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Welcome to the full guide on How to Sell Cosmetics Online. This selection of articles will cover how to leverage the virtual world to market and sell your products and services.

Chapter 1: Cross Marketing Collaborations
You have a great advantage as a beauty or cosmetic business.

When you sell cosmetics online, the products you offer are, for most people, an everyday part of life. This means you have to do less convincing that your product is a NEED versus a luxury.

Beauty and cosmetic products serve every day actions like washing your face, shaving your legs, and putting on your makeup. But, the majority of beauty and cosmetic sales are motivated by the emotional needs of your customers.

We have a common bond as humans. We all want to feel desired, cherished, and valued.

Some buy expensive things to get to this goal. Others go to the gym regularly to attract this into their life. Then there is the group of women AND men who buy beauty and cosmetic products to attain this feeling.

How to Sell Cosmetics Online: The Emotions

If you’re thinking about starting to sell cosmetics online think about this. Nearly all cosmetic and beauty purchases are driven by emotions, and the $250 billion industry is an instant answer to …

… Feeling cared for.
… Feeling desireable.
… Creating rituals that make you feel special.
… Transforming your look to reflect who you want to be.

This first chapter in the Sell Cosmetics Online guide is dedicated to just this:

Understanding the emotional needs of your potential clients to guide your research and approach for a cross marketing collaboration.

The selling of cosmetics online generates billions of dollars every year worldwide, and starting a business selling cosmetics is pretty straightforward — which makes the market quite saturated.

When it comes to your Marketing Plan, collaborating with those beyond your industry, can be a seamless and powerful move.

Let’s take the four needs the beauty and cosmetics industry is fulfilling for folks:

    • Feeling cared for.
  • Feeling desireable.
    Creating rituals that make you feel special.
  • Transforming your look to reflect who you want to be.

Out there in the small business circles, local or virtual, I guarantee you there are entrepreneurs whose body of work is dedicated to one of the above.

So, if you’re going to sell cosmetics online, how do you go about finding a collaboration that will be beneficial?

We start, with the person whose money you are trying to attract – your customer.

  • Who is she/he?
  • What blogs does she visit?
  • Which Instagramers does she follow?
  • Who are the authors, life coaches, or fitness models that motivate her?
  • How does she connect with your brand?
  • Through your Facebook, Instagram, Twitter, newsletter, or website?

This last question should be your starting point.

Get on one of your social media channels, then browse through your current followers. Click through a few profiles, get a sense of their personality, and then, go see who else they are following.

Now, this can be a little tedious, maybe even boring, but if you are selling cosmetics online, this is the secret to getting in front of your audience, organically.

As you meander through the list of who your customer follows, I want you to keep in mind the four emotional needs we mentioned above, and keep an eye out for…

… A therapist like Christine Gutierrez, that can contribute to a campaign around: feeling cared for.

sell cosmetics online
… An Intimacy Coach like Irene Fehr, that can contribute to a campaign around: feeling desireable.

sell cosmetics online
… A Yoga Instructor like Mitzi Henderson, that can contribute to a campaign around: Creating rituals that make you feel special.

sell cosmetics online
… A Fitness Coach like Sarah Prudhomme, that can contribute to a campaign around: Transforming your look to reflect who you want to be.

sell cosmetics online
The ultimate situation would be to find an expert in one of these needs, that is ALREADY followed by your customer.

You will naturally get in front of a new audience through this collaboration, so don’t worry that your customer is already following both of you. A little marketing secret, when your customer sees your product/services from another source, it will actually increase the chances of them buying from your brand!

If your current customer or follower does not lead you to beneficial influencers, don’t get frustrated, start thinking #hashtags.

If you’re going to sell cosmetics online, you always need to get back to those four emotional needs of your customer. Begin to search #hashtags that align with the need. Let’s take transforming your look to reflect who you want to be, here are some #hashtags to search:


These #hashtags will lead you to both customers, and influencers. Follow your potential customers, get in front of their face, don’t wait for them to find you. Then, begin a spreadsheet to keep track of possible influencers that you can approach.

