free plans with basic features, and both offer a plan that has no transaction fees (they all have processing fees).

Here’s Selz’s plans:

And here’s Big Cartel’s plans:


Selz vs. Big Cartel: Features

The two most compatible plans are Selz’s Pro Plan at $26.99 and Big Cartel’s Titanium plan at $29.99 per month. When comparing plans, look at the features that your business needs right now and what your business needs in the future. Learn more on Selz’s features here. Learn more on Big Cartel’s features here.

Here’s a short comparison of the features:

Selz offers a few outstanding innovations. For example, sellers can add sales opportunities embedded directly into YouTube videos, abandoned cart support (to help you sell to anyone that left an item in your shopping cart), and offers sellers a blog to help grow their brands image. Comparing prices and innovative features, Selz is the clear winner.

Selz vs. Big Cartel: The Digital Difference

Digital products are one of the most popular eCommerce items in the world They are a great choice for bootstrapping entrepreneurs because inventory is never an issue. You simply create one product that is downloaded every time you make a sale.

Popular digital products include:

  • eBooks
  • Photography and graphics
  • Music
  • Videos and courses
  • Web elements (themes, plugins, logos, etc.)

Both Selz and Big Cartel have the ability to sell digital products. However, each has a very different process. If you’re a digital seller, this comparison is probably the most important factor to consider.

Selz handles the hosting, sales transaction and downloading process for all digital products and offers the following digital product features in every plan, at no additional cost:

  • Super fast downloads
  • Easy delivery (automatic delivery straight to your buyer with options to download, stream, save to Dropbox, or send to Kindle)
  • Automate product updates at no additional cost to you or the buyer
  • Rent and stream videos
  • Set download limits to prevent customers from sharing your products

Here’s how the process looks for Leona, the founder of Fit Your Dreams:

On the other hand, Big Cartel uses a separate app to sell digital products. Pulley has a few plans that range from $6 to $49 a month. Pulley does have a Buy Now button and does handle the entire sales transaction process for digital products. Pulley also has a separate dashboard that needs to be configured to sell digital products through Big Cartel.


The Bottom Line:

You can sell digital products with Big Cartel, but it’s not a free or simple process. You have to pay for your Big Cartel monthly plan and have a subscription for Pulley. The process is not as easy or seamless as it is with Selz. Selz was designed to easily sell digital products, Big Cartel was not.

Growing Your Unique Business

Rarely do we find a comparison that makes it simple for business owners to make a choice. When deciding on either Selz or Big Cartel, the basic features and goal of each eCommerce solution make it a relatively easy decision for business owners who want to grow their business.

Big Cartel is the clear winner if you need both online and offline sales capabilities. For example, if you sell crafts or art both online and at offline shows, Big Cartel is a good choice. It’s an affordable choice if you want the same sales provider for all your business’s sales transactions.

However, Selz is a better choice for online businesses, regardless if you sell digital products, physical products or services. It has affordable plans that have several features that help businesses grow. And it’s was designed with digital sellers in mind, so you do not have to subscribe to an extra service to offer digital products.

The bottom line is that you need an eCommerce provider that’s affordable, is easy to use, and has the features that you need to build a successful business. Choose the one that allows you to sell what you want, where you want, and how you want.

About the author

Liesha Petrovich

Liesha Petrovich

Liesha's a freelancer for clients like HuffPost and Microbusiness Essentials by day and Kyokushin Black Belt by night. She also teaches business at UoPeople.

Liesha's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment.

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