Would you like to sell clothes online? From finding a great accountant, to finding the perfect models to represent your brand; in this 5-part ultimate guide, we cover the basic essentials of setting up your own online clothing store.
How to Sell Clothes Online: Carving Out Your Brand Identity
We will explore how to build a strong brand identity in more detail in Chapter 2, but in the early stages of setting up your business it’s important to have a basic brand identity carved out for yourself.
Taking the time to consider some basic factors – such as the kinds of clothes you will be selling, your designed demographic and how you want to make your brand appear unique and desirable – when compared to similar brands on the market, will all powerfully shape the way in which your brand develops.
Before setting up your online clothing store, you first need to clearly define the kinds of clothes you’d like to sell. For example, some online clothing stores specialize in selling fashionable formal wear to young men, while other stores might sell active wear to women.
In contrast, other successful online stores focus on selling certain items – stocking and shipping shoes, dresses, or t-shirts. The two main things that you need to have down? What you’re selling and who you are selling to.
In addition, every successful brand needs a strong brand identity. A good way to help carve out your own is by exploring some of the other brands out there. Which brands are excelling in your chosen market?
If you’re looking to sell stylish women’s shoes online, then why not take a look at the other successful brands already doing that? Grab a pen and a piece of paper and answer the following questions for each brand you take a look at:
- What’s unique about this brand?
- Which positive adjectives would I use to describe this brand?
- What are they doing well?
- Why would I buy from here, rather than from another company?
- What kind of person does this brand appeal to?
- Does this brand offer on-trend styles, or unique alternatives?
Once you’ve answered these questions, you’ll have a good idea about what goes into each brand in order to make it a success. A good clothing brand has a strong and unique brand identity, is aware of the needs and desires of their chosen demographic and sets out to fulfill them.
Choosing a Brand Name
After carving out a your definitive brand identity, you now need to come up with a great name to represent your brand. A solid brand name sets a company apart, evokes certain emotions or associations and helps to give your brand personality.
A good brand name should possess the following characteristics:
- It’s Easy to Remember.A colourful, complicated brand name may sound awesome on paper – but if it’s difficult to remember, then that will mean it’s harder for potential customers to remember your brand! Keep it simple.
- It says something about your brand.If your online clothing shop sells gothic t-shirts, then you don’t want a brand name that stirs up feelings of optimism and warmth. Go for a company name that clearly defines your brand and helps tell the story of your brand.
Ben and Jerry’s is a first-rate example of telling a story through your brand name. A lot of companies incorporate their founders names’ into their company name, but Ben and Jerry’s are unique, as they specifically use their two founders first names; giving Ben and Jerry’s a homely feel, which evokes a sense of familiarity, trust and warmth in their customers. Ben and Jerry’s brand name ties in superbly with their brand; the use of the founder’s first names incites familiarity and trust – perfect for selling homemade ice-cream that’s made from wholesome ingredients.
- It says something about your brand.If your online clothing shop sells gothic t-shirts, then you don’t want a brand name that stirs up feelings of optimism and warmth. Go for a company name that clearly defines your brand and helps tell the story of your brand.
- It’s evocative.Apple, Wonka, Pampers – each of these brand names are awesome, because they evoke a certain feeling, positive internal story, or association. Every influential marketer carefully considers how every aspect of their marketing plan can help stir-up powerful feelings in the hearts and minds of those in their chosen demographic.Pampers brings a sense of safety and warmth – reminiscent of your own childhood, or the love and wamth you feel towards your own child (as a mother within their target demographic). In contrast, the name Willy Wonka might evoke the sense of wonder and excitement you felt as a child, seeing all the delicious wonders Willy Wonka had in his chocolate factory, on your first screening of Charlie and the Chocolate Factory. When coming up with a brand name, ask yourself – what do I want them to feel? Followed by, how can I get them there?
The Important Practicalities
There are many fun and creative aspects to running your own business, like choosing an awesome brand name and getting your designs out there. But there are also some practicalities that need your equal attention, such as registering your business. Luckily, these important basics aren’t as daunting and time-consuming as they first seem.
Setting up an online store
This easiest way to sell clothes online is to set up an online Ecommerce platform. An Ecommerce platform does away with all the stress and hassle of having to set up your own website and negates the need for expensive web designers. An Ecommerce platform will also provide you with a designer template that you can use to host your business. Ecommerce stores are generally free, or host your store for a good rate – allowing you to invest your money in the desire and manufacture process.