What to do with this list is what we will focus on in the next chapter in this guide.

Chapter 2: Your Cross-Marketing Approach
In the last chapter in this guide we identified the four emotional needs that motivate the purchase of beauty and cosmetics products and services to help you better understand how to sell cosmetics online. They were:

… Feeling cared for.
… Feeling desirable.
… Creating rituals that make you feel special.
… Transforming your look to reflect who you want to be.

These four needs became the starting point for researching cross-marketing opportunities with influencers beyond your industry. Especially those that serve the same emotional need that drives your prospective customer to spend money.

If you’re wondering if speaking to the emotional needs of your customer is a viable marketing strategy, I share this quote with you from Rosaliz Jimenez, a magazine editor and branding consultant, who has worked at People StyleWatch, Redbook, and Self , she shares:

“NEVER underestimate the power of a bright crimson lipstick or shimmery shadow. As a magazine editor, I’ve seen the market research to support the fact that women LOVE and invest in makeup because it makes them FEEL good. Even during the recession, cosmetic sales were steady, and there was even a soar in lipstick and nail polish! The reality is that makeup is a powerful and transformative tool that can affect how we feel about ourselves and how others see us.”

Now that you have used your customers’ emotional needs to guide your research of influencers, let’s discuss how to approach them tactfully to sell cosmetics online and fulfill your business goals.

sell cosmetics online

How to Sell Cosmetics Online: Approaching Influencers

The end goal is to feed your profits, we are going to focus on the three funnels that get you there:

  1. Exposure
  2. Email List
  3. Sales

If you are going to sell cosmetics online, you should include a strategy that touches on all three aspects listed above in every single cross-marketing collaboration.

Let’s say you are an organic skin care company, with a goal to begin distributing to booming guest houses in the Caribbean.

For this example, I am going to focus on your customer’s emotional need to feel cared for.

You’ve meandered through social media to see who your customers are following. You’ve searched hashtags that are centered around feeling cared for, like: #selfcare and #selflove.

You’re likely to have come across a business like Christine Gutierrez, a Self-Love Coach who is beautiful, appreciates organic living, AND is hosting a retreat at the booming Dreamcatcher Guest House in Puerto Rico.

sell cosmetics online
You have hit the jackpot here! The ideas for collaboration are endless!

Get clear, this strategy is not:
“Hey, I’ve got an amazing product, will you try it, and post a picture on Insta?”

Yes, that is a great foundation, but not a way to create real leverage, and an influential marketing collaboration. Go back to the three funnels to profits we discussed: exposure, email list, and sales.

This is the fun part! Let your imagination go wild!

To fulfill the goal of exposure – to pump up your audience numbers – create a month-long campaign that is based on a 30-day challenge to Love The Skin You’re In!

This theme feeds both your business goal – selling skincare – and meeting the emotional need of your client – being cared for.

The 30-day social media challenge can be establishing a self-care regimen that feeds your skin from the inside out.

You can gather content that includes motivational quotes, healthy foods, and of course, all the lovely organic products from your line.

For this 30-day challenge to feed your goal of increasing the size of your e-mail list, create a specific landing page, with its own URL:

The landing page can be a spin-off from your website, your collaborators website, or both. The goal is to have both of you represented, and an opt-in that will entice!

This is a great opportunity for giveaway’s, or to create a email group that you know is motivated by 30-day challenges, and is into organic products for self-care.

This also provides a great opportunity to sell cosmetics online and increase those sales by creating a specific package that will speak to your influencers audience.

sell cosmetics online
Let’s go back to Christine Gutierrez and The Dreamcatcher Guest House. Is there a special package you could create for either of them?

Perhaps a special product that is named for Christine’s audience. She often refers to her followers as “Diosa,” which means goddess. This is a chance for organic coconut shimmering lotion, named….DIOSA!

