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Selling on WordPress is a great option for anyone looking to start an online store and get into WordPress eCommerce. However, creating and managing an eCommerce website comes with a lot of responsibilities, research, and decision-making. Learning the fundamentals of WordPress and eCommerce might sound like an overwhelming task, but that’s what we’re here for!

Let’s break selling on WordPress into some simple, actionable steps you can take today and get on the road to your entrepreneurial dream.


Start Selling on WordPress in 9 Steps:

1. Choose a Product
2. Buy a Domain Name
3. Buy a Hosting Plan
4. Download WordPress onto your site
5. Choose an Ecommerce Platform
6. Integrate Your Online Store with Your WordPress Site
7. Test your Store
8. Get the Word Out
9. Celebrate and Grow

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Image of WordPress editor exploring selling on wordpress via Founder U, seriously simple eCommerce via Selz with tons of content marketing and growth hacking tips via FounderU. Title: Start Selling on WordPress in 9 Simple Steps.


In this guide, we’ll look at how to get started with WordPress eCommerce and best ways to leverage a WordPress site into a successful online store. Here’s how to start selling on WordPress and turn that dream business idea into a sustainable income source.

1. Choose a Product

Imagine that for the past year you’ve been running a blog on natural health. You’re getting plenty of traffic and you’ve got an engaged audience that keeps coming back for more. You decide to monetize your successful natural health blog by selling on WordPress and you start by offering an eBook.

Image of an eBook advertising a raw food plan, illustrating ways of selling on wordpress via Founder U, seriously simple eCommerce via Selz with tons of content marketing and growth hacking tips via FounderU. Title: Start Selling on WordPress in 9 Simple Steps.
If you’re not at this point, let’s play out another scenario. Imagine you’ve been creating homemade soaps for your friends when someone says “you should really sell this to the public, everyone asks me about this soap!” So, you look into how and where you could sell your soaps online and you find that WordPress is a popular website builder. You’re hooked.

You’ve chosen your main product, but now you need to decide which soaps you will sell, which scents you want to test with the public, and if there are any additional products you could sell. Maybe an eBook teaching your customers about the benefits of the ingredients you add in your soaps?

When deciding what to sell on your WordPress site, you’ve got to make sure it is as relevant as possible to your target niche. Sometimes, this can take a little bit of brainstorming. Here are some things to consider when choosing a product:

  • Are you selling digital or physical products? Or both?
  • How do your products stand out from the crowd?
  • What are you passionate about?
  • Think marketing: what can you write about day-in and day-out?
  • What market are you an authority figure in? Or what market could you BECOME an authority figure in?

For many people selling on WordPress, digital products like video tutorials and eBooks are a popular choice. Whatever you are insanely passionate about, do a little brainstorming and come up with a product that is relevant to it. You’ll have a much easier time making sales if you do.

Read: 6 Business-Boosting Benefits of Selling Ebooks

2. Buy a Domain Name

To get started selling on WordPress, you’ll want to purchase your domain name. If you’re reading this wondering “what exactly is a domain name?” don’t worry- it’s a simple concept! Your domain is simply your url. Let’s use our soap example. Say Lieda is selling soaps and she wants her website to be www.liedasnaturalsoaps.com. That is the domain name! Simple, right?

Domain Extensions

After you choose your domain name, you need to choose a domain extension (.com, .org, .net), While .com is the most common and popular choice, it’s not always available or it just may not be the right fit for you. There are so many options for domain extensions, just take a glance at this!

GIF of options for buying domain names with costs, illustrating ways of selling on wordpress via Founder U, seriously simple eCommerce via Selz with tons of content marketing and growth hacking tips via FounderU. Title: Start Selling on WordPress in 9 Simple Steps.
Whenever choosing a domain extension, keep in mind your potential audience. Most people will find you through ads or blogs or a link on social media. But, what if you run into someone on the street and they want to know where to buy that cute t-shirt you made? “I sell them on www.cuteshirt.services” may not be as easy to remember as “cuteshirt.com”.

Sometimes certain domain extensions make more sense in specific industries. For example, the .org domain extension is often associated with non-profit organizations. Keep this in mind when you’re choosing your domain name and selling on WordPress.

Keep it Short

Like we talked about before, you want your domain name to be easy to remember, easy to pronounce and easy to type out. If I met you on the street and told you to buy my t-shirt at www.wowKristenmakescutetshirtsandsellsthem.com, you would likely forget that by the time you got home. And even if you didn’t, you’re likely to mistype the url, get frustrated, and ultimately decide my t-shirt wasn’t that cute.