Looking for a step-by-step guide on how to get a professional Ecommerce clothing store set-up quickly? Check out our guide on how to get yours started with Selz.
Registering Your Business
If you’re selling clothes online, then you need to register yourself as an official business. Registering yourself as an official business is important for legal reasons; you can find yourself in trouble if you don’t make sure to register as a business in the first couple of months of owning your own shop. It’s fairly simple to register as a new business, just go to www.state.gov/business for more guidance.
Next up, if you’re not designing and manufacturing your own clothes, you need to develop a purchasing relationship with a clothing distributor. A simple Google search for distributors in your area will help you find some reliable sources for your business.
Organize Your Accountants
The bane of every business owner’s life – organizing your financial accounts can seem like a lot of stress and hassle. It’s important that you keep track of all your business sales and expenses, as you’ll need to keep a clear record of everything you buy and sell for tax purposes. Don’t forget to save all of your business receipts – you can snap photos of them and save them to your computer, so you’re not stashing away endless pieces of paper. A great accountant can help you organise and manage all of your finances for a fee, or you can record and organise all of your finances using accounting software. One of our favorites is Wave Accounting Software – it’s well-organised, offers a clear dashboard and is free to use. Check out this great review of Wave for more information.
How to Sell Clothes Online: Mastering Your Aesthetics
An awesome clothing brand is always fuelled by a fabulous aesthetic appeal. Key to achieving this appeal is show-casing the right models for your brand, learning how to take killer pictures and making the most of quality-production tools and materials.
Some clothing-brand connoisseurs get a rush from sketching, pinning fabrics together and working their sewing-machines Project Runway style. If this isn’t you, then you can easily style your own individual pieces with the help of online manufacturing websites. Build-your-own websites, like Blank-Label, take your designs and turn them into quality products.
Aesthetically-appealing clothes need to be sourced from quality fabrics, so be sure to use durable, luxe materials, such as stretch cottons, wools, and silks, when designing or manufacturing your own clothes. Ensuring you use quality materials will not only help to make your clothes look awesome on your website, but will also ensure you provide your customers with long-lasting clothes that look beautiful on their owner. A quality product will guarantee that your customers always return to your store.
In contrast, If you’d just like to host your own shop and sell pre-made clothing, then you’ll need to source a supplier. Be sure to do your research and ensure that your ordering from a trustworthy supplier, who stocks quality clothes. In addition, make sure that any branded clothing is genuine by carefully reading online reviews from other customers. Place a sample order before making any final decisions on your supplier.
Taking a Killer Photograph
If you’re looking to sell clothes online, then key to your success is learning to take an awesome picture. Whether this involves charming your artsy friend into snapping some shots for your website lookbook, or learning how to use a camera yourself; great shots are needed to present your clothes in the best light to potential customers.
- Opt for models and mannequins.
Customers will want to get an idea of how clothes fit and how they will look on – so you should always go for a mannequin or model, rather than lay your clothes flat, for photographs.
- Opt for models and mannequins.
- Make sure you have great lighting.
To show your clothes in the best possible light, make sure you snap your shots in a room that’s well lit, with bright lighting. Sunshine is even better.
- Make sure you have great lighting.
- Buy yourself a good camera and edit, edit, edit.
If you can afford it, we definitely recommend investing in a SLR camera. These cameras will give you the professional look you’re looking for and your photos will come off way better than they would if taken with a digital camera. If you can’t afford to buy your own (they do tend to come with a hefty price tag), then why not ask around to see if any of your friends or family already own one?
If you have no luck on the SLR front, the latest smartphones can also take some pretty impressive photos – especially some of the later iPhone models. There are also a number of awesome editing apps that can help give your photos a professional edge.
<<7 Steps to Creating Picture-Perfect Product Images>>
Don’t fret too much if you’re smartphone-less and you can’t afford a fancy camera – there are lots of wicked editing programmes that you can download for free and use to touch-up your shots. Our advice? Don’t go too crazy with the editing – layering ‘hyper-glow’ over ‘sepia-tone’; you want to be able to see your clothes clearly in the photographs, while still giving off a professional impression.