If you want your to sell cosmetics online and have those sales be more focused on getting into the retreat and guest house market, and you put together a “Dreamcatcher” gift basket that is included in the fee of Christine’s retreat at the Dreamcatcher Guest House in Puerto Rico.

The examples above are just to plant ideas on how to collaborate to sell cosmetics online, and do not need to be re-created verbatim for your business. There are endless creative solutions for you to collaborate with professionals that are NOT in your industry.

You cannot go wrong in your approach if you remember these two things:

  • Find businesses beyond your industry that feed the SAME emotional needs of your customers
  • Your approach should include the three funnels to profit: exposure, email list, and sales.

Next up in this “How to Sell Cosmetics Online” guide, we are going to continue the conversations and talk about creating a virtual tour with a handful of your cross-marketing affiliates!

Chapter 3: Hosting a Virtual Tour

The Beauty and Cosmetics industry generates a billion dollars worldwide! The last chapter in this How to sell cosmetics online guide, magazine editor, Rosaliz Jimenez, shared with us that lipstick and nail polish are recession proof!

You have invested in the right business, now it’s time to catapult your brand by owning your own share of the market.

One of my favorite cost-effective (but a bit timely) marketing strategies to sell cosmetics online is to position yourself as a thought leader by hosting a virtual tour.

How to Sell Cosmetics Online: What the heck is a virtual tour?

Think of it as attending a conference on your phone or laptop. A 3, 5, or 7-day experience that your brand is hosting. It can be just email, you have the option to include audio, and the most popular is pre-recorded videos.

As the organizer of this experience, you are the thought leader.

You decide the theme. You decide which influencers to invite, and how many.
You create a strategy which asks each collaborator to mention you to their audience.

We will expand on the nitty-gritty of this process later on, first let’s help you figure out a theme to your tour.

Remember your customers four emotional needs that we talked about in the first chapter of this selling cosmetics online guide?

If you are going to sell cosmetics online, the needs of your customer is always a good starting point. They need to feel a benefit from the information you are offering. There is already so much noise out there, in order to stand out, you have to get into their heads and hearts.

Feeling cared for.
Feeling desirable.
Creating rituals that make you feel special.
Transforming your look to reflect who you want to be.

If these emotional needs don’t inspire you, don’t worry, with some research you can figure out how to position yourself for your customers’ benefit.

sell cosmetics online

I’m going to build on the example from the last chapter, let’s assume you are an organic skin care company that created a 3-day virtual tour with a theme of: Love The Skin You’re In.

This title meets several of your goals to sell cosmetics online:

  • It meets all of your customers’ emotional needs.
  • By focusing on skin you are subconsciously connecting feeling-good with your brand.
  • This title is general enough that can invite influencers from several industries to collaborate – you’re casting a wide net.

The most powerful collaborations are well thought-out, it’s important you take ownership of this structure.

Decide a daily theme to your virtual tour. This helps your planning be concise, it also clearly communicate to your collaborator and customer. The more they know, the more willing they are to participate.

Let’s go back to the organic skincare company who is hosting this virtual tour. The daily themes for Love The Skin You’re In are:

Day 1: #MotivationMonday with fitness model Sarah Prudhomme
Day 2: #TransformationTuesday with Self-Love Coach Christine Gutierrez
Day 3: #WCW with women empowerment group and foodie Ms.Independent

sell cosmetics online
This is when that list of influencers from other industries we talked about in chapter 1 is going to come in handy.

When deciding your themes, and which influencers to invite, take these points into consideration:

  • What is a powerful #hashtag that my collaborator and I can share?
  • Which influencers can I see using and appreciating my products?
  • Am I speaking directly to my customer, the one that will dig my product the most?

As the host and thought leader of this tour, I want you to think about how you can integrate your product, service, or knowledge throughout this entire thing. How will you integrate your ultimate goal to sell cosmetics online throughout your tour?

sell cosmetics online
For the example of organic skincare, ingredients are a BIG DEAL, and also a hot topic in society. Every day of your virtual tour, be it in email, audio or video form, should begin with your brand offering knowledge of ingredients.

