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Why sell on Facebook?

Selling on Facebook is important to you because it is such a big part of people’s online activity.

46% of all people online globally use social media to help make purchase decisions

Facebook is too big to ignore.

Facebook is the largest online social network and now as over 1,110,000,000 active monthly users.

Each month Facebook users spend more than 700 billion minutes on Facebook.

You can sell on Facebook using a Facebook Store or posts with links to your items. The benefit of a store is that it has greater longevity than a post, which means you are reaching more potential customers by showing your products 24/7.

If you haven’t tried selling on Facebook before or you may have a Facebook page and thought about adding a Facebook Store, then check out the following tips on how to sell on Facebook.

Notice that we talk about a Facebook Page and not a Facebook Profile. Facebook Pages are designed for businesses while a Facebook Profile is your personal profile you have to keep up to date with friends.

Benefits of selling on Facebook with a store

The 1st benefit of having a Facebook Store is that your followers can conveniently purchase off your Facebook page without leaving Facebook. Selling on Facebook with a Facebook Store is better than using Facebook to attract the prospective buyer’s attention and then directing them to your website to purchase. Transferring people away from Facebook will result in lower checkout conversions and less sales.

The 2nd benefit is that setting up the Facebook store is easy and takes just a few minutes. You can have a slick and professional looking store even if you’re not a programmer or designer.

The 3rd benefit of using a Facebook Store app like the free Facebook Store from Selz is the amount of time and effort you save as it doesn’t need to be updated and there is no importing of products or integration needed.

Inventory Management is a cinch as any sales are deducted from the quantity available automatically if selling physical products.

How to set up a Facebook Store

There are lots of Facebook Stores apps available with varying features, costs and ease of use.

A lot of the apps are designed to integrate with a website eCommerce solution, however every Selz user has the choice of using the free Facebook Store app available from Selz.

Setting up the Facebook Store using the Selz app can be done in just a few clicks and you don’t have to worry about securing any transaction data as Selz takes care of this for you. This can be a significant saving of time and money as a SSL certificates can be expensive (upwards of $70 or more per year) and difficult to set up.

If you’re installing the Selz Facebook Store app, you need to make sure that you are signed into Facebook using your personal profile. You will need to add your Facebook Store app to your Facebook Page, and then select from the drop down menu which page you would like to add your Facebook Store to. Here are more detailed instructions on setting up your Selz Facebook Store.

 

This what a Facebook Store looks like as a tab on your Page.

When you click on the Store you can see all the items you have for sale.

You now have a Facebook Store. It’s that easy.

The Selz Facebook App means any changes made in Selz is instantly shown in your Facebook Store. Add an item to sell or edit an item in Selz and it instantly shows in your Facebook Store.

How to sell on Facebook using posts

You can also sell on Facebook using posts which include a link to buying the item.

This way you make it easy for customers to buy the product as they only have to click on the link in the post.

 

This is an example of how the former Disney Imagineer, McNair Wilson sells his book via Facebook wall.

You can now also include Facebook Hastags in your posts. Facebook rolled out Facebook hashtags as a way to compete with Twitter, Google Plus, and LinkedIn. While still early days, they are still an effective way to track conversations on Facebook.

Promoting your Facebook Store

Facebook is a great way for you to engage with your customers, and selling on Facebook is not just you talking about your products. You want them to be interested in your business.

Did you know that posting content on your Facebook timeline increases the visits to your page by more than 10 times?

Getting people to like your Facebook Page involves promoting it on your own website or blog, liking and posting on other Facebook pages, joining Facebook Groups or paying for Facebook advertising.

Here are some ideas for different types of Facebook Post you could do to engage with your fans.

Attention spans on Facebook are short, so try to post content that is amusing and entertains.

  • Tell them stories about how you find or create your products
  • Use great photographs – this photo of a birthday cake Francesca the owner of North Star Cakes made for her daughter in the shape of a Burmese Python was so striking it was shared over 4,500 times and received over 2,900 Likes and more than 880 comments.
  • Ask them questions, either open ended like how they use your product, or questions like do you plan to go away for Xmas or Stay at Home FOR Xmas. Light hearted questions get greater responses.
  • Provide tips and ask for ideas and feedback
  • Have posts with competitions/ riddles or jokes.
  • You can use quotes, funny or motivational quotes.
  • You can publicize new items or sales you might have. People like to feel special so exclusive offers work well.
  • Encourage customers to leave a post based on their experience of buying from you. If it’s positive, thank them. If there was an issue, you can address it and offer a solution. Positively dealing with any issues reassures existing customers and makes prospective customers feel better about buying from you.

Have you started selling on Facebook yet?

Featured Image Credit: Spencer E Holtaway

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About the author

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.