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Welcome to the final part of our series on how to sell online without losing your soul. In this installment we’re going to take a look at what it really means to be original, and YOU can bring that creative approach into your brand.

How to Sell Online: Becoming a True Original

Being a true original means relying on what you think. We’ve already touched on the power of your personal paradigm – the experience, expertise and quirks of personality that set you apart… now it’s time to look at your thoughts and ideas.

I’m going to hit with a truly shocking concept here (one that’s so often overlooked) – everything is a remix. Every innovation, every creative idea… they’re all built on something that came before.

Designers, writers, artists, inventors… they don’t create in a vortex of originality. Every piece of work is influenced by something else, something external. We’re all on the constant conveyor belt of borrowing from the past, creating for the future, and commenting on the present.

Authors, artists and influencers (well, those with integrity and substance), reference those whose thoughts they build on, whose shoulders they stand on and whose work they champion with their own take, along with the personal narrative that brings their own, unique perspective.

Is Danielle LaPorte the first to talk about setting inspiring goals? Nope. But she does it in her own gorgeous way.

Is Pat Flynn the first podcaster known to man? Hell no, but his still rocks!

Did the almighty Denise Duffield Thomas invent money mastery? Of course note, but her signature spin is pure brilliance.

Everyone starts somewhere. Everyone grows, everyone learns, improves, adapts. And so will you.

The Challenge

So here’s what I want you to do today. Pick an industry that has nothing to do with yours. It could be anything from stand up comedy, to floristry or bakery, to fashion design.

Next, think about the trends, or ideas, or approaches that you see recurring within that industry. For example, if you’re looking at fashion design, you might note down the concept of seasonal collections, or fashion shows, or product placement.

Now, hit that remix button. How can you weave those tactics into your own business?

This is not about branching out into another field, and selling something entirely different. This is about building on an idea that you KNOW works, but with your own unique twist.

Think about your web copy, or your product photography, or even your packaging. How can you take elements from other creative industries, and use them to elevate your own and sell online?

Throughout this How to Sell Online series, we’ve been exploring how you can build your business by selling online, without the sleaze that always seems to come with sales.

We’ve looked at the benefits of online selling, and the products you should (or could) be creating. We’ve looked at how to build a stand out brand, and approach your products (and wider business) with creative thinking and innovation.

All that’s left is for you to step forward and take action. I can’t wait to see your results.

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About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.


  1. Timothy Smith

    Great post, Jo. The challenge is a great exercise for me.

    1. Kristen DeCosta

      Thanks for reading and commenting, Timothy! Jo does present a great challenge for all entrepreneurs. I hope it helps you really create your own style.

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