For example,

Day 1: #MondayMotivation with Sarah Prudhomme can be centered around what she eats, how does her skin respond to different foods, and a product from your brand’s skincare line will be integrated into the conversation.

That’s the beauty of selling cosmetics online, they are already part of the solution, it’s just a matter of teaching it to your audience, along with other helpful solutions.

You can expect a successful virtual tour to take 4 weeks from start to finish. To help you not over complicate things, here is a simple guideline to get you started:

  • Decide a theme
  • Decide the length (3,5,7 days)
  • Decide the medium (blog/social media? add audio? Add video?)
  • Timeline: 1 week reach out, 1 week put together content, 2 week promotion period, then launch.
  • Create an opt-in page for this event
  • Create copy and digital images for your collaborators to share with their social media and email list

If you’re reading this and thinking this does not fit with your personality or business model, then I encourage you to be a guest on someone’s virtual tour.

There is a burst that comes with being a part of 4-5 businesses coming together with a common message.

In my own experience, my email list saw an increase of 2300 names, and my profits (book sales and coaching) increased by 19% in one quarter after being a part of two virtual tours.

The next chapter will inspire you to go on a simpler endeavor of creating makeup bundles customers can buy with one click!

Chapter 4: Product Bundles
As you sell cosmetics online, it is important to know how to invest your manpower – your entrepreneurial superpower. For some, gaining market share by organizing a virtual tour, is not the best use of time and talent.

In this chapter, we are going to cover a different sales approach.

Sell Cosmetics Online: Product Bundles

Earlier in this guide, we acknowledged the advantage of selling cosmetics online — it is a part of everyday life — which means less convincing on your part to sell your products.

Now, it’s just a matter of getting in front of your potential customer, then offering them a product that seamlessly fits into their self-care routine.


Rosaliz Jimenez, a Magazine Editor and Branding Consultant, who has worked at People StyleWatch, Redbook, and Self shares:

“For me personally, and what I’ve seen in my line of work, beauty and cosmetics products are also a form of self care. I’m a cancer survivor and makeup was something that I used to help me feel well. For me, it was hard enough to feel sick- I did NOT want to look it.

My skin was yellow, my eyes were dark, and I just looked sick and tired. I went to a makeup artist to teach me how to NOT look sick. I used it as a therapeutic way, to not only lift my spirit, but to remind me of who I was/am- a sparkly, healthy and powerful woman. Even now, when I have the case of the ‘blahs’, a poppy red or pink lipstick always lifts my spirits.”

Beauty and cosmetics feed our societies need for instantly feeling better…improving quality of life.

sell cosmetics online
Most beauty and cosmetics products fall in the magic price range of under $39.99.

Selling between $10 and $39.99 price point has been so effective that companies are basing their business models around it. Just take a look at Birchbox $10 a month subscription program, as well as, Just Fab at $39.95 a month.

This magic price range to sell cosmetics online taps into your customer’s liquid income. There isn’t too much mental anguish when it comes to spending forty bucks or less. It’s a no-brainer.

Now, let’s figure out what kinds of bundles are right for your EXISTING customer.

We start with the people already invested in your product for a few reasons…

… They have already purchased from you.

… This gives you an opportunity to engage them by offering the product to them FIRST

… This allows you to use your existing customers like a focus groups. What packages work. What doesn’t work. This will lessen your risk with getting stuck with inventory that won’t move.

Even Forbes Magazine has published articles on the power of product-bundling as a selling strategy:

“Bundling is pervasive in several markets, and it works in many cases,” says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School.

To sell cosmetics online, here are a few factors to consider when deciding your product bundles.