If you want to be successful selling on WordPress, keep your url short. If your brand name is long, try using an acronym for your site.

For example, the Humane Society of the Pikes Peak Region’s domain name is www.hsppr.org. This is easy to remember, easy to type, and a lot more manageable than www.humanesocietyofthepikespeakregion.org.

Be creative, stay true to your branding, but keep it simple!

Here are a few places you can easily check availability of domains and purchase yours today:

3. Buy a Hosting Plan

Finding the perfect domain is a huge step in your journey. Now that you’ve got your domain ready to go, you need to find someone to host your website. Depending on where you purchase your domain, you will most likely to be able to purchase a hosting package through the same company to make it even easier.

For example, Namecheap is a great choice for this. You can easily purchase a domain and use their hosting service. Having both of these in one place keeps things simple and easy to follow in the future.

Your web host keeps your website up and running, which is arguably the most important thing when selling on WordPress. So how do you choose? Here are a few questions to ask yourself before settling on a hosting company:

  • What are their business hours? Do they have 24/7 customer service in case my website crashes in the middle of the night?
  • What is their conversational tone by phone and email?
  • Do they provide consistent service? Are they trustworthy?
  • Do they offer quality products and services?
  • Am I getting enough bang for my buck? (Think about what your business will need. Do you need a lot of technical support? Make sure you’re clear on what YOU need to succeed).

If you’re serious about selling on WordPress, make sure that the web host is reputable, reliable, and has good customer service. Ask all of your questions and make sure you feel comfortable with your decision.

Here’s a great resource to help you navigate through the noise and pick the web hosting service that best matches your needs.

4. Download WordPress onto your Site

Now that your website is up and running, you need to download WordPress. This is essential to selling on WordPress because, well, you need WordPress! This is a simple step, and WordPress has a great guide to walk you through all of the technical steps.

Read: How to Install WordPress – Complete WordPress Installation Tutorial

A lot of hosting services also offer automatic installation of WordPress through Softaculous. You just walk through a simple setup process and it auto-magically adds an instance of WordPress to your domain.

5. Choose an eCommerce Platform

So you’ve got your products ready to go, your WordPress site all set up, and you’re ready to get selling! But how are you going to sell?

This is the question we’re here to answer.

If you’re selling on WordPress, you’ve got half of the answer already. You’re going to sell from your independent WordPress site. Now, you just need an eCommerce platform to help with the heavy lifting.

Selz is the best option for selling on WordPress.Check out our video on using Selz on a WordPress siteIt’s easy to set up a store, easy to embed into your site, and doesn’t require extensive design or coding knowledge (woo!).

Here are a few benefits of using Selz to sell on your new WordPress site:

  • Selz is simple, quick and easy to setup – you can be ready in minutes.
  • Save money by not having to upgrade your plan or change your theme on WordPress.
  • The Selz checkout process is highly professional in appearance and security
  • You have the choice to offer customers the ability to buy using PayPal or credit card.
  • Everything is taken care of by Selz – you get a reliable, secure store and don’t have to worry about SSL and other security issues.
  • If you are hosting video classes there are no bandwidth or storage limits to worry about.
  • You can link your store to email tools such as AWeber, MailChimp, Activecampaign, etc. with our Zapier integration.
  • You have 24/7 Support with Selz. Our customer success team will be there for you, on livechat and email 24 hours a day, 7 days a week!
  • Unlimited resources for learning: when selling on WordPress, it’s vital to continue to learn and grow to make your business more and more successful. FounderU is dedicated to providing completely free resources for entrepreneurs at every stage. Ready to start social media marketing? We got you. You’re making millions and want to start giving some of that back through social entrepreneurship? We’re also with you there. With Selz, you’ll never be alone!

Convinced? Give it a try! You can sign-up for a free 14-day trial of Selz. Get your store set up, start playing around with the platform and see if it’s the right fit for you!

6. Integrate Your Online Store with Your WordPress Site

WordPress is a great platform for creating a blog, but it wasn’t initially intended as an online store. With this being the case, selling on WordPress will require you to integrate your online store with your blog.

Of course, setting up an online store on your WordPress site can be challenging. If you’ve managed to build an entire site, the last thing you want to do is completely overhaul a winning formula by redesigning your entire site. Instead, Selz gives you a couple of great options for integrating your online store and your WordPress blog while keeping both fully optimized for their intended function.

