Often times, we’ll see the same questions over and over again from new and established Selz users. So, we’re breaking them down and tackling them in depth here on the Selz blog. I hope we can give you insight into how to use our platform more effectively and reap the benefits for your business.
Today, I’ll be addressing a question we see a lot from new users, but it’s also relevant for those who have gotten into a rut with the product and want to try something new.
Question: How Do I Use Selz?
The phrases ecommerce and online store get thrown around so much on the Internet. It can be tricky to understand what ecommerce really means, and what exactly different ecommerce platforms do.
Selz is an incredible tool for your business, but there are a couple of things it doesn’t do:
- We’re not a marketplace like Amazon or Etsy, and there are a few reasons we think this benefits your business.
- Merchants aren’t able to create staff accounts or sell subscriptions, yet, although it is in the works and we’re truly excited about this development.
So, let’s talk about what you can accomplish with Selz.
1. Build an Online Store
Selz is well-known for our streamlined, intuitive Ecommerce store builder. Many other platforms either require a high level of design and development experience. This means that you’ll need to hire someone to create your online store. On the other side, some Ecommerce platforms provide beautiful design templates, but they are not easy to customize. This creates a rigid, inflexible store building experience.
These barriers to entry are two extremes that make creating your online store more challenging than it needs to be.
Selz balances these two approaches with our drag and drop website store builder. You choose the pre-designed template, or theme, that best suits for your business.
From there, you can change colors, sizes, fonts, and even rearrange page elements with a simple drag or your mouse or trackpad.
2. Sell Across the Internet
Believe it or not, you don’t need an ecommerce website to sell online. Some of our most successful merchants use Selz as a tool to sell through their independent websites, blogs, and social media platforms.
And for businesses that thrive on social media, the Selz Facebook integration means that you can funnel traffic directly from your content and engagement to your products. Your customers won’t even need to leave Facebook.
Of course, you don’t need to choose just one channel.
At Selz, we’re strong believers in the value of omnichannel and multichannel selling.
Selling through a variety of different channels (online store, blog, social media) is a great way to increase your sales, and it’s also a fantastic opportunity to build your brand and gain exposure for your business.
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3. Optimize Your Online Presence
Selz Ecommerce stores are more than just a digital storefront for your products.
The Selz platform is built for high-quality blogging. It is automatically mobile-optimized and has powerful, intuitive SEO tools.
As you work through your free trial, explore the broader toolset available with Selz and get to know the different features that can streamline your processes and connect you with a broader audience.
Selling digital products? Explore the different security options that come with Selz, including license keys, PDF stamping, and more.
Selling physical products? Selz offers a range of tools to help with inventory management and fulfillment.
Selling services? Selz can help you build up your personal brand and connect to the right audience for your offerings.
Selz enables you to sell physical products, digital products, and services through your online store, established site or blog, and even through social media. If you’re new to Selz, try building a store first or start using embeds and buttons to launch your business online. If you’ve been with us for awhile, step out of your comfort zone, and start taking advantage of the options our platform provides. We’re always improving and adding new features to optimize our platform, so stay tuned for updates.
Do you have any other questions about how to use Selz? Let us know in the comments!