  • What are your top 5 best sellers?
  • What is your most popular price point?
  • How do your customers interact with your products?
    • Do they apply it after shower? Do you they put it on in the car? Do they carry it in their purse?
  • What is easy to package and ship together without accruing too much cost or manpower?

Let’s take a look at Haven Beauty bundles have come about. Erin Dwyer, senior vice president of global e-commerce and social for Kardashian Beauty licensee at Haven Beauty shares:

“We speculated Kontour Kase, followed by No Apologies Face Kit, and Lip Slayer Lipstick, would be the strongest sellers in the collection based on previous sales.

The contour kit is a natural home run. The face palette is also a contender because there is so much product in it, and the quality is really good. It’s a hefty product for what you get.”

Haven Beauty determined a $8.99 to $16.99 price point for all of the above mentioned bundles.

Don’t worry so much about creating THE PERFECT bundle. Instead, focus on creating the perfect OPPORTUNITY.

If you’re going to sell cosmetics online, you must be strategic with how you create and promote your bundles. During your soft launch save time, inventory, and money by engaging your current customer base during a:

  • Offer them exclusive offer of bundles, not available for sale to the public!
  • Offer a free bundle in exchange for taking survey of how they interact with your product.
  • Create a flash sale promotion to sell a certain amount of bundles that makes sense for your business financially.

You will learn so much from the initial push of your bundles, and this is when you fine tune your product mix for the ultimate selling bundle.

Let’s say you find out that your customer mostly applies her makeup on-the-go. Perhaps your bundle comes with a case to hold her makeup, or a cloth to put over her lap to keep her work outfit makeup free.

Creating bundles for your customers is a great excuse to keep the conversation going, to create buzz, and to sell cosmetics online.

Who knows, perhaps this will feed your future subscription-based business!!

Next up, we are going to wow your customers in a whole new way… let’s just say it’s time to go viral!!

Chapter 5: Going Viral
If you’ve been following this sell cosmetics online guide, you’ve been putting in some work!

We are getting into our fifth strategy, and by now you’ve learned about finding the right influencers for cross-marketing opportunity, crafting a trifecta approach that integrates = brand exposure + email list + sales funnel, and taking your brand to rock-star status by curating and hosting a virtual tour. Then, we dialed it back and got cosy with your customers by testing which product bundles rock their world!

Now that you’ve got a good arsenal of content, it’s time to go viral!

How to Sell Cosmetics Online: Creating Viral Content

You can zap your audience with all kinds of inspiration. For your campaign to have more of a chance to go viral, it’s wise and strategic to think about the personality of your brand.

To get to know the personality of your brand, take into consideration what you want to convey to your customers (our brand is the place you go when you want to feel… trendy … healthy … sexy …. cared for).

Once you take an inventory of what you think is your brand’s personality, it’s wise to see if your customer’s point of view is in alignment.

This will help you uncover blind spots in your brand communication, be it messaging, visuals, product selection, or how you sell cosmetics online.
Here are some questions to guide your reflection on how your customers perceive your brand’s personality.

    • What benefits does your brand deliver?
      These are things like feeling confident, beautiful or sexy? Perhaps your brand helps people feel cared for, a safe place to de-stress? A good gift?
    • Do you keep the promises you make?
      These include the features your product or service offers, and how you deliver them. Do you meet the deadline or delivery date (hot date, last minute birthday present)? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value when you sell cosmetics online?
  • Do you hit-it and quit-it?
    How do you follow up after you’ve delivered? This covers aspects of your business like how you keep in touch, how you deal with problems that arise and how you nurture your business relationships over time.

Creating a viral campaign has a lot to do with your existing customer base. By getting to know their perception of you, it is easier to create an emotional pull.

Viral campaigns are the ones that tug on people’s emotions. Often they are humorous, but they can also be sentimental. As you plan the campaign, make sure there is an emotional catch.

For this chapter, we are going to build on what Rosaliz Jimenez, Magazine Editor and Brand Consultant, shared with us during the last chapter.

