Do we have an awesome Seller Spotlight for you this week! Meet Vasavi Kumar, often described as “your kick-in-the-pants guide en route to your desired destination.”
An entrepreneur at heart, Vasavi holds dual Master’s degrees in Special Education from Hofstra University and Social Work from Columbia University. She’s co-author of the bestselling book Succeeding in Spite of Everything, has been featured in The Wall Street Journal, and was a regular on NBC as the “Keepin’ It Real Guru” on Kansas City Live, as well as a featured Life Coach on VH1s Basketball Wives where she coached one of the main stars of the show.
In 2013, after setting her “nourish the minds of the people” goal in place, Vasavi set up to complete her purpose’s equation to “nourish the mouths of the people” Vasavi pursued her dream of becoming a vegetarian chef at The Natural Epicurean Academy of Culinary Arts in Austin, TX. She has committed to dedicating her life to show people how to nourish themselves by being conscious about what they eat, how they think, and what they do to server bigger in the world.
Here Vasavi chats about her products, how she’s grown her business, and what’s in store for the future.
Who are you and what do you do?
I am Vasavi Kumar. Self-discovery junkie, lover of all things non-conformist, vegetarian foodie, and mental health strategist who is obsessed with helping you achieve the FREEDOM in all that is you.
Tell us about your journey and how you got started.
I grew up in a traditional Hindu household in Long Island, New York. The beautiful thing about Hinduism is that it’s not so much a religion as it is a way of life. I was raised to value education, both formal and self-education. My parents treated my sister and me to all the cultural and spiritual practices that have also added to my own personal flavor in life and business.
Vegetarianism, daily prayer, and having respect for both Knowledge (represented by the Goddess Saraswati) and Money (represented by the Goddess Lakshmi) were and are still ingrained in my everyday life.
From the age of two, I traveled to India every summer with my older sister Pallavi and her mother Geetha. There, I witnessed extreme starvation and poverty – and those extreme images forever changed how I saw the world. It became crystal clear that my reason for being was to feed people, both their mouths and their minds.
With that burning desire and vision for those I sought to serve. I have taken many paths to fulfill my purpose. Leveraging my action-based philosophy and passion to make my dreams realized, I have become a sought-after contributor on multiple media platforms. As a result, I have been able to spread my message of being relentless in pursuit of your dreams and most currently, demystifying the plant-based lifestyle over at www.vasavikumar.com
Where does your inspiration for your content and products come from? Any particular favorite places online that you can share with us?
I get all my inspiration by daydreaming about what people need and how I can best use my gifts and experience to help others. I have also been very fortunate to have traveled all the over world and meeting many different kinds of people. One thing is for sure: we may all look different but at the core we all just want to help other people.
How have you built up your fan base and online presence? What tools do you use?
For my back end email marketing I use Infusionsoft. I have a fabulous team of three that have been with me for almost two years now. They consist of my graphic designer, my marketing and copywriter maven, and my Infusionsoft genius.
I have built up my fan base by consistent and genuine engagement. It has taken three years and we’re still going strong. The key is genuine and consistent.
Are there any particular challenges that you’ve faced along the way that you could share with us?
Absolutely. I have struggled with wanting to help but feeling bad about charging for my services. Being of contribution to the world is my number #1 value and I had to work through many of my own limiting beliefs about being of service AND getting paid. What I now know is that money doesn’t define my worth. It’s pretty clear cut for me. I provide a service and there is a price for it. Just like you would pay for anything that you value.
Have you had any stand out moments?
Totally. Being featured as a life coach on VH1’s Basketball Wives. I coached one of the main stars on her anger management issues. I was also recently on Food Network’s Food Truck Face Off competition show where I made it to the finals and was competing for my very own food truck.
What does a typical day look like for you?
I wake up. Say Thank you. Brush my teeth. Use my tongue scraper. Drink warm water. Use the bathroom. Go for a walk, or go to a yoga or spin class. Come back. Give myself a warm oil massage. Hop in the shower. And then get to work. I abide by the ancient Ayurvedic practices as prescribed by our ancestors 5,000 years ago. It has worked wonders for my mental and emotional well-being.
What would you say to others who are thinking about taking a similar path?
Two words. Relentless Pursuit. That is all it takes. Get clear on YOUR values and live accordingly.
What’s next for you?
What’s next for me is creating an intimate way for people to have access to me. I’m putting together a concierge service model in my business so as to have more intimate and meaningful connections. Also, expanding on the book that I just wrote, The Way of Ayurveda: Stop Dieting, Start Living.
Where can we find you?
Over at www.vasavikumar.com