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In this article, the focus is all about Facebook online selling. Harnessing the viral nature of the infamous social network platform can be key to rocketing your business online, gaining new customers, and leveraging technology in your favor.

Facebook Online Selling: Why is this platform so powerful?

The statistics speak for themselves. An incredible 1.23 billion people logging onto Facebook are daily active users, and with 5 new profiles being created every second (yes, you read that right!), your potential market reach is growing exponentially day by day.

With an average time per Facebook visit of 20 minutes per user, your customers are ready and waiting for you to share your brand and build your business.

Facebook has been a critical factor for many entrepreneurs experiencing incredible success with their business by being able to tap into their marketplace with some key strategies and ideas that we will be looking at here in the series.

It’s important to note, however, that while selling on Facebook is your end goal (after all, it’s all about the profit and bottom line as a business owner!), much of your activity will be about adding value, building a community, and establishing your authority as a brand.

Selling on Facebook can be a really smart strategy in your business, and this series will give you the low-down on everything from Facebook groups to live streaming, paid traffic, and using your page to get more customers.

Image via Sprout Social

Whether you are selling digital downloads, handmade products, consulting services, audio, or anything else in your Selz store, Facebook is a great social platform to have a presence and to make the most of the blue behemoths user base.

An important element in setting up your business for selling on Facebook is to have a dedicated Business Page for your business.

This is different from your personal profile, and allows your business to access many of the features that make selling on Facebook so much easier (such as adverts, analytics and insights).

Facebook has a thorough guide on getting started with creating a page which covers the key elements as a walk through, and we will cover some more killer tips later in this series.

There is a lot of information online about selling on Facebook, and it’s easy to become overwhelmed.

The good news is, there are a plethora of tools, tips and tricks to help you with selling on Facebook, and this guide will show you some of the best current smart working tips and tech tools to get your business flying.

Part 2 will take a deep dive into making your page a social networking tribe building machine, so stay tuned and get geared up to master selling on Facebook.

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About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

8 comments

  1. Najma Abdi

    This is the most helpful article I’ve read about Facebook and business.

    Thank you very much!

    1. Kristen DeCosta

      Oh, Najma, thank you for your kind words! I am so happy this article was so helpful! There are some more of these Facebook articles coming, so stay tuned!

  2. Najma Abdi

    This is one of a kind article! It’s very helpful so thank you very much.

  3. Lola B. North

    Should I be focusing on Facebook more than Instagram? I’ve read a lot about Instagram and it seems Facebook might be dying for brands? Thanks for your help.

    1. Kristen DeCosta

      Hi Lola, that is a GREAT question. Which social media platform is the right choice for you? Unfortunately, there is no quick answer there. Facebook is definitely not dying. There are millions of people using the platform, so the reach potential is huge. Same goes for Instagram, though.

      Here’s what I would do. Set your brand up on Facebook and on Instagram. Focus on both of these platforms for a bit, and keep a weekly track of how many visitors you get to your site from each platform. After a few months, you will be able to see a clear winner of which platform drives more traffic.

      That being said, I would keep both platforms running, just use your data to choose which one you should dedicate more of your time to. Users may search for you on Facebook and Instagram to see what you’re all about before buying. So it’s good to be active on both. But the data should help you choose which one is the most lucrative for your business!

      Thanks for reaching out!

      1. Lola B. North

        Wow, thank you for the helpful tips, Kristen! I will definitely give this all a try and see how it goes.

  4. Carrie S.

    Can I sell directly from Facebook with Selz? I want to have an online shop right on my page. Help!

    1. Kristen DeCosta

      Hey Carrie! You can sell directly from Facebook using Selz. We have lots of sellers do this. Here is a helpful article to get you started! If you run into any problems, feel free to contact our support team at [email protected] or by live chat in the platform. They are available 24/7!

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