Before I share her quote with you, I will tell you her market knowledge gives her the inside-scoop to sell cosmetics online. This, is just as important as the fact that she is a real-life woman representing a consumer base that has a spending power of over $2 billion, just for beauty and cosmetic products.

In the last chapter, Rosaliz shared with us that she is a cancer survivor that used cosmetics in a therapeutic way. THIS is a perfect example of creating an inspirational campaign with a touching story that perfectly intertwines your brand as the part of the uplifting solution.

sell cosmetics online
Every year more than 1.6 million new cancer cases are added to the growing list of survivors. This number is only for the United States, per The American Cancer Society. Do you know how many women, and men, can be positively affected by a kit especially for those surviving with cancer!?

There are several causes out there that deserve attention, and that are already a part of your customers life.

That’s why it’s so important to know what your customer expects from your brand.

Do they want survivor stories, or are they looking for more clever content?
Maybe your audience is looking for fact-driven content – think documentary style.

It’s stories that sell to people. Especially if your products are part of the solution to feeling better.

You don’t necessarily have to reach out to your customers to get these stories, although that is a very smart and thoughtful way to engage them.

This is also an opportunity to show the personality behind your brand. Is there anyone on staff that has a personal story to share? Can you share their story, then launch a product or package named after them?

The beautiful thing about using storytelling as a campaign approach is that it offers you content to feed multiple platforms at the same time. If storytelling isn’t fitting right with your brand, then it’s time to take a more artistic approach.

This is a chance for your brand to have some fun and experiment with lip art, special effects makeup, or jaw-dropping before/after transformations — thanks to your products, services, and ideas! If you’re going to sell cosmetics online, you have to start thinking outside the box!

Don’t over complicate things – you can’t hit every soft spot, and give a voice to every cause. I’m going to share more wisdom from Rosaliz Jimenez to help you pump the breaks…

“There are so many über creative makeup looks on social media. As an editor we often look to social media for inspiration for beauty stories. We are looking for brands and MUA’s that are able to totally rethink how to use makeup, and can
create new techniques – like ‘lip art’- that make us look at our faces in a new way!”

Wow your audience with what your products can do, like dramatic lip art -or- empowering a person dealing with cancer, depression, or loss.

Even if you don’t have the artistic ability on staff to make this happen, this is an opportunity to collaborate with artists like Jazmina Daniel and Gretta Agazzi.

sell cosmetics online
I’ve said it a lot in this guide, and I will say it again, if you’re going to see cosmetics online, your products are already part of every-day life. There are endless opportunities for creating a viral campaign true to your brands personality.

Last up in this sell cosmetics online guide, we are going to talk about taking the skills behind your brand live on the web! I’m talking makeup tutorial via skype, and live webinars.

Chapter 6: Go Live with your Skills
In chapter 5 of our “How to Sell Cosmetics Online” guide, we went viral! We conspired strategies that would show off your brand’s personality, while motivating your audience to share your campaign with all their people!

Going viral has a lot to do with getting emotional – this does not mean sad – the more uplifting -or- fact based, the better. Whatever you learned from creating a viral campaign is going to give you a head start for what we are talking about next:

Sell Cosmetics Online: Going Live

You don’t have to wait for HSN to come knockin’ at your door with a contract before getting in front of the camera with your product.

And, you certainly don’t have to model your time on YouTube Livestream, Facebook or Instagram Live, as an infomercial to sell cosmetics online.

But, you do have to take into account your customer’s point of view when it comes to your brand. We talked about it in the last chapter, here is a quick reminder:

What benefits does your brand deliver?
These are things like feeling confident, beautiful or sexy? Perhaps your brand helps people feel cared for, a safe place to de-stress? A good gift?

Do you keep the promises you make?
These include the features your product or service offers, and how you deliver them. Do you meet the deadline or delivery date (hot date, last minute birthday present)? Do you include extras, or go above and beyond the ordinary? Do you find ways to add value when you sell cosmetics online?

