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If you’ve got a dream to make a living (and maybe make a fortune) as an online entrepreneur, but aren’t sure how to start selling online, you’re not alone. Many a great idea and would-be entrepreneur have fizzled when faced with the problem of how to sell online.

How to Start Selling Online in 6 Steps:

Step 1: Find a killer product
Step 2: Put together a marketing plan
Step 3: Choose an Ecommerce platform
Step 4: Build your website
Step 5: Implement your marketing strategy
Step 6: Never stop learning

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how to start selling online

For those who are just looking to start selling online, the world of ecommerce can be a confusing, jumbled mess. Fortunately, we’re going to help you cut through the noise by providing you with a complete, no-nonsense checklist to opening and running a successful online store. If you’ve always wanted to open your own ecommerce store, but weren’t sure how to get started, this is the guide for you.

Step #1: Find a Killer Product

There are stories of people making millions of dollars on nonsensical products thanks to their unique marketing approach (the pet rock is one that comes to mind) but finding success selling online is going to be a lot easier if you have a great product, or, better yet, multiple great products.

The good news is that you don’t have to reinvent the wheel to build a wildly successful business. There are plenty of online stores selling “me too” products that are doing extraordinarily well, and this is actually how most entrepreneurs get started. One great way to find products is to purchase them in bulk from wholesalers. Platforms such as allow you to find a vast range of products that are incredibly affordable. Find one that fits a niche you’re comfortable with, isn’t overcrowded, is marketable, and has good profit margins, and get started selling.

how to start selling online

Another excellent option that keeps your physical and shipping costs low is digital products. Digital products include ebooks, games, online courses, and so on.

With digital products, you don’t have to deal with the hassle of shipping, inventory management, or anything else you will encounter when you’re selling physical products. Best of all, digital downloads are hot sellers right now, with plenty of people willing to pay good money for things that exist only as 1’s and 0’s on a computer. Figure out what your expertise is and how you can turn it into a sellable product.

Read: Top 6 Business-Boosting Benefits of Selling Ebooks Online

Step #2: Put Together a Marketing Plan

Selling online is all about marketing. Gone are the days where you could just throw up a website, sit back, and watch the traffic pour in. While it’s still completely doable to build an online store that sees a ton of traffic – and a ton of sales – you’ve now got to bust your tail to get it there. Fortunately, there are a lot of marketing strategies you can put to use to drive people to your site, including:

You will want to learn as much as you can about the online marketing strategies/options that exist and put together a marketing plan that is customized for your product.

It’s important to do this before you actually build your website and start selling online, too, since the marketing plan you put in place may influence your site’s design. Choose one of those marketing ideas on the list above that sounds interesting to you, and do a little research on how to get started.

Step #3: Choose an Ecommerce Platform

The right ecommerce platform can make or break your online store. In one of our previous posts we discussed in detail what you will want to look for in an ecommerce platform, but, in summary, these things include great customer service, attractive aesthetics (check out our beautiful themes here), helpful tools and features, good user interface, top-of-the-line security, and affordable fees and pricing.

Take the time to explore the platforms you are considering, and don’t just choose one at random. Not all ecommerce platforms are created equal, after all, and your ecommerce platform is the structure around which you will build your entire business. Make sure you choose one that will give you everything you need to make your online store a success.

Step #4: Build Your Website

Now that you’ve learned a little bit about how to sell online and chosen a great ecommerce platform, it’s time to build your website. While picking a platform with a variety of tools and an easy-to-use interface will make building a good website a lot easier, you’ll still want to put in a lot of time and work to optimize your site.

Entire books could be written (and have been written) on optimal web design, but there are a few basics to get started with. For one, you will want to fill your website with crisp, attractive images and stellar written content. People want to know they are buying from a professional, and nothing screams unprofessionalism like shoddy images and poorly written product descriptions. Take the time find some nice images, write some great content, and upload these things onto your website in a way that is easy on the eyes.

Next, you will want to put your products up for sale. If you chose a good ecommerce platform, this step will be simple, and features such as checkout and payment options will already be in place. All you really have to do is list the products in your inventory, upload your images and
product descriptions, and select a few options such as pricing and shipping.

