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Selz is a great alternative to PayPal for business owners, IT staff, accountants, or designers like you, who are part of helping small businesses sell online.

Selz’s mission is to make it simple for you and your growing business to sell what you create and get paid.

Using the Selz ecommerce platform requires no programming skills. It handles all aspects of selling and getting paid and it takes only moments to set-up.  The reviews are in. Selz has everything you need to start and grow your online business.

We’ve created the following comparison between Selz and PayPal’s buy now buttons in response to many requests. We’ve heard from people asking us about the differences between them, and from people looking for an alternative to PayPal.

Selz Buy Button is an Alternative to PayPal for Selling Online

Signing Up

Adding a Buy Button to Your Blog or Website

Comparing Customer Buying Experience

A picture of analog telephone buttons shows the importance of buttons in customer experience for an article with an alternative to paypal, selz, the ecommerce platform for paypal business

Signing Up

Signing Up with PayPal

To add a PayPal buy now button to your website and start selling you will need a Premier or Business Account. A Premier PayPal account is for individuals who want to sell online. A PayPal Business account is for businesses selling including sole traders.

For a Premier account, you will need to provide the following information: Login and Password, DOB, Phone, Address, plus you will need to link your PayPal account to either a bank account or credit card. The credit card cannot already be linked to an existing PayPal account.

Signing Up with Selz

Selz is quick to get started as you can sign up for a free 14-day trial. You can sign up with your name, email, and password.

Signing Up: Verdict

The process is easy for both. Selz is a more convenient PayPal alternative, as you have the option of using existing social logins like Facebook, Twitter or Google to sign up, which is good if you don’t want yet another login to remember.

A collection of old typewriter buttons for an article about buy now buttons and an alternative to paypal for small businesses. One option is Selz pay. Choose the best ecommerce solution for business growth.

Adding a Buy Button to Your Blog or Website

Step 1: Set Up

Setting Your PayPal Account

Setting up the PayPal buy button is fairly straightforward.

  • You can choose the type of button depending on whether you are selling, taking donations or subscriptions.
  • You can have either a large or small yellow PayPal Button.
  • You are also able to set up product variations (e.g. colors or sizes), basic inventory management, and set a flat postage fee.

Setting up Your Selz Account

Set up is easy. Selz is a great alternative to PayPal Checkout because it automatically handles the delivery and payments for you.

Many people using PayPal integrate it with another tool to handle the automated secure delivery of the download and only use PayPal to handle the online payments.

First, choose whether you want to sell a physical item, service, or digital item.

Selz set up for selling physical products

This part of the process is straightforward. You upload an image of the product, set the price, the quantity, any color variations, and delivery charges.

Selz set up for selling services

Add your service name, service description, and a preview file. Your file can be an image, or a video giving a demo of your service you’re selling.

Selz set up for selling digital products

Selling digital downloads like ebooks, audio tracks, or videos is very easy with Selz as it provides automated secure delivery to the customer. Upload an image for the digital download, upload the file (the files can be up to 4GB in size), set the price and quantity available. And you’re done.

Setting Up Your Account: Verdict

If you want to sell digital downloads or services, Selz Pay handles the payments and automated delivery. PayPal only handles the payment. You would need to integrate another tool to manage the downloads which can be time-consuming and a hassle.

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Step 2: Adding a Button to Your Blog or Website

Adding a Button to Your Blog or Website with PayPal

Adding your PayPal Buy Now Button is easy. You simply copy and paste the few lines code into a blog or website.

Adding a Button to Your Blog or Website with Selz

Selz gives you two options: a button that you can customize the color to match your site or a widget. This is a benefit because it shows your product details.

The Selz Buy Button is an ideal PayPal alternative because it allows you to align your buy button with your company’s look and feel. It is easy to copy and paste the code into a blog or website.

Selz Buy Widget

Selz makes sharing on social networks like Facebook, Twitter, and Pinterest easy with integrated sharing and free Facebook store.

