Who would have thought that our digitized dream boards could be important for solopreneurs? Pinterest was launched in 2011 and quickly encroached on Facebook and Twitter to become one of the social media giants. As of 2017, Pinterest had over 175 million users worldwide. That is 175 million people who are posting their likes, interests, products, and services to millions of other users every day. Here is why you should start using Pinterest for Ecommerce.
Not only is Pinterest spreading content far and wide across the world, but it is also proving to be a truly exceptional eCommerce platform for which brands and businesses. Pinterest offers solopreneurs a lot of potential because:
- Pinterest shoppers spend significantly more averaging between $140-$180 per order compared with $80 and $60 orders by Facebook and Twitter shoppers
- Not only are Pinterest users willing to spend a little more, but the platform also generates more ecommerce traffic (41%) than Facebook (37%)
- Pins with price tags included get 36% more likes than those that don’t
- 69% of Pinterest users have found at least one item that they’ve bought or wanted to buy
- 80% of users are women and the average American Pinterest user spends 1 hour and 17 minutes on the website.
Pinterest is essentially the way for users to window shop online. This visual friendly platform is a great place for you to get users spreading your products and services to potential new customers. If you are at a loss to get started on this platform never fear! Here are our four top tips to help solopreneurs with getting the most of Pinterest for business.
Quality is Key
Whether it’s a tweet, blog or pin, you need to ensure that the content that you are producing is of the best quality you can.
To get Pinterest users excited you really have to identify and display only your best visual content. Blogger Kelly Lester makes the very important point that the pictures you post on your Pinterest profile may be the ONLY thing someone sees, using an image to decide whether to visit your site or not, so make sure it looks good! Kelly Lester is a great example of how a micropreneur has built a million dollar business. Read more about how Kelly Lester did this and uses Pinterest in Beth Hayden’s excellent post on Copyblogger.
No one is going to repin an image that is not aesthetically pleasing, Pinterest is a visual platform, so choose your images well and then put it within easy reach of your Pinterest users. Clothing brand Lilly Pulitzer always posts quality images of their products, enticing users to buy and share!
Pinterest truly encourages creativity and innovation. By making the content you post on the site dynamic and creative, there is a higher chance that it will be shared. Pamela Vaughan suggests getting creative by thinking about your target customers’ interests and hobbies, and then creating a board to give them examples and ideas to inspire them such as this board by hole Kids Foundation foods.
Tutorials are also a great way to get your users excited about products on Pinterest. Showcase your latest products and give some tips and tricks for your customers to use them such as Chobani, the yogurt company who have recipes using Chobani yogurt.
Get your fans involved
Pinterest gives you the option of allowing other people to contribute to your pinboards by pinning pictures on to your board. This is a good idea if you have a couple of active fans who you can ask to contribute as this spread the word about you and your products.
Ben and Jerry’s do this well with fans submitting photos, recipes or even Ben and Jerry craft ideas.
Use Tools to Enhance Your Pinning
A little help goes a long way with Pinterest.
Here are 5 tools for you to use to get the most out of Pinterest:
- Piqora claims to be “the complete marketing suite for the visual web” and offers a range of features including centralized marketing, an analytics dashboard, as well as identifying and connecting with influential pinners. There is no pricing information on their site and you have to contact them for a demo. If anyone has used this tool, we would love to hear your feedback on using it in the comments.
- Pinstamatic for if you want your boards to be a bit more exciting. Pinstamatic claims that you can create
- Pinvolve allows you to create a separate tab on your Facebook page with your content in a Pinterest like format.
- Postris (formerly known as Repinly) regularly to keep up to date with the most popular pins and boards. It has a simple interface to help you stay on top of what is hot and trending on Pinterest.
- ShareAsImage (formerly PinAQuote) is a useful extension that enables you to create those popular picture quotes on the fly from any webpage. The free version is pretty basic, but you can upgrade for $5 per month if you need to. You simply highlight the text, overlay on an image, and share it.
Another tool that is essential to successfully use Pinterest for Ecommerce is ensuring that you have the “pin it” button installed on your site. This button allows users to pin straight from your site onto their own boards. This helps spread your content to their followers and beyond.
These are just some of the ways that solopreneurs can make the most of Pinterest for business.
If you’re interested in maximizing your opportunities for using Pinterest for Ecommerce you can get more detailed hints and tips from the excellent webinar How I should be using Pinterest for business by Melanie Duncan hosted by Amy Porterfield.
Lets us know in the comments section below about your successes with Pinterest or creative ways you have used it.