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We all have that one friend on social media. You know, the one that is always shamelessly self-promoting their newest project. “Come see my band play! Buy my new t-shirt! Sign up for my class!” While you want to be supportive, you can’t help but consider hiding their feed just for a little peace.

Don’t be that friend, we can show you how to promote your business on social media without being intrusive.

We’re going to share our secrets for convincing your friends and family to buy and promote your business, without becoming THAT guy.

How to Promote Your Business on Social Media (Without Annoying Your Friends)

1. Start a business page, separate from your personal account
2. Be genuine
3. Don’t forget images and video

Pinterest graphic for how to promote your business on social media without annoying your friends from Selz advertising services

1. Start a business page, separate from your personal account

This is a big one. So many people mix business with pleasure when it comes to social media, and that’s when you start annoying your friends.

Make a business account for social media that is separate from your own personal pages to build real social proof. Not only does this allow people you don’t know to like your business, but it also keeps it separate from other life events you may be posting about.

Once you’ve set up your business page, then you can invite your friends to like it.

You can make a post sharing your new business page, tell your friends why you started the business, and ask them to like it to help you out.

Facebook also has a helpful feature where you can specifically invite people to like your page. They’ll get a notification that you’ve invited them, and they can make the decision if they want to support your new venture.

Once you’ve got a good fan base on your Facebook and Instagram business pages, then you don’t need to promote your business on your personal pages unless you have very, very big announcements. Keep it all on your business pages.

Post your real life as you promote your business to maintain friendships and show your personality, then try targeted advertising

2. Be genuine

Part of the reason your friend we were talking about earlier is so annoying is that you can tell that they’re not genuine. They just want you to buy their product so that they make money, there’s no emotional connection there.

If you share your business on social media with a genuine tone of writing, people will come.

Selling is all about emotion, and if you leave that out of your writing, you’re not going to get anyone to buy, let alone your friends.

When writing about your business on your personal pages, it’s important to stay honest and modest. Speak as if you’re speaking to your best friend over a glass of wine, telling her about your new plan to sell workout plans or clothes online.

Tell your friends why you’re choosing to start this business, what it means to you, and what your goals are. People will be supportive of your ventures when you’re willing to share a personal aspect of your life with them.

And, we get it, some social media isn’t exactly personal and honest these days, but that’s why you’ll really shine. Be the excited, truthful, bright post that shines out among the rest of your friends’ feed.

Using video is a great way to promote your business on social media with Selz ecommerce for business growth

3. Don’t forget images and video

We love image-focused platforms like Snapchat and Instagram as a way to promote not only your product but your lifestyle. These platforms are an inspirational and beautiful place where you’ll find loads of support from friends and influencers alike.

The important part here is to be real, and don’t promote your business with EVERY post. People that care about you want to see what your everyday life looks like. You can get some excellent social media ideas for business here.

We know it sounds passé, but it’s okay to show them what you ate for lunch, or the coffee shop you’re working out of, or your kid’s newest drawing. This is where you are showing that you’re a genuine person.

Once people are invested in you personally online, then you can promote your business.

Show them stories about your newest product in the works, or a picture of someone using your product. Tell your fans what you’re working on and where they can buy your product.

We’re certain that if you follow these guidelines, you’ll not only have lovely personal pages with friends that don’t resent you treating them like customers, you’ll have a thriving business page with followers that truly care about your success.

Good luck, and keep on posting!

About the author

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.


  1. Tara Storozynsky

    Hi Julie, glad you enjoyed it! Thank you for reading FounderU and commenting.

  2. Julie Veale

    This is very useful and informative- thanks

  3. Emma

    Oooh, I know one guy who makes almost the same thing. I don’t remember exactly but he uses app to find new followers on instagram. Maybe it’s not so pushy but he got a lot of followers.

  4. Jair Barcenas

    I have enjoyed reading this very much. It was truly insightful, actual, and being you is what inspires to be successful in anything.

  5. Calvin

    Thanks for this post, some great tips! I try to share to my personal FB page maybe once a week maybe twice but sometimes it’s a resource and not my product.

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