In this article, we are going to extend your product range by diving into the benefits of coaching worksheets and eBooks.
Coaching Worksheets and Ebooks for Online Coaching
We recommend a tiered approach to sell your one-size-fits-all online coaching program.
The eBook is the bottom tier, or the entry-level, to your brand – your message, for your prospective clients.
I am a huge advocate of entrepreneurs giving away good resources to their audience for a fair exchange — which means, you shouldn’t give away too much for free.
You need the capital to grow and sustain your online coaching business, remind yourself of this when you catch yourself discounting yourself and your work.
Offer free coaching worksheets
There are however some free resources you can offer that will feed the sales of your eBooks and online coaching programs — worksheets.
Free worksheets become a foundational part of gaining your clients’ trust by introducing them to your product and service range.
Now, when I say “free” you should absolutely be capturing names and emails in exchange for your worksheets.
Coaching worksheets as a first step
Think of the topic of your worksheets as a seed you plant, that will blossom into sales of one of your online coaching products or services. Your worksheet can be a tie-in to your one-size-fits-all program.
Build your coaching worksheets
Here are some things to help you brainstorm what to include when crafting your worksheet:
- Supply 5 – 10 questions
- Create a chart that can be filled in
- Keep your worksheet between 1-3 pages
Worksheets are a wonderful way to connect with your audience, and so are eBooks.
Don’t reinvent the wheel when you create your eBook
It’s time to take a look at ONE specific solution for the BIGGER problem you are solving for your client, perhaps something you are already providing to them in your one-size-fits-all online coaching program.
- How to meal plan (bigger problem: changing relationship with food)
- How to build your email list (bigger problem: having a successful business)
- How to reposition your resume (bigger problem: changing career paths)
Let your eBook be based on one solution, don’t give away too much, remember this is an entry point, your lowest tier.
Within the writing of your eBook, make sure to mention your other products and services. Not just that you provide other products and services, but give examples of how your other clients have found success. This is a testimonial of sorts, but it is explained through a story.
Coaching worksheets and eBooks to drive engagement
Another wonderful way to engage your eBook reader is to embed links that lead them directly to your sales page, testimonial page, or blog posts that are relevant.
An entry point product is usually reasonably priced, an amount that people don’t have to think twice about.
Most likely your eBook is not the length of a full published book (which is usually 40,000 words or more). This allows you to price your eBook between $0.99 and $5.
The low price point also allows you to include your eBook as a free gift during special promotions or holidays after it has been released 6 months or more.
Release your coaching eBook
Write a press release, share it with bloggers and digital magazines, and post it to your press room. Film a vlog that you can reuse on the sales page for your eBook. Use your eBook to create a contest, and collaborate with other small businesses. Places some paid ads for quick returns.
Your eBook is a wonderful way to extend your hand to new clients, or those that can’t afford you right now.
It is also a great marketing tool, that takes minimal effort on your part.
So, now, it’s your turn to start brainstorming what your eBooks will be about.
Grab a blank piece of paper, in the middle write down the bigger problem that your client is facing (changing relationship with food), then write three to five solutions that you can expand on in your next eBook!
Get to writing…YOU GOT THIS!