Welcome to part 4 of our series on how to sell online without losing your soul. In this installment we’ll be looking at different methods to streamline your online selling – from idea generation to the “ding” of the Buy Now button.
Let’s dive straight in.
How to Sell Online: The Best Hacks
I have a whole host of research hacks to help me figure out what my customers are looking for, and what my competition are already offering. Here are a few to get you started:
- Use a Twitter dashboard like Hootsuite to monitor key terms in real time. For example, I might want to see who’s searching for (or selling) creative thinking lessons.
- Set up Google Alerts for your key topics, again, so you can monitor what’s already out there.
- Outsource research on Fancy Hands.
Before you get lost in creating your digital products, whether they’re courses, e-books or live trainings, take a look at the content you already have to hand. I am a big fan of making everything you create go further using the art of repurposing.
Ideas for repurposing content to sell online:
- Transform a blog series into a big juicy ebook in under a week.
- Turn the topic of an archived article into a new-and-improved live training session.
- Collect all your old webinars and live streams, and add them as content on your membership site.
One of my favourite tips for creating training materials on the go is to record yourself brain-dumping all your lessons and ideas, using an app on your smartphone. You can then get these audio files transcribed, and take a few moments to edit, and you’re largely done. This is a great way to quickly come up with content to sell online.
I’d also recommend creating templates wherever possible. This makes creating digital products to sell online much easier. Use a free tool like Canva to design pretty workbooks, promotional graphics, training presentations and more. Then in a matter of minutes, you can paste content from your transcription into a gorgeous, on-brand design. You could even take this a step further and ask a virtual assistant to do this part.
One of the most effective ways to save yourself time, energy, and stress when selling online is to automate the delivery process. Most email marketing systems give you the option to customise your “thank you” email post-purchase. Use that space to give your customers direct access to the materials they’ve just purchased, so that you don’t have to go in and do this manually.
With regards to promoting your products for sale, without the sleaze, I’d recommend hitting social media hard. Use a scheduling system such as Buffer to stagger your messages, and stop it feeling too “salesy”. I’d also suggest creating a “hit list” of promo days in the Facebook groups your ideal clients haunt, so you can dip in at the right times, without drowning in your newsfeed.
User-generated content is an incredibly impactful way to promote your products you will sell online, with minimal effort from yourself. Invite existing happy customers to share posts, social updates, and photos of your products in use, or the results they’ve seen from working with you. You can then use this fodder in your own blog posts, social updates, and newsletter.
Implement each of these hacks and you’ll realise just how smart you can be when you go to sell online, and that this doesn’t mean you have to lose the personal touch your customers have come to expect.