Killer clothes need killer models to showcase them. There are many advantages to hiring models to show off your clothes – models can highlight the finer charms of your outfits, such as showing off an alluring off-the-shoulder piece, and can help infuse your clothes with more personality – compared to just using a mannequin.
Models can help sell your clothes by helping to sell a story or by evoking a certain emotion in people browsing your online store. If you style your model so that she looks relaxed, cool and happy, then these will be the kinds of emotions that customers relate to your brand and may feel like they can achieve by purchasing your product.
Choosing the Right Models for Your Brand
What’s one of the of the most basic rules of marketing psychology? Sex and beauty sell. Hiring a good-looking model to sport your clothes is one of the best ways to present your brand as high-status and desirable.
However, while you may think that your models need the supermodel look, emulated by most of the top high-street and fashion brands, it’s more important to find the right models for your own brand’s personality and style.
You want to go for good looking models to represent your brand – but it can also work in your favor to go for models with a more everyday attractiveness to them, rather than the stereoptical runway model vibe.
This can go a long way in helping your brand to feel more relatable and endearing, as the average woman on the street probably doesn’t feel like she can relate to the supermodel look and this can be one of the pros of going with a model that has a more down-to-earth prettiness.
In addition, many brands pick models that represent their chosen demographic, as this helps make the items being sold seem more appealing – something that the customer can imagine themselves wearing and looking great in.
If your brand is alternative, it’s a good call to go with a model that has an alternative vibe about her; she might have some cool tattoos, or unique piercings – style choices that your chosen demographic would see as cool, or something that they themselves are likely to have. The right model can help your target customer to think, “This is my kind of brand.”
Finding Your Models
Once you’ve figured out the kind of models you’d like to represent your brand, there are a number of ways to find just what you’re looking for. One route to take is the agency route. Agencies will list local models in your area and they tend to be reliable, but their services can be pretty pricey – depending on who you go with. In contrast, you can find a number of models online; check out online professional platforms, such as Model Mayhem, which have a number of model portfolios on offer.
How to Sell Clothes Online: Stay Organized and Get into a Routine
For some people, an online clothing store may be a side project, while for others it might be a full-on business venture. Either way, you’ll want to make sure you’re well-organised, in order to ensure that your business is a success and that you can keep your customers happy.
The easiest way to help get into a routine, is by arranging a set time each day when you will work on building your clothing empire; this will ensure that you are steadily and reliably investing in growing a strong and successful business.
There will be different tasks to juggle and the best way to not let them stress you out, and to avoid some taking a backseat, is by arranging your tasks in an online organiser, such as Doodle, where you can allocate different tasks to different days of the week.
Some business owners may struggle to motivate themselves to stay on top of all their business tasks – it’s sometimes easy to get distracted, when you’re working for yourself; allotting set times for different tasks will help you stay on track.
On the flipside, other entrepreneurs may struggle with working too hard and may easily fall into feeling stressed or overwhelmed; remember to give yourself a break, building a successful business takes time – but if you work at it, then you will see results.
If you feel like this may be a problem for you, remember to also manage your stress levels – through physical exercise, spending time with family and friends and by regularly engaging in activities that have been proven to help beat stress and boost well-being, such as yoga and meditation.
Now that we’ve covered all the basics that you need to know in order to sell clothes online, we will teach you how to create a powerful brand story that will help make your brand more appealing to your chosen demographic.
Chapter 2: Selling your Brand Story
When learning how to sell clothes online, one of the most important things to consider is how to sell your brand in an appealing way. Let’s discuss how to create a story behind your brand. One of the most effective ways of marketing your brand is through the use of storytelling. Discover more about how to achieve this below.
How to Sell Clothes Online: Defining Your Brand and Your Ideal Customer
Stories are integral to endear your brand to customers. Successful brands write their stories with their customer as the leading hero or heroine – everything else is built up around them.
Different brands conjure up different auras and successful brands help construct a narrative about who the person buying their designs is. For example, a French Connection woman is a woman who is confident, trendy and has attitude – take their controversial 90’s FCUK campaign as an example.
In contrast, a woman who buys the makeup brand Urban Decay is as painted edgy and alternative; according to the brand’s marketers the brand labels their products with either “sex names” and “drug names”, to help promote an edgy vibe.
A successful brand is one in which the personal story resonates with the customer – your desired customer looks at your brand and says – “That is me”, or, “That’s who I want to be.” This is something you want to remember when you sell clothes online.
