Using paid ads is a technique that can drive a lot of seriously targeted traffic to your products, for a relatively low spend. Facebook, in particular, offers a lot of scope for success with paid advertising, especially for small businesses.
There are various types of Facebook ads that you can play around with:
- Brand awareness ads
- Traffic generating ads
- Video ads
- Boosted posts
- Carousel ads
- Video ads
- Opt-in ads
Your choice of ad will depend entirely on where you are in your launch process, and also what type of product you’re selling on Facebook.
For example, if you sell physical products, carousel ads could have a really big impact for you. These ads give you the opportunity to upload multiple images of different products, with a “buy now” button beneath each one. Or if you’re looking to promote your online shop in general, without a focus on specific products, a traffic generating ad might be all you need.
Setup your ads and start selling on Facebook
Facebook offers a really comprehensive step-by-step guide for setting up your different ads, so I encourage you to give that a read before you start playing around with your ads.
I’d also advise you to experiment with your ads, especially at the start. Set a budget for your ads before you test out different images, and different headlines, and different audiences, then take a look at your insights. You’ll see which combinations have had the greatest impact for the lowest spend. Once you have that data you can replicate the process.
If you’re ready to unleash your potential for selling on Facebook, I’d suggest bookmarking this series and revisiting each post. Depending on your aims, your audience and your products, you’ll see different results with the different techniques.
But one thing’s for sure – you will start making those sales.