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When another website creates a link from their page to yours, they are giving you a backlink. Today, all search engines use backlinks to help quantify the value of any website. Generally, when everything else is equal, sites that have more backlinks receive priority in search engine results pages (SERPs) than sites with fewer backlinks.  

A good way to think of backlinks is as a vote of confidence from another site.

It’s also imperative to understand that not all backlinks are created equal. It isn’t just a game of numbers that considers what site has the most backlinks. 

Read more: Ecommerce SEO that delivers results

In addition to how many you have, another essential factor is how relevant they are to your site and the information you are sharing. Today, backlinks are even relevant in your social media strategy (The Boost Apps wrote about social media content strategy), which is something else to keep in mind. 

Posting content that is actually valuable on your social media profiles can help you generate more leads. Working with experienced marketing professionals is the best way to figure out how to develop shareable and engaging social media content. 

While all this is good general information to start with, it doesn’t really tell you how to get the right backlinks to boost your website in search engines and on social media. However, if you can keep reading you can learn what you need to do.

How Can Your Blog Content Build Quality Backlinks? Why Backlinks are Important

1. Find Avenues for Higher-Quality Backlinks
2. Black Hat vs. White Hat and Why it’s Important
3. Don’t Try to Rush the Process
4. Building Backlinks – A Beginners Guide

When it comes to backlinks, it’s important to remember – quality over quantity matters. To fully understand the importance of higher quality backlinks, you have to know why search engines, including Google, use them for search ranking purposes. 

The thinking is that websites are going to link to content they believe readers will find valuable. This means that the more sites link to a certain piece of content, the more valuable the content likely is.

Today, search engines are putting more value on backlinks that come from authoritative websites because most assume that the sites are only going to link to other content that is high-quality. 

What this means is that a backlink is more valuable when it comes from an authoritative site. However, any type of relevant reference from a quality website is going to be beneficial – especially if you are in the beginning stages of building a site or brand. At this point, it’s a good idea to aim for what you can get.

Keep in mind, a single high-quality backlink is more valuable than hundreds of lower quality links.

2. Black Hat vs. White Hat and Why it’s Important

A black hat SEO strategy is essentially a cheat- an easy way to do something with the least amount of work. As you probably guessed, these will typically result in low-quality, spammy backlinks. In the online community, most frown on black hat techniques and there are some strategies that are downright unethical.

Some examples of black hat strategies include:

  • Link bait-and-switch
  • Link farming
  • Buying do-follow backlinks from another site
  • Sneaky redirects
  • Blog comment spamming

There’s actually an official list provided by Google of the no no’s. These techniques can result in an array of backlinks, which is one reason that websites, especially those that are starting out try to use them. However, in the end, they are spammy and will result in low-quality results.

A white hat with a black band to show how even gray hat techniques can affect the SEO of your website, so make sure your backlinks follow the rules

Modern search engines are aware of these cheats and eventually, they are going to catch on if you are using them. When the search engines catch on, they will punish your website with lower rankings and it will probably be difficult to recover. 

As a result, you need to stick to white hat link building strategies. These are the only efforts that are going to help you build long-term value.

Read more: It’s Not SEO Magic: 3 Ways to Improve Your Site for Search

While white hat tactics work, it isn’t a fast process. Instead, it is a process that requires time and dedication. The results you achieve are going to be slow and they can cost quite a bit of money and time – especially if you hire someone for assistance.

Now that you know why backlinks are important, here are specific tips that will help you get started with your link building efforts.

Building new backlinks is a difficult process when your website is still new because no one knows about it. To get things started, you need to introduce your site to other people. Offer useful and relevant information and take the time to build meaningful relationships.

Start with Quality Content 

Before you can begin creating backlinks, you need to start generating content. You’ll never get a backlink if you don’t have anything for websites to link to.

Authoritative, engaging, and high-quality content is what you want. You need to get people excited and motivated to share the content you create with a link. If you are creating fluff content that is light on value, it’s going to be ignored. The goal is to be the primary source of information for the industry.

Make sure you format your content well, make it easy-to-read and clear. Be sure to use infographics, graphics, tables, quotes, and bullet points to convey the useful information you have to share in a digestible manner. 

Creating quality, dynamic content is the first step. After you have created a good collection of quality content, you can begin seeking out backlinks.

Start with friends and your personal network when you start to build quality backlinks for your site especially if you want to grow your small business

Ask People You Know

When you first start on your backlink journey, you aren’t going to have much clout. As a result, new links will be hard to get. That’s why you need to get started with your warm market.

Take time to ask family members, friends, business partners, and others who have websites if they will link to some of the content you have created. Be sure to send out links to the content that you have created that is relevant to something they do, in some way.

Work to Build New Relationships

The warm market that you have is only going to get you so far. You also need to expand your reach.

One way to do this is by becoming active on social media or by sending out an email newsletter. Take some time to interact with other people in your industry and related industries. Work to build a community and create an opt-in email list that you can keep in touch with. There are several tools and apps that can help you with this.

When you share content and accompany it with friendly banter, you can establish yourself as being an approachable authority on the subject. You can become well-known and people will begin to natural to you without any prompting.

Another good strategy is to comment on other people’s content. This is going to help further establish you among others in the industry and help you reach people who may give you backlinks down the road. It’s even possible for you to sneak a backlink into your comments from time to time. However, don’t do this too often as it can negatively impact the relationships you are attempting to build.

Another benefit offered by generating these relationships is that they can help open up guest blogging opportunities.

A diverse network is important if you want to build great backlinks so make a point of building real relationships and targeted advertising

Get into Guest Blogging

Writing an article for someone else’s website is another way you can build high-quality backlinks and it’s something that is mutually beneficial because the blog you are writing it for will get free content. 

When you are creating guest blogs, make sure you are contributing authentic articles and that you are sharing your personal insights and your experience on the topic you specialize in. In addition to providing you with a backlink, this is also a great way to build your authority.

The kicker here is that acquiring these guest blogging opportunities is challenging – especially if you are still new and somewhat unknown. You will have to put time and effort into reaching out to several websites. You may find that you need to try several times before your outreach is successful. 

Build Your Own Original Study

There are many writers who try to bolster the authority of the content they create with relevant stats they pull from a well-designed study. 

If you have some type of useful information, you will be able to create your own study and receive all types of premium backlinks. While this may sound like a daunting process, and it can be time-consuming, you don’t have to make it difficult. In most cases, the payoff will be well worth the investment.

The easiest way for you to design this study is by using a tool such as Google Forms. Create questions that will help you gather the data you want and then send it out to the right people. After you collect enough responses you can look for any data patterns and publish the results you have gathered.

Are You Ready to Build Quality Backlinks?

If you want to create quality and relevant backlinks, you have to know what to do. The information here will help you get started and give you some direction on what to do to get started.

Looking for results that take less time than building backlinks? Think about investing in paid advertising.

About the author

Ashley Lipman

Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart - all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.