There are a few little brainstorming games that you can play to help define and refine your own brand story to sell clothes online. Grab a pen and piece of paper:
Imagine your ‘dream customer’ – who are they? What is important to them?
Think about your favorite clothing brands and shops: how do you feel when you shop there? What do you feel the clothes you buy from that brand say about you?
What are some buzz words that best define your brand and the kinds of feelings you are trying to evoke?
Beyond the kind of person your brand appeals to, you should also ask what makes your brand unique. What are the characteristics that uniquely define your brand from other clothing brands?
Once you get your brand story down, it’s time to start thinking about visuals. How will you reflect that story in your color theme and logo? In the in depth guide, How to Start a Clothing Line, Richard Lazazzera outlines how to create the best visuals for your clothing line and much more.
Coming Up With Your Own Unique Selling Point
Presenting your brand in a unique way is key to strong brand storytelling. One of the best ways to help set your brand apart, and to tell an innovative story, is to define your unique selling point. Ask yourself – what makes your brand unique? What sets it apart from similar competitors? What makes your brand uniquely fun, interesting, or endearing?
A unique selling point is defined as a unique, marketable characteristic that sets a brand apart. Here are some possible characteristics that you could highlight as your unique selling point:
- Fashion forward clothing – you are always ahead of the crowd when it comes to the latest trends and the coolest designs.
- High-quality apparel – you make a point to demonstrate to your customers that your clothing is made from the highest quality materials, ensuring that they will be buying quality clothing that looks great and lasts.
- Big on ethics – you’re a brand with great values, you use ethical production practices and materials.
- You cater to a unique demographic – no one does vintage-style plus size clothing better than you. Your clothes fit great on plus size women and you cater for all larger sizes.
Don’t be tempted to be a brand that offers everything – this will lead you to seeming ill-defined and won’t give your customers a story to buy into.
What Kind of Story Would You Want to Read?
In order to help market your USP and the image of your brand as an ideal choice for your desired customer, you need to tell a great story. No one’s interest will be held by a boring story – so make yours evocative. Use colour and emotion to draw your customers in and hold their interest. Through your marketing copy, consider how best to make your brand colourful and interesting to your potential customer.
One of the best ways to weave a great story and sell clothes online is to stir up positive emotion in your customer. One of the most effective ways to do this is by adopting a conversational tone – one that is lighthearted and energetic (without being over the top).
Think about the way in which you speak to a friend: lighthearted, fun and friendly. This conversational style will help endear your brand to your customer and will build a sense of warmth and trust, while keeping them engaged with the story your copy is telling about your brand.
What to avoid? Avoid fodder. Is everything you’re saying helping get you to your end goal of building a strong relationship with your customer? Is each paragraph you’re writing developing the plot and giving your leading characters more substance, style and depth? If not – cut it out.
In addition, try not to ‘sound a certain way’ – we all sometimes like to dress our writing up to help it sound intelligent, eloquent and charming, but people can just as easily spot a disingenuous tone in writing, as they can in conversation. Always be genuine. If you wouldn’t speak that way to your friends, then don’t take that tone in your sales copy.
Finally, write with your customer’s goals and desires in mind – rather than your own. Writing to sell clothes online can easily lead your copy to read in a salesy way, filled with obvious hooks and selling cliches. When writing don’t consider how you can ‘sell’ – but more how you can provide value to your customer.
How to Sell Clothes Online: Telling a Story with Social Media
Social media is a great tool to use to help tell your brand’s story and every clothing brand can massively benefit from having a dedicated social media account. Social media is an important tool for helping to keep your story alive, keep your customers engaged with your brand, and continue to sell clothes online.
Use original images to tell a visual narrative. Original images, rather than stock content, will give you power over the storyline and will help it to appear more original, ‘natural’ and evocative.
Make sure that every image you use conveys something about your brand identity, your target demographic, the defining characteristics of your brand, or the story behind your clothes.
How to Sell Clothes Online: The Next Chapter
This chapter has guided you on your journey to better brand storytelling as you start to sell clothes online; in our next chapter, we will explore how to get your story out there – with advice on how to best market your story and reach your target demographic.
Chapter 3: The Ins-and-Outs of Selling Your Brand Online
In this chapter of our ultimate guide, we will explore how best to show off your brand’s story and the best techniques to employ to reach one’s ideal target audience.
