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You’re a busy blogger, looking for ways to save time and get something in return for your efforts. One of the best successful blog tips we have is to start selling on WordPress.

After all, building a successful blog that receives plenty of traffic and is full of interested, engaged visitors takes a lot of work. If you’ve put in the effort and followed successful blog tips from experts to build and maintain a thriving blog, the best way to save time is to make the most of your blog by monetizing it.

3 Successful Blog Tips: Turning Your WordPress Blog into an Online Store
Successful Blog Tips 1: Choose a Relevant Product
Successful Blog Tips 2: Integrate Your Online Store with Your Blog
Successful Blog Tips 3: For a Successful Blog and Store, Keep Doing What You Do Best

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Some blog owners rely on advertising revenue through platforms like Google AdSense to monetize their blog. But if your blog is able to make money selling other people’s products (which is what advertising essentially boils down to) wouldn’t your blog be able to make even higher profits selling your own unique products?

In this guide, we’ll look at how to best transition a successful blog into a successful online store. Once you’ve managed to build a thriving blog, here’s how to start selling on WordPress and turn that thriving blog into a money-making machine.

Successful Blog Tips 1: Choose a Relevant Product

Imagine that for the past year you’ve been running a health blog. You’re getting plenty of traffic and you’ve got an engaged audience that keeps coming back for more. You decide to monetize your successful health blog by selling…phone cases. It’s a product that is in no way related to the niche that you’ve established yourself as an expert and it’s one that your audience likely has little interest in. In short, chances are it’s going to flop.

When deciding what to sell on your blog, you’ve got to make sure it is as relevant as possible to your niche. Sometimes, this can take a little bit of brainstorming. Many blogs focus on topics and niches that don’t naturally lend themselves to a lot of products. While your health blog used in the above example could be used to launch a number of products ( for example, supplements or essential oils) you can see where a comedy blog or a political commentary blog might be a little bit harder to naturally associate with a relevant product.

In situations such as this, digital products like apps and ebooks are a popular choice. Whatever topics your blog covers, do a little brainstorming and come up with a product that is relevant to it. You’ll have a lot easier time making sales if you do.

Successful Blog Tips 2: Integrate Your Online Store with Your Blog

WordPress is a great platform for creating a blog, but it wasn’t exactly intended as an online store. With this being the case, selling on WordPress will require you to integrate your online store with your blog.

If you’ve turned successful blog tips into a popular blog, the last thing you want to do is completely overhaul a winning formula by redesigning your blog and turning it into an online store. Luckily you have a couple of great options for integrating your online store with your blog while keeping both fully optimized for their intended function.

Option 1: Embed your online store

The first option is to embed your online store into your WordPress site. To do this, you’ll need an ecommerce site that has a WordPress plugin, like Selz. Selz helps you seamlessly integrate into your WordPress site, and you can customize and embed your online store.

This is probably your best option when selling on WordPress. It allows your customers to have a seamless buying experience without having to make them leave your blog.

Read More: WordPress Ecommerce: Start Selling on WordPress in 9 Simple Steps
Option 2: Product Links Within Blog Posts

The second option is to link to products in your online store within your blog posts.

Doing this allows you to create blog posts that act as sales funnels, getting your audience interested in a product through compelling content before directing them to that product through a link embedded in the post. Remember that relevancy is still king. Even if a product is relevant to the overall niche of your blog, it needs to be relevant to the particular post, paragraph, and even sentence that you are placing the link in.

In linking to products within your blog and store, you’ll also want to avoid falling into the trap of creating blog posts that are nothing more than thinly veiled advertisements.

If you’ve been reading successful blog tips and putting them into action, chances are you’re providing useful, engaging content that people want to read. Don’t stop providing this type of content just because you have a product to link to. Instead, continue to craft engaging, useful blog posts and market your products through them either through subtle, relevant links placed throughout the post or a relevant call to action at the end.

Option 3: Place a Store Link in Your Navigation Menu

The final option for selling on WordPress is to add a link to your store within your blog’s navigation menu. Doing this will allow visitors to your blog to always be one click away from your store no matter which pages on your blog they are on.

Of course, no one says you have to choose just one of these options for integrating your blog with your online store, and a multi-layered approach is often best.

Inserting links to specific products within specific posts is a targeted approach that allows you to create posts geared towards selling certain products.
Adding a link to your store’s homepage at the top of your navigation menu ensures your visitors are always able to access your blog and store.
Successful Blog Tips 3: For a Successful Blog and Store, Keep Doing What You Do Best

Turning successful blog tips into a successful online store only happens if you ensure your blog and store continue to pull in visitors. It’s easy to get excited about the launch of your online store and start neglecting the tasks that made your blog a hit. Blog owners who do this risk losing the audience they need to make their store successful.

When it comes to selling on WordPress, once you have everything set up, you need to keep doing what you do best. Continue publishing great posts and drawing in visitors. Keep engaging with your audience, and doing everything you’ve been doing to make your blog and store successful. If you take the steps necessary to keep running a successful blog, using that blog to launch a successful online store will be well within your reach.

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About the author

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.

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