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Today, we caught up with makeup artist Mia Connor. Mia’s received Australia’s Makeup Artist of the Year in 2015 and is usually found teaching her Makeup Masterclass all over the country. 

When she realized that not everyone can attend her in-person masterclasses, she decided to create an online version of her Makeup Masterclass using Selz, making it easier than ever to reach people she couldn’t before.

In the seller spotlight, Mia shares with us:

  • How she got started in the makeup industry
  • Why she decided to create an online version of her Makeup Masterclass
  • What her typical day looks like (hint: there isn’t one)

Mia is a total powerhouse and we’re super pumped to showcase her story.

First, let’s get to know each other a little bit! We’d love to hear more about you, so tell us a little bit about who you are, what you do and how you got started, and also where you’re based.

My name is Mia Connor and I am a Makeup Artist living on the Gold Coast, Australia!

I started in the industry by doing my first makeup course in 2003 merely to learn how to do my own makeup.  I was always quite artistic in my early years and wanted to be an artist when I grew up – I guess I am, but just of the face variety!

An average week for me will see me flying all over Australia to run my Makeup Masterclasses for professional makeup artists.  You’ll also catch me on location a lot, doing fashion photoshoots, working with the odd celeb, or just at my salon, The Makeup Bar, looking after my local clientele.

Image of Lola Berry and Sophie Monk on Instagram in addition to targeted advertising
Mia recently worked with Australian nutritionist, Lola Berry, and model, Sophie Monk.

What are some of the ways you make a living doing what you love online and what drew you to selling online?

I currently run Makeup Masterclasses all over Australia for professional makeup artists. I realized that even though I traveled a lot to artists, that not all of them could physically attend my classes due to a number of reasons such as them living in rural areas, not having the finances or just not being able to attend if they had children they couldn’t leave etc.  

So I decided to take my classes online so that everybody could attend – and not just limited to makeup artists, but to people who had an avid interest in makeup, therefore I broadened my audience.

Mia Connor Online Makeup Masterclass - use selz for selling video courses

For people new to creative entrepreneurship, what are some words of advice for when you’re just starting out?

Education is key – nothing stays the same.  Stay on top of your game by re-educating yourself always! Marketing is vital – you can have all the skills in the world but if you don’t know how to market yourself properly you will only go so far.

What are some of your favorite tools for staying productive and organized? Do you have a team or do you do everything yourself?

I’m a very solo operator, so I do everything I can myself. My iPhone is attached to me permanently; between that and my laptop, I spend a lot of time on both of them despite being a makeup artist! I am old school, I use a paper diary – I like to make to-do lists to stay organized and get things done!

What does a typical morning look like for you and how does it impact your success as an entrepreneur? Are there any specific things you do to start your day off right?

Depending on my schedule, I like to start my morning with exercise – a beach walk followed by pilates or yoga class then breakfast and coffee with a friend.  It’s a great way to start the day, gets the endorphins pumping and you make the most of the time you have by getting up early.  

Other days, you will find me on location if I have an early call time for a photoshoot, or on my way to catch a flight to teach my next Masterclass.

It’s definitely important to have a good balance between lifestyle and career.  I always make sure I have downtime which keeps me focused and ensures I don’t burn out.  All work and no play…

Tell us what’s been one of your greatest challenges in getting started online – and how you overcame it.

Probably the idea of talking to a camera was something that I was nervous about, hoping that my delivery was how I wanted it to be. I was creating something that people could watch over and over, therefore, it had to be right.  

After filming started I realized that I was worried about nothing.  It was easy – if you made a mistake you just reshot it again and again until it was perfect!

What does a typical day look like for you?

I don’t really have a typical day – my weeks are always different.

You may find me one day on a beach doing a photo shoot, in my salon the next doing event makeup, on a stage doing a tradeshow appearance, on a plane off to run my next Masterclass, or in the studio filming my next online Masterclass!

What does success look like for you?

Success for me is turning a passion into a career. Dictating my own hours doing something that I love whilst being able to set aside “me time”.

What’s next?

I will continue to film new online Masterclasses with a long term goal to tap into more of an international market.

Any last words for our readers that you’d like to impart?

Selz has been the easiest and most cost-effective tool to get my online Masterclasses off the ground – I highly recommend them!

About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.


  1. Anne

    Great story, my question is: how did she go to craft her Masterclasses and market them? DIY ? With what tools? With professionals? Any recommendation for the “how-to” side of online classes?

  2. Stacey Smith

    Congratulations on your success! Love the inspiration.
    Thank you for sharing!

  3. Anne

    Your photos are professional. Do you hire a photographer to shoot photos for your site?

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