Option #1: Embed your entire online store

The first option is to embed your online store into your WordPress site. To do this, you’ll need to make sure that you have a self hosted version of WordPress and not a free WordPress.com site. With a hosted WordPress site, you have the option of adding an eCommerce plugin, like Selz. Selz helps you seamlessly integrate your online store into your WordPress site. With Selz, you have the ability to customize the appearance of your online store as well.

Learn how to use the Selz plugin here:

How to Use Selz on a WordPress Site from Selz.com on Vimeo.

This is probably your best option when selling on WordPress. It gives your customers a seamless buying experience and they never have to leave your blog.

Option #2: Add Buy Buttons and/or Widgets

One of the simplest ways you can sell from WordPress is by embedding a button or widget that links directly to your product, within a page or blog post.

First you’ll need to create your product in Selz. Go to Selz and create an account. You’ll be able to start adding products straight away by clicking on ‘Add an item’. Your items will automatically go into your store, which you can access by clicking on ‘Store’ and ‘preview” in the left-hand menu. You’ll see all your products sitting on your very own custom URL.

To find your button and widget options, select “Buttons and Widgets” from the left-hand menu. From there you’ll be able to customize the color of your buttons and a few other options before copying the code generated.

GIF showing how to create item for your Selz store, illustrating ways of selling on wordpress via Founder U, seriously simple eCommerce via Selz with tons of content marketing and growth hacking tips via FounderU. Title: Start Selling on WordPress in 9 Simple Steps.
Placing the buttons or widgets onto your WordPress site is as simple as pasting the code into your blog post or page (via the html editor).


Option #3: Place a Store Link in Your Navigation Menu

The final option for selling on WordPress is to add a link to your store within your WordPress site’s navigation menu. Doing this will allow visitors to your blog to always be one click away from your store no matter which page on your blog they are on.

Of course, no one says you have to choose just one of these options when selling on WordPress, and a multi-layered approach is often best. Inserting links to specific products within specific posts is a targeted approach that allows you to create posts geared towards selling certain products.

GIF showing how to create buy buttons for your Selz store, illustrating ways of selling on wordpress via Founder U, seriously simple eCommerce via Selz with tons of content marketing and growth hacking tips via FounderU. Title: Start Selling on WordPress in 9 Simple Steps.
Including a link to your store’s homepage at the top of your navigation menu is a more general approach that ensures your visitors are always able to access your store from your blog.

7. Test your New Store

Now that you have you have decided on the best way to build your WordPress eCommerce site, you need to make sure everything is working correctly. Many sellers decide to mark a product as free to simply go through the steps as the customer.

If you are selling digital products, you will want to test the download speed and ensure that all the files have been uploaded correctly. Check your email to see if you receive an order confirmation and make adjustments to wording or branding as you see fit. It’s also important go through these steps so that you can help any customers that have questions about the checkout or delivery process.

8. Get the Word Out

It’s time to let the world know about your awesome products! If you already have a following, you can do this in a number of ways. Many sellers choose to share their new store on social media pages like Facebook and Twitter. You could even add a post on Instagram and update the link in your bio with your new site.

If you have a mailing list, sending out a newsletter is also a great way to get visitors to your page. Entice potential buyers with a discount code or give away a freebie with purchase. If you decide to use Selz, you are never charged fees on products that you give away for free!

9. Celebrate and Grow!

When it comes to selling on WordPress, once you have everything set up, you just need to keep doing what you do best. Create great content, promote your new store and keep drawing in visitors. Keep engaging with your audience, and doing everything you can to make buying from you a great experience. Want to learn more about building your blog into a digital empire? Check out this fantastic post on starting and monetizing a blog. Congrats on your new adventure, and let us know if you have any questions in the comments!

About the author

Kristen DeCosta

Kristen DeCosta

Kristen DeCosta is the Content Manager at Selz. To say she’s a unicorn of content is an understatement. Kristen has grown FounderU's audience drastically, and has the keys to the castle, so to speak. When Kristen isn’t busy working, you can find her out hiking a mountain or snuggling with her three rescue dogs, Cooper, Tobi and Finn.

12 comments

  1. mengatasi rambut bercabang

    I do consider all the ideas you have presented on your post.

    They’re very convincing and can definitely work.
    Still, the posts are too quick for newbies. May just you please extend them a bit from next time?
    Thanks for the post.

    1. Selz

      Bryce Patterson

      Thank you for the feedback! If you would like more information on this topic, consider joining one of our webinars- there is a link at the bottom of the blog post.

