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Recently, we reached out to Kyle of Command Creativity to see if he’d be willing to create some video content for us. Kyle is a long time Selz user. He is also incredibly talented, so we were thrilled when he agreed to work with us on a seven-part video series.

Part 1 of this series explains why Kyle chooses Selz over other ecommerce platforms.

As Kyle explains in the video, there are a few reasons why Selz is a better fit for his business than other platforms.

1. Better options for free and pay-what-you-want products

Like so many savvy digital entrepreneurs, Kyle offers a ton of free downloadable resources on Command Creativity. This is a great way to show customers and clients what you’re capable of and make a compelling argument for why they should pay more for your products or services.

Most ecommerce platforms don’t support free products, but Selz does that and more.

We offer a “pay what you want” pricing feature. It’s the same idea as a “suggested donation,” which allows customers to pay whatever they can afford or are willing to pay. Of course, you can set a minimum payment amount for these products as well.

These non-traditional payment options are a great way to engage new, hesitant customers. It’s also truly effective for reaching customers who might find your products just beyond their budget.

While this feature might not be relevant for some physical products, it’s great for digital products because there is no cost associated with delivery and you don’t need to replace items once they sell.

2. Better options for digital products

Because Kyle sells digital products, Selz is a perfect fit for him, and not just because of flexible pricing. Selz supports merchants selling digital products in ways that most other Ecommerce platforms fail to do.

Our merchants can sell videos, PDFs, software, and more. Customers can download or stream digital products. And we’ve worked very hard to ensure proper security for digital products so that our merchants don’t have their products exploited.

Read: How to Sell Digital Products and Keep Them Secure

It’s easy to think that these features only apply to developers and designers, but there are more sellers every day. We’re seeing small businesses and entrepreneurs incorporating digital products into their offerings, from Ebooks to video tutorials.

3. A streamlined and manageable approach for new and growing businesses.

Generally speaking, most online store builders fall into one of two camps. They might provide beautiful, but rigid, design templates that offer no room for customization. Or, they are so flexible that they require a professional developer to create anything even vaguely resembling an online store.

This is why Selz is such an important option for new and growing businesses: we fall between these two extremes. Our elegant pre-designed themes are highly customizable, and you don’t need to code to make changes.

The Selz online store builder provides highly intuitive drag and drop functionality, allowing you to quickly make whatever changes you need with a few swipes of the trackpad or mouse. Our developers have done the heavy lifting here so that you can save time, money, and other resources.

This matters long after you finish setting up your store. The legwork required to make simple aesthetic changes to online stores using other platforms can take days or even weeks depending on the process.

With Selz, you don’t need a developer or designer to update your online store. You have all the power.

Speaking of free resources, you can download a folder of free tools to design a gorgeous Selz store directly from Command Creativity!

Over the next few videos, Kyle will show you exactly how he uses the platform for his online store, and show you how to duplicate it with the tools provided. Stay tuned to see what he creates.

About the author

Tara Storozynsky

Tara lives in Portland, Oregon. She writes about the intersection of creativity and entrepreneurship, after a decade of working in the food, tech, and wellness industries. Her work has been featured by American Artists Watercolor Magazine,, and others. Aside from writing content and copy, Tara is also a social media strategist.