Add a few tweaks to your online store such as interlinking, sign-up forms, testimonials, SEO keywords, and anything else that might increase your chances of making a sale and you’ll be set.

Read: How to Create Picture-Perfect Product Images

Step #5: Implement Your Marketing Strategy

Now that your online store is up and functioning, it’s time to start putting your marketing strategy into action to drive people to your new site. What this step looks like will depend largely on the type of marketing strategies you have chosen.

Whatever they are, though, it’s important to keep one thing in mind: your marketing strategy is going to constantly change. When you start selling online, you need to remember one thing: change is inevitable. You will find that some things work well, and some things don’t work at all, and you’ll have to adjust your marketing strategy accordingly.

Don’t sweat it if the marketing strategy you end up using is completely different from the one you originally put into place. This trial-and-error evolution of your online marketing approach is all part of building a successful online store.

Read: The Ultimate Guide to Promoting your Online Store

Step #6: Never Stop Learning How to Sell Online

Even the most successful sellers never stop learning how to start selling online, and they are always looking for ways to improve. The internet is a constantly changing medium, and even if it were to freeze in its current state there would still be more information for online sellers to learn than a single person could ever possibly get through.

The more you learn, though, the better you’ll do, and now that you have everything in place you need to be successful selling online, it’s time to go out and find what works best. Test new tactics and designs, make adjustments, and never get complacent. Do all of this, and you’ll be sure to eventually find a formula that works, even if it takes a little time.

Ready to start selling online today? Sign up for a free 14-day trial of Selz and start building your ecommerce empire!

About the author

Molly Corless

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.


  1. inna

    How much do you charge when an item, is sold?

  2. Ruchika gandhi

    How do I sell products online.

    1. Selz

      Kristen DeCosta

      Hi Ruchika! Thanks for your comment. There are lots of great articles here on FounderU under the “Getting Started” category that will walk you through getting set up. You can use Selz to sell your products online. Just head to our homepage and click the “Get Started” button to sign up for your free 14-day trial! Our Customer Success team will be there in live chat to help you get your store set up. Hope this helps :)

  3. Jay Casey

    When selling based on paying per item, how many different sites do most sellers list the same products on simultaneously?
    ie: listing products on Shopify, Retailmenot, eBay, Big Commerce ect but paying only the site the item sold on.

    How do I get other websites or bloggers to place a link to my store?

    Is it better to build multiple specialty stores or just one website that sells everything & anything?

    I have been delaying the launch of my business until, I am properly educated in the age of digital marketing. There seems to be never ending opportunities to waste valuable marketing dollars on.

    Which marketing option brings the most visitors to a website?

    Information sharing is the one thing the elite can not control and the most important tool for the average working person. I look forward to reading your opinions and any proven facts. Thank you

    1. Selz

      Molly Corless

      Hi Jay,
      Thanks for your questions, I’m glad you’re taking time to learn.

      Most people do not add their products on multiple sites such as Shopify, BigCommerce, and Selz. Those act as a storefront, but do not do marketing for you. Places like eBay and Etsy, and Amazon, however, are marketplaces where people can specifically shop for your products.
      There’s no magic answer for getting websites to place links to your stores. Some people use affiliate programs, some use partnerships, and others just get lucky.

      Please feel free to continue to browse FounderU, where we do spend a lot of time teaching how to start your business and also market it. Best of luck!

      -Molly at Selz

  4. Anand jha

    Hello sir
    Please suggest me, If I write 2 blogs for the same product in the same way and place that on two different sites of mine, will that be against the copyright laws. Because I’m the writer could place same content on my two different sites? Please suggest.

    1. Selz

      Kristen DeCosta

      Thanks for commenting! Because you own the content you write, you should be able to publish it in as many places as you would like!

      Hope this helps :)

  5. Kathy Spencer

    Excellent post Molly! Migrating to online world has become need of the hour. And the first step is choosing right niche and name. The domain name speaks about its brand which is why it is must to provide a memorable name that is easy to remember too.

    1. Selz

      Molly Corless

      Thanks, Kathy! The niche and name are very important! And finding a name for your brand can be the most enjoyable part of starting an online business ;) -Molly

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