This following chapter is a mini sales 101 on how to sell clothes online; we’ll show you how to generate leads (that’s business speak for knowing how to get your customers interested) and convert these leads into sales, through email marketing, social media and how to develop a strong online presence.
How to Sell Clothes Online: Generating Leads Through Newsletters
How often do you open your inbox to find a newsletter from your favourite brands? How often do these emails inspire you to buy extra clothes or accessories? Newsletters are one of the simplest, yet most effective, ways to generate leads for your business. They help draw your customer in and they also help to keep your business at the front of your customer’s minds.
How do you make sure your newsletter doesn’t come across ‘salesy’ and puts people off? Always add value; one of the most effective ways to keep your customers from hitting the unsubscribe button is to provide value in your newsletters.
One great way to add value is by offering fashion tips in your newsletter. Another way to do this, is to share fun stories about what’s happening in your fashion business, such as a ‘day in the life’ of your design studio.
Newsletters are also a great way to show some of your newest items off; include photos of your latest styles in your newsletters. Also include any discounts that you are offering – this is one of the most effective ways to hook customers in and bring them back to your online shop.
Send a newsletter weekly, or monthly: too little and your customers may lost interest, too much and you’ll find your newsletters getting relegated to ‘junk mail’.
Have a Fierce Online Presence
Follow any of your favourite celebrities on Instagram? Have you ever had outfit envy and tried to recreate one of their looks yourself? Welcome to the marketing power of Instagram. Instagram is hands-down the best social media platform to go for for advertising your clothing brand.
It allows you to show off your clothes in a ‘natural’ light, which is very attractive to customers – selling, without hardballing it (which most consumers can sense a mile off). Subtlety wins hearts.
Another one of the universal marketing laws, that you can easily utilize by setting up an Instagram account, is the marketing law of exposure. Studies have found that people tend to favour brands the more they are exposed to them.
By regularly updating your Insta with photos of models rocking your clothes, you’ll be well on your way to creating a strong brand following.
Instagram is also the perfect way to help get your brand seen by more people, as the platform now has around 300 million monthly users, many of whom are style conscious and fashion forward – using the platform for outfit and beauty inspiration.
In addition to Instagram, it’s also a good idea to set up a Twitter account and a Facebook account and get connecting to different users. The more you get your brand out there and interact with customers and potential customers, the more sales you’ll make. In addition, always remember to have a clear link to your online shop on all of your social media account profiles.
Influencers are people with a strong online presence, who have the power to affect people’s consumer choices because they are perceived to be high-status. An influencer can be anyone with a strong following online; from a fashion blogger, to a young millennial, with a popular YouTube channel.
By forming relationships with influencers, you can gain access to their online following. There are many ways to connect with influencers and their audiences; one of the best ways to do this as a clothing designer, is to send an influencer one of your items of clothing for free – in exchange for a review on their blog, or a photo on their Instagram account.
Reaching out to an influencer, to ask for their help in marketing your brand, will work best if you already have a strong relationship with them. Always take the time to build a relationship with someone, before asking them to help you to market your product.
An influencer will be much more open to you if you have already taken the time to support their own creative work, as they won’t feel as though you are only contacting them to help promote your own interests.
Another way to connect with influencers and to gain access to their audience, is by actively engaging with them on social media through comments and ‘likes’. If you keep an active online presence and your comments are seen by people following the influencer online, then those people are more likely to find their way back to your own social media account – and hopefully your online shop!
Now You’ve Bagged Yourself Some Customers, Here’s How to Keep Them
We hope you found this chapter of our guide on How to Sell Clothes Online helpful. Now, let’s cover how to create and maintain strong relationships with your customers.
Chapter 4: Create and Maintain Great Relationships with Your Customers
Read on for our advice on how to utilize social media to your advantage, why you should personalize your services and the massive value in providing a fast and friendly customer service.
How to Sell Clothes Online: The Value in Loyal Customers
Many business owners focus on promoting their businesses and driving sales from new customers, but working on maintaining your current customer’s loyalty is often far more profitable, as Entrepreneur note:
“A 5 percent increase in retention yields profit increases of 25 to 100 percent. And on average, repeat customers spend 67 percent more than new customers.”
Work Your Social Media Accounts
A strong social media presence on Facebook, Twitter and Instagram will go along way, if you use each platform to engage with your customers regularly. Comment on photographs, ‘like’ statuses and maintain a warm and friendly online voice; this will help you to maintain a good image in the eyes of your customers and will help them to feel that they are uniquely valued by you.