Do you hit-it and quit-it?
How do you follow up after you’ve delivered? This covers aspects of your business like how you keep in touch, how you deal with problems that arise and how you nurture your business relationships over time.

Your answers to these questions will help you shape what your live web interactions should be based on.

I’m a big believer of directly asking your customers what they want to learn from you, especially if you’re going to sell cosmetics online. If you post a general question across your social media feed and don’t get answers, don’t be surprised.

Engage your audience 1:1 by directing asking them in the comments of your posts. This will get your engagement numbers up, and gives you the ability to use your following as a focus group.

sell cosmetics online

When you incorporate webinars into your business model you have a wonderful opportunity to grow a specific email list. With the right sales strategy you will be able to curate your offerings to this list over time. This means converting clicks into cash at a steady rate!

As a beauty and cosmetics brand, you can easily fill up a 12-month content calendar, with a different live webinar for each month! That’s 12 reasons to connect live with your consumers!

In the busy world of the web, new and RELEVANT content keeps you fresh across all the feeds. It’s what makes you a contender with the big brands. Why not integrate live web presentations into the media you use to connect with your audience.

Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.”

Its Instagram feed grew to 184,000 followers before Glossier even launched. “I see all those readers as my co-conspirators,” Weiss says. “We’ve created a community around each woman discovering and defining her own idea of beauty and showing her how to do it through live web interactions.”

sell cosmetics online
From a consumer’s point of view, Darlene Lebron, NY Fashion Blogger, shares:

“I can spend hours watching makeup tutorial Instagram and Youtube! It’s fun, and I am always wanting to find new products or techniques I can use personally, or share on my blog. I will say that I’ve bought products based on these tutorials in the past!

Both beauty brand owners and consumers agree, video content, live and recorded, are a powerful way to engage your audience and convert clicks into cash!

sell cosmetics online
Here are key things to keep in mind when creating a campaign based on a live webinar:

    • Fill the need.
      What is it that your customer wants to know about your brand? When you sell cosmetics online, you have to go beyond the products. Are they wanting to meet the people behind the awesome Instagram photos? Are they wanting to know how to use the latest highlighter?
    • Have a clear program.
      Is this a makeup tutorial? Will you be showing how to pluck eyebrows? Are you teaching your audience about ingredients in their products?
    • Capture.
      Create an opt-in web page to capture emails for this specific event. This is a list you can grow and curate product offers to.
    • Sell without selling.
      Your program should conclude with special offers, perhaps bundles, of the products that you used. This is a reason to follow up with email list you have from the viewers, it’s a great way to sell cosmetics online.
  • Replay and share.
    Make sure to record and share this video with your network!

Going live is a great way for you to not hide behind your brand. Now that you’ve started to sell cosmetics online, it’s time to get in front of the camera with your products and skills. As always, if you don’t have the talent on board, then collaborate with those that are willing to get in front of the camera with your products!

Your consumers are looking for a way to connect, this is your opportunity to gain their trust.

Thank you for reading this “How to Sell Cosmetics Online” guide. I hope you enjoyed the content and gained some good tools for your own business! Ready to get started with your online cosmetics business and start selling? Get started with Selz today!

About the author

Sahar Paz

Sahar Paz

Sahar Paz started her first profit-generating business at the age of 13, and has been an entrepreneur ever since. During her years in New York City she worked in Banking and Fashion while running her own non-profit. Sahar now resides in Houston, Texas as a Keynote Speaker, Author, and Coach to entrepreneurs, adults and teens. When she is not inspiring others, Sahar loves to salsa dance!


  1. Sweta Patel

    Hi Sahar,

    Great Post, I love to read this article. I am so glad by reading this article useful & helpful tips for product selling online.

    1. Sahar Paz

      Hi Sweta!! I’m so glad you liked this article. Are you currently selling beauty or cosmetics online?

      – Sahar Paz

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Thank you for your kind words, Ashley, and thanks for checking us out!

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