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In this article, we take a look at how to set up your Facebook page for business – to attract new customers and to build an audience.

Make sure that your Facebook page has an image that is congruent with your business, and create an image using the current guidelines.

Your page is the place where your business is represented on Facebook, and the news feed can be a competitive place.

Facebook estimates that around 1,500 stories could appear in a newsfeed of one person every day. Of those, the Facebook algorithm chooses 300 to appear, depending on which links people have reacted to.

Therefore, the key to getting your page seen in the newsfeeds of your potential clients and customers is to create content that gets comments, likes, and shares.

Handily, there are types of content typically get more traction than others, and we will break them down right here to get you started selling on Facebook with some valuable content that will get seen.

So, let’s dive into some of the key ways to add value, build community, and make selling on Facebook a steal.

Facebook Page for Business: 5 Ways to Add Value
Customer-based questions
Visual content
Videos
Live streams
Curated content

Now, let’s dive into each of these individually to see what they entail.

Facebook Page for Business: 5 Ways to Add Value
1. Customer-based questions

Find out what your customers want, and create some content that addressed their questions directly.

Some great places to find out what they want are resources like answerthepublic.com, Google Keyword Planner, social media, and – of course – your audience themselves!

As you start to build an audience, make sure you build in time to find out what they are stuck with and create or curate content that addressed those needs, making YOU the go-to person in their feed.

2. Visual Content

Visual content gets shared and seen much, much more than text-based content, because our brains process it much faster.

Make the most of memes, relevant gifs, quotes, and re-purposed content as images to get traction and attention with your audience.

3. Videos

Videos are big news on Facebook. Make the most of some of the customers based questions by recording some short videos to answer questions. Or, if you are camera-shy, get some type-based or explainer videos created quickly and easily on Fiverr. If you are speaking to the camera, make sure you have the captions to accompany your video (Rev.com provide a great service for this), to allow people to consume your video without the sound up, and to cater for the hearing impaired.

4. Live Streaming

If videos are big news, live streaming is even bigger. Facebook live taps into the live streaming trend by allowing you to use your network to get your video seen by as many people as possible, in real time and as a replay. Live streaming can act as a great way to run mini focus groups, behind the scenes interviews, or live training sessions in which your audience can participate. Belive.TV allows you to schedule live sessions ahead of time, to have side by side interviews, and to show comments on screen as you broadcast. Liveleap is also a great tool, and enables automatic sharing from your personal profile and specified groups to amplify your reach as you hit the green live button!

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Images via Facebook Newsroom
5. Curated Content

The great news is that the content you share doesn’t need to all be created by you! Far from it. Curated content is the key to sharing what your audience needs in one place. Share content created by others and add your own comments/take on things. You can find content to share from Pocket, Twitter, Feedly, Pinterest and of course Facebook itself.

Make sure to use the analytics tool on your page to check insights and tweak which posts are getting the most likes, shares, and views. Selling on Facebook starts by adding value to your audience, and your page is a crucial part of the plan.

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About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

4 comments

  1. Jenna Ginther

    I’ve just started livestreaming for my business on Facebook. It’s a little slow to get traction, but the people who are watching are loving it. Would recommend it for any online business. Great way to connect.

    1. Kristen DeCosta

      Yes, livestreaming is a great tool for online businesses! I’m so glad you are finding success with it, Jenna. Keep up the good work!

  2. Larry B.

    Thanks for adding in those examples of good Facebook posts. Really helped understand what I needed to do.

    1. Kristen DeCosta

      So glad this was helpful, Larry. Thanks for reading and commenting!

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