  2. obat rambut botak

    Greetings! Very helpful advice within this post! It is the little changes that make the most significant
    changes. Thanks for sharing!

    1. Selz

      Bryce Patterson

      Glad to hear you found this post helpful! Thanks for checking us out and commenting!

  3. Mal Wilkinson

    Hi Kristen
    First of all I am very impressed with your article on wordpress and how it works alongside other related add-ons. A truly excellent guide and source of information.
    Hope you can hopefully advise me by maybe shedding some light on a continual problem I have had for the past 10 years.
    Over this period I have been busy on and off building a large data base consisting of “Motorcycle Manufacture Model options” made from image files and Microsoft excel data.
    To understand how big, imagine maybe just 10 main manufacturers releasing 30 models per year each model having around 4 colour options.
    Most of the data travels back to the late fifties and early sixties, some a bit further.
    I need to begin to transfer this data to an Ecommerce platform, this will allow me to sell more products.
    I am planning on building a New fully responsive web shop.
    I will require the most suited admin to run my data driven site, I’m looking for a fast track way to do so.
    Is it easy to transfer data from a current shop’s categories and (sub categories) to a new build site.
    Do you think it’s something I can achieve with the incorporation of Selz and wordpress.
    Most off the shelf stores are far to limited to suit my requirements.
    I have no idea how to do HTML but I’m fairly OK with manipulating pre-designed options to work best for me

    Here is an example of how my proposed site works.
    I have 3 drill boxes marked;
    1 Make
    2 Year
    3 Model
    This will allow a potential customer to choose a desired path when searching for their correct item.

    When the customer is using the 3 drill boxes they will be taken to various colour options available for their specific Make, Year and Model, this will include a unique image of each colour description for that particular year, safeguarding accurate colour identity.

    I need a fast track way of tagging a maximum of 5 product options to end of each path without losing the final identity of the colour description the customer has chosen

    Eg;
    Honda (category)
    I
    2013 (sub category)
    I
    CBR1000RR Fireblade (sub category)
    I
    CBR1000RR Fireblade “Repsol Colour Scheme” (sub category) Colour scheme option amongst 4 other choices.
    I
    Repsol Blue (sub category) Colour option on particular scheme chosen previously above.
    I
    20ml Touch Up Kit.(Product) I of 4 – 5 products max for final path.

    Available product options are 15 – 25 in total but only 5 choices at one given time. I’m wondering which is the most efficient way to tag 5 products to the end of a category path rather than the spiders web approach which would keep me busy until the daisies start rising “so to speak”

    Hope this all makes sense.
    I have a working example available on my existing site to demonstrate if required.
    If you have the time please let me know what you think.

    Best regards, Mal Wilkinson.

    1. Selz

      Bryce Patterson

      Hi, Mal- great to hear you’re finding our posts helpful! I would recommend looking into our Selz Expert Services. They can guide you through setting up your site, making it easy to quickly get your store into tip-top shape. You can find information here: https://selz.com/features/expert-services

  4. Iola

    I have recently started a website, the information you offer on this site has helped me greatly. Thanks for all of your time & work.

    1. Selz

      Bryce Patterson

      Great to hear you’re finding our content helpful! Thanks for checking us out and commenting.

    1. Selz

      Bryce Patterson

      Thanks for your kind words! We work hard on FounderU and absolutely appreciate the feedback!

  5. Victoria

    Thanks Kristen for the info. I have a beginner’s question for you. You mentioned “Option #1: Embed your entire online store – The first option is to embed your online store into your WordPress site. To do this, you’ll need to make sure that you have a self hosted version of WordPress and not a free WordPress.com site. With a hosted WordPress site, you have the option of adding an eCommerce plugin, like Selz”.

    What do you mean by self-hosted version of wordpress? Does it mean that wordpress must be the host or could/should it be bluehost for exampe?

    I am currently starting a website on which I want to sell later (in a few months), and wondering if I should choose wordpress or another host like bluehost to start (and then integrate the ecommerce platform)

    Thanks for your advice!

    1. Selz

      Bryce Patterson

      Hi Victoria- thanks for checking us out! Basically self-hosted here means that the merchant is responsible for finding a hosting service – Bluehost is more than fine! It’s the difference between WordPress.com and WordPress.org… You’ll need to go with WordPress.org to have unlimited access to plugins, templates, code etc! WordPress.com is a free service with no SEO, so you can’t choose from many themes and it’s really just built for personal use.

      Hope this helps, and thank you again for your comment!

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