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We recently caught up with one of our newest entrepreneurs, Rubén Jiménez, who is a photographer, videographer, and digital entrepreneur from RunbenGuo and El Sendero de Rubén.

In this success story, Rubén shares:

How he got started with selling online
What he thinks the biggest barriers in our lives are (and how to overcome them)
What his morning ritual looks like and how he sets himself up for success daily

This an inspiring interview and we hope you glean a little happiness and positivity from Rubén as we have.

First, let’s get to know each other a little bit! We’d love to hear more about you, so tell us a little bit about who you are, what you do and how you got started, and also where you’re based.

I am Rubén Jiménez, photographer and videographer based in Madrid, Spain. Since I got my first compact film camera around 20 years ago, I have always been trying to capture the world, nature in particular, through my own eyes. One of the few things that I never get tired of is taking my camera and going out to shoot in nature. It just makes me feel great.

Editor’s note: Click the image below to see a sample of Rubén’s work:

What are some of the ways you make a living doing what you love online and what drew you to selling online?

I have worked for companies as a freelancer, but for the last year I have dedicated most of my time to my YouTube channel, RunbenGuo, where I upload tutorials about video and photography every week. That’s why I came up with the idea of creating some in depth courses so that I could make my channel grow and turn it into something bigger and more serious.

For people new to creative entrepreneurship, what are some words of advice for when you’re just starting out?

I just created another YouTube channel called El Sendero de Rubén (Ruben’s path) and it’s all about finding your own path in life. I think all the answers are within yourself. Each one of us has a path, you have to listen to yourself to find the answers. And once you learn how to do this, then you find out what you really love in life, how to do it, you find your own style, and the way of spreading it into the world.

What are some of your favorite tools for staying productive and organized? Do you have a team or do you do everything yourself?

Right now I do everything myself. I think you have to master on specific discipline, but it is also necessary to know a little bit of everything so that you can always find the right perspective.

Tell us what’s been one of your greatest challenges in getting started online – and how you overcame it.

I think one of the biggest barriers in our lives is… us. Usually, all the things that we want to do in life, that we want to learn, to achieve, to reach… are just there. Other people have got them. So, the biggest barrier that I have encountered when facing a new project, has always been myself. My fears, my doubts that I wasn’t going to be able to do it. Or fear of failure. And this is all inside our heads. Once you erase the “NO” from your mind, and start saying “YES”, “WHY NOT?”, “SO WHAT IF IT DOESN’T WORK?”, literally everything changes.

[Tweet “Once you erase the “NO” from your mind, and start saying “YES”, literally everything changes.”]

What does a typical morning look like for you and how does it impact your success as an entrepreneur? Are there any specific things you do to start your day off right?

My usual day starts like this: I wake up pretty easily, happy of having another day ahead of me. So I spend some minutes before getting up thinking about how lucky I am of being here. I drink a glass of water with lemon juice to activate my body, and I do some stretches and special exercises to prepare myself mentally and physically for the day. The way you start your day off determines the rest of the day. Don’t jump right to the computer or phone. And don’t watch TV, this is my advice :D

What does a typical day look like for you?

In the mornings, I do what I said above. Then I jump to my computer and start editing my videos or my pictures. Usually tutorials or Ruben’s Path videos, which motivate me a lot. Then, after lunch, I spend some time meditating (just being present, actually). It is very important to stop for a while everyday to regain perspective, to appreciate life, to be happy, and to evaluate if everything is OK or if we need something else to balance our day.

[Tweet “It is very important to stop for a while everyday to regain perspective.”]

Then I continue working, until I take a break to train (karate, cardio, cylcing, weights…) and some other days a week I do other activities like yoga, ballroom dancing… Also during the day I take some 5-10 minute breaks. This is very important. And in those breaks I watch a video (about photography, philosophy, documentaries, comedy) or read something.

I also try to walk at least for 4 hours a week in nature. This is one of the things that balances me the most.

So, to sum up, I spend most of my time working on my personal projects, and then reconnecting with life by meditating, reading, thinking, training or hanging out with good people.

What does success look like for you?

Success for me is finding your own way. Basically. And that can take as many shapes as there are people in the world. For me, it is making a living with my passions, helping others to find their way in life, and enjoying the time that we have in this world.

[Tweet “Success for me is finding your own way.”]

What’s next?

I am working on a new course about landscape photography. But it is going to be really in depth. I’m not just going to cover the technical aspects, but the ideas and concepts behind a good landscape picture. And the concepts that I have in my mind when I compose a photo, when I choose a place, a specific moment etc. That is, more about the artistic part of taking a great landscape picture, and not what f stop I use.

Any last words for our readers that you’d like to impart?

Don’t forget to enjoy whatever moment you are in. This is what I tell myself everyday. Try not to live in the future, with the mind, always wanting the next moment to come. Drop the mind, stay present in your body, be conscious of how lucky we are. And from there amazing things can happen.

[Tweet “Try not to live in the future, with the mind, always wanting the next moment to come.”]

Where can we find out more about you online?




Ruben’s path:


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About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.


  1. Pablo

    It is very good to know, to verify, that despite the brain drain out of Spain, fortunately, we retain some here yet.

    1. Kristen

      Glad you enjoyed the interview, Pablo! Rubén is quite inspiring :)

      1. Pablo

        you´re quite rigth Kristen
        i´ts our duty to recognize it.
        thank you ¡¡

      2. Kristen

        Yes indeed! Thanks so much for your comments, Pablo :) Hope you’re having a great day!

    2. Hawk

      An integlilent point of view, well expressed! Thanks!

Comments are closed.