Adding a Button to Your Blog or Website: Verdict

Both PayPal and Selz Buy Buttons are easy, with a simple cut and paste of code into your blog or website. Selz is a great alternative to PayPal because it offers the added benefits of giving the choice of a widget and social integration.

Comparing Customer Buying Experience

One of the main differences between Selz and PayPal is the user experience for your customer.

Customer Buying Experience with Paypal

Your customer will have to completely leave your Ecommerce site to complete their purchase. PayPal redirects your customers to PayPal’s website to submit their payment details. Once the purchase is complete, PayPal will ask them if they want to return to your site.

You don’t want your customer redirected away from your website given the amount of effort you have invested in getting that customer to your site in the first place.

The result is checkout confusion. PayPal will encourage your customer to log in and pay using PayPal. Their only other alternative is to pay with a credit card and complete a very long form.

This is a true story and an example of my checkout confusion that happened to me recently.

I tried to purchase something from a website via a PayPal Buy Now button with a credit card. I entered my personal details and credit card information, which took a few minutes.

Then PayPal told me that the credit card was already linked to an existing PayPal account and I’d have to purchase using PayPal. Ten minutes later, having tried several times to remember my login details and going through the process of resetting my password, I finally managed to purchase what I wanted. A lot of people wouldn’t bother. Many customers would have given up.

It is not a good experience for your buyer and is a major criticism of the PayPal buy button. You can hear more stories about customer experiences with PayPal here and here.

Elevator buttons because the only direction is up when you are looking for the right payment gateway for headless commerce

Customer Buying Experience with Selz

Purchasing with Selz is quick for your customers.

It is especially good for digital products and services. Your customer only needs to provide their name, email, and credit card details to buy. Once the payment is complete, your customer downloads their purchase.

Buying a physical product is just as easy. The only additional information needed is the buyer’s delivery address.

The major benefit of using Selz as an alternative to PayPal or other payment buttons is that the customer stays on your site to complete the purchase. With most third-party payment solutions, it’s like buying a soda at the movies and being sent next door to pay.

Customer Buying Experience: Verdict

Selz has the major advantage of the customer staying on your site to purchase, an alternative to PayPal, who redirects them to the PayPal site to complete the transaction.

The benefits of the customer staying on your site to purchase include an easy process for your customer, lower cart abandonment rates, and faster sales.

An article about an alternative to paypal includes an image of a cell phone with a prominent paypal icon to emphasize the value of Selz pay


Both Selz and PayPal have buy now buttons and are easy and quick to set up. Neither one requires a merchant account before you can start selling online.

However, as a PayPal alternative, Selz has several advantages over using the PayPal buy button.

• Selz offers a buy now button that you can brand. You can pick the button color to match your site or create a widget with an image of your product.

• Selz offers a free Facebook Store, making social selling easy.

• Automated digital download delivery with Selz. PayPal only handles the payment.

• The major benefit of Selz as an alternative to PayPal is for your customers. This feature means that they don’t have to leave your site to complete the purchase, which avoids a lot of checkout confusion.

Want to try Selz today? Sign up for a free two-week trial.

This post was originally published in August 2013 and has been updated for accuracy and comprehensiveness.

About the author

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.


  1. Bryce Patterson

    Glad to hear you enjoyed this blog! Thanks for checking us out!

  2. Earle

    Its hard to find knowledgeable people on this topic, but you sound like you know what youre talking about! Thanks

  3. Dan Phillips

    Hi Melissa,

    Does this also mean that the seller can type in the buyer’s credit card details on their (the seller’s) smart phone when the buyer has supplied cc details?

  4. Melissa Whidjaya

    Hi Dan,

    Our site is optimized for mobile so it’s easy for the buyer type in the credit card details via their phone.

  5. Dan Phillips

    Do you offer the ability to key in credit card details via a smart phone? These would be orders received via phone or mail.

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