In addition, lots of customers often turn to social media to voice any concerns or issues they have with a brand – replying to any concerns they have quickly, while also showing that you are understanding and want to help fix any issues as soon as possible, will really show in a good light with the customer and the other people following you on social media.
Key to building and maintaining strong relationships with your customers is ensuring that you provide them with great customer service. In a study on customer interactions, Gallup Group found that customers who received fast, responsive customer service were six times more likely to show support for the brand.
Making sure that you deal with any customer questions or complaints quickly and in a friendly and responsive way will really help spark and maintain the loyalty of your customers.
Personalize Your Services
When I get a package in the post and the owner of the shop I’ve bought from has included a little handwritten message with my parcel, it really endears the company to me. Personal notes show that a company has put a lot of care and consideration into their services – it shows that they are really thinking about you and have gone out of their way to help brighten your day.
A simple note that includes the customer’s name, and a message letting them know that you hope they enjoy their new item of clothing, will be more than enough to make them feel appreciated.
Handwritten notes are just one of the ways that you can help personalize your services and show your customers that you really value them. Keep the details of your customer’s email addresses and birthdays on file, so that you can send them a personalized birthday message on their birthday. Set reminders on your phone or laptop to let you know when you need to send a birthday message to each one of your customers.
Discounts also make awesome personalized, follow-up tools and are a great way to draw customers back to your shop. Offer small discounts to your customers, as a way to: celebrate birthdays, welcome summer and to wish them a seasons greetings. It may feel like you are losing out, but often customers offered discounts buy some new items just to use their discount.
How to Sell Clothes Online: Seeing Your Brand Grow
We hope you found the fourth chapter in our guide on selling clothes helpful. Now you know how to build warm relationships with your customers, so let’s show you how to grow your brand.
Chapter 5: Your Long-Term Game Plan
After building solid foundations for your clothing brand, it’s important to have a long-term game plan that will ensure that you continue to see growth with your online business. This final chapter will explore how entrepreneurs can continue to grow their online clothing brand and ensure its success.
How to Sell Clothes Online: Stay Active with Your Marketing
As has been touched upon before, in order for your clothing business to do well – you have to work to maintain good relationships with your customers, rather than just work on drawing in new ones.
The same holds true for your marketing, while marketing is most important to a brand when it’s just starting out, you also need to make sure you maintain a strong marketing campaign once your business has fully kicked off.
Regularly sending out newsletters, notifications of new items in stock and birthday and other holiday wishes, will all help keep your brand at the front of your customer’s minds.
Make sure you stay active on all of your social media accounts; schedule regular status updates, post new photos and let customers know when new stock has arrived. Staying engaged with your customer online will also help them to feel more engaged with your company.
Take Note of the Latest Trends
A successful clothing business stays up to date with the latest style trends and the latest cultural trends. Keep up to date with the latest fashion trends, in order to reflect the styles that are on point for your chosen demographic.
Regularly look to popular street style blogs, online fashion magazines, and designers websites for your fashion inspiration and for ideas on where the world of style will be heading next.
As well staying clued into the latest style trends, be sure to stay up to date with the latest cultural trends for your chosen demographic. Make sure you’re down with the popular cultural references, slang terms and celebrity icons; weave these references into your own marketing campaign, as this will ensure that your marketing approach feels personalised and trendy. When you sell clothes online, staying on trend is a major factor to your success.
Continue to Learn
Regularly read online blogs on marketing and brand design to ensure that your marketing and branding skills stay sharp; it can take time to become familiar with all of the most successful marketing techniques out there and can be a case of trial and error, when it comes to finding the ones that are right for your business.
In addition, it’s also a good call to take inspiration from other successful designers – taking notes on what they are doing well, how they sell clothes online, and on how they defining their brand, generating leads and finding success.
It’s important to get a balance between learning from your competition and focusing on strengthening the unique, marketable selling points of your own brand (as we explored before).
After kicking off an online store, starting to sell clothes online and seeing your success grow, it’s important to maintain momentum. It may seem like a hard and stressful feat to ensure your success, but by staying clued in to fashion and cultural trends, continually developing your marketing skills and learning from other successful entrepreneurs, your online business will continue to see success.