Welcome to part 3 of our series on how to sell online without losing your soul. In this installment we’ll be looking at way to help you stand out from all the other sellers out there, and shape your brand into something much more recognizable, and much more magnetic.
The single most effective way to successfully sell online, is to make sure your brand stands out in a creative way. That’s all there is to it.
But often, business owners struggle with this. It’s the age-old tale of imposter syndrome. We feel like we’re not qualified enough, special enough, creative enough to do a certain thing, in a certain way. I want to help you reframe that way of thinking.
How to Sell Online: Time to Stand Out
The first step to building a stand-out brand is to look at your personal power paradigm. That’s the collection of all the things that make you “you”. Your experience, your skills and qualifications, your style, your personal tastes… all of these can be infused into your brand, making it more compelling, and more relatable for your target clientele.
I also want to encourage you to think more creatively about your business – both with regards to how it works internally, and how you present it to the world.
Creative thinking is a set of methodologies and tools to enable and uncover new perspectives, ideas, and approaches. It’s not about being an artist, or a designer, as many seem to assume when you start talking about this topic. It’s about using different techniques to stand apart from the competition, find your own signature style, and discover solutions to the problems in your small business. If you’re going to sell online.
I talk about different strategies for creative thinking and business innovation over on my podcast, Blow up the Blueprint, but I wanted to provide you with two tips to get you started:
Fill your creative well by making different choices.
Challenge yourself to do something different every day – it doesn’t matter how small. It could mean listening to a new podcast (hint, hint!), working from a different coffee shop, or trying out a new recipe for dinner.
Use the things you love as inspiration.
Take a moment to think about a book, film, or documentary you loved recently. Make a note of everything that springs to mind as you think about it. This could be anything from the soundtrack and visual imagery, to comments on character relationships, and mood or emotions it inspired in you.
Review your notes for common themes or ideas, and think about how you can apply this to your business as you start to sell online.
Once you start seeing your business in a new light, you can create something truly unique – whether that’s the way you work or the products you sell. This point of difference is what will really help your brand stand out from everyone else in your field.
In the next part of our series on how to sell online, we’ll be looking at how to work smarter and streamline the selling process without losing your personal touch.