Short, sweet and to the point. That’s the way to sell to time-poor customers. So gone are the days of the 46 page website. The awesome one-page website is fast becoming the kind of focused product sales.
We’re not saying that having additional information on your site isn’t good. Having relevant pages, a blog and a store can be beneficial for SEO and additional information for your customer.
What we are saying is that if you’re trying to sell a product, you’re going to convert best with a sleek and modern one-page design that gives relevant and accurate information to your customer quickly.
Attention spans are only going one way, and people don’t spend hours ‘on site’ researching products. If you’re able to convey your product message in a convincing way, you really only need one page.
Here are the top 5 sections you need on your one-page website to sell your product:
1. An Eye Catching Header:
We recommend a large header image that is going to capture your customer’s attention. If you can show your product being used, even better, but if you can’t the image is all about mood. People take images in subliminally so choose an image that fits with how you want your customers to feel about your product.
You’ll also want to include a header tagline that explains the product you’re selling as well as the key benefits.
Finally, a key component of the Header is a Call To Action (CTA). You’ve hit them with a great image, you’ve got them to ready a couple of lines of snappy copy that summarizes your product. So now get them to do something! Add a button with a CTA that moves the process along. Action verbs are best. I mean, you really can’t beat ‘Buy it now’ but we’ll settle for ‘Learn more’.
2. “As Seen On” Social Proof
Social proof is an incredible way to promote your product without making the user do more research outside of your site. Use logos of well-known and relevant news channels, people or review sites that are easily recognizable. Of course, you do have to be featured on these channels first, but once you are, make sure that your public knows how famous you are! This will establish your brand as something that is well known and well liked, even before your customer may be familiar with you.
3. What’s Included Section
Make sure your customer knows what exactly is included when they purchase your product. Using numbers and percentages here really helps sell your product (e.g. over 101 recipes, Increase revenue by 300%…etc.). Using bullet points can help fill out your product and provide the customer with a clear idea of what they’ll get, and when done right, shows the true value of your product.
4. Reviews (more social proof!)
Like we said before, social proof is a great way to promote your product. Customers spend more time reading reviews on products than ever before. If you have reviews right on your page, this will keep your customer on your page instead of wandering over to Yelp or Amazon. Make sure you’re using positive, easy to read reviews, and make sure you use the review with your customer’s permission. We suggest adding a photo of your customer as well for additional proof (again, with their permission). This is going to show that real people use your product, and are pleased with it.
5. Benefits Section
While this is similar to the What’s Included Section, the benefits section can be even more important. This is where you make an emotional statement that convinces the user to buy your product by providing them with their desired outcome. Sell them the dream, not the product. If you’re selling fitness or meal plans, you’re going to focus on losing weight or becoming healthy. If you’re selling business plans, your focus will be making money. Figure out what your customer wants, and demonstrate how they’ll get it from your product.
6. A Strong Call to Action
We recommend having call to action buttons throughout your site. It’s important to be available as soon as your customer is ready to purchase: don’t make them search for a sale.
At the end of your page, you’ll want to showcase the product with a summary of the whole page, a picture of the product, and a purchase button. This will be the final destination for your customer, and hopefully after reading your page, they are ready to purchase!
Bonus tip: Make sure that your site is mobile-optimized, and has the ability to purchase your product over a mobile phone. More and more transactions are being made on cell phones, so don’t miss out on that major opportunity for additional sales!
If you use all of these features on a single website page, then your product will be ready to sell! This one-page offer will give your customer enough information to be ready to purchase your product. Set up your one-page store, sit back, relax and watch your conversion rate increase.