In the fifth part of our “How To Sell On YouTube” we will show you the ropes on how to go viral.
Want to know how to go viral? Let’s take a look: Remember when Kim Kardashian “broke the internet?” Of course you do. Her naked bod on the cover of Paper Magazine was EVERYWHERE. You didn’t have to be a fan of the star to come across the images. There were memes, there were tweets, there were copycats.
But what does this have to do with the success of your YouTube channel, you might ask? Well…everything. Kim Kardashian is a master of knowing how to go viral, and you can be too. We’re unlocking some helpful tips that can seriously increase your chances of breaking the internet yourself (without stripping down…you’re welcome).
How To Sell On YouTube: Make It Actionable
What’s the point of the video you’re making? This should be a question you ask yourself every time you come up with an idea. There should be something users are taking away from everything you post. If you can’t come up with a good reason, your viewers definitely won’t be able to either.
With a clear point in place, you know automatically that your video is useful, and useful content gets shared out the wazoo! This has been a fact way before the internet was even a thing. Think about that killer apple pie recipe that’s been passed down through the family for decades…#useful and #actionable.
Make sure that everything from the video title to the description reflects the action item. For example, “10 Ways To Lose 10 Pounds.” People respond well to addressing the issue (in this case, weight loss) head on and numbered action items that they can literally make a list with and check off as they go.
How To Sell On YouTube: Make It Emotional
Two words. Sarah. Mclachlan. The singer’s song “Angel” frequently causes people innocently watching T.V. to change the channel because all of a sudden they’re aggressively crying at sad puppies. You know what we’re talking about! People who aren’t crying though? The ASCPA. They’ve banked more than 30 million dollars thanks to their gut-wrenching ads.
With that said, maybe don’t make the SOLE point of your video bringing people to their knees…but know that it helps. Tugging on the heart-strings can be a very effective marketing tool. When your subscribers are emotionally invested, they’re more likely to share with their social networks. The more they share, the more their friends share, and then BOOM. All of a sudden…you’ve gone viral.
Make It Shareable
While the other tips so far will definitely get your video shared, this is a tactic that rests on building sharing directly into your video itself. It’s a way to be very literal to the Universe about your goal of VIRALITY.
Think of an incentive that would speak to your subscribers. If they invite a friend to like your channel or to purchase something from your website…what’s in it for them? Dropbox was able to grow extremely quickly when they incentivised their users with 16 GB of free storage for every friend they could get to sign up.
So decide which route to take and build it directly into your next video. Start and end the video with the action item at hand (sharing with friends) and see where it takes you. For this tip…if you want to go viral, simply ask and you shall receive, my friend.
How To Sell On YouTube: Make It INSANE
Remember our little Kim K study from the beginning? We’ve circled back around. Kim, and all the Kardashians, really, are the KWEENS of going viral for just doing insane sh#%.
BuzzFeed is really good at this in their hundreds of daily posts as well. They’re constantly sharing hacks, videos, or memes that you’ve never seen before that are simply so ridiculous you can’t keep them to yourself. To keep with the “break the internet” theme here, BuzzFeed’s “Try Guys” even tried to recreate the famous shot. That post alone now has just shy of four million views.
And who could forget The Dress. Is it black and blue? Or white and gold? I was working in the BuzzFeed office the day that story broke the internet and oh, what a time to be alive. People in offices around the world were surely turning to each other asking the same question: “What color do you see?”
The Dress is an extreme example of all of these tips combined. Let’s take a look…
- The Action: Deciding if you’re team #blackandblue or #whiteandgold.
- The Emotion: Being seriously invested in the fact that you indeed aren’t color blind, and that apparently your co-worker who sees something different, is.
- The Share: Again, proclaiming what you see and asking your friends if they agree or disagree.
- The INSANITY: WAIT. WHY DO WE ALL SEE DIFFERENT THINGS? HOW DOES THIS WORK? ……..AM I BEING PUNKED?
And voila! You now have all the ingredients you need to make your next YouTube video a raging, viral success. Of course, this doesn’t always happen overnight…but if you use these tips and your timing is just right, you might get lucky and become an instant success. There’s only two posts left in this series now, so hang tight! You’re this close to becoming a master to sell on YouTube.