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It’s a busy time at Selz, as always, and we’re working to make our platform more powerful, streamlined, and intuitive for our customers. We wanted to collect together some of the exciting updates and new features that are making Ecommerce success more attainable than ever.

April 2019
Product Variant Images

Product variants are a simple way to offer the same essential item in different ways based on color, size, course length, and other variables. Whether you’re selling clothing, coaching, jewelry, or tech, product variants make it easier than ever to feature your inventory in a stylish way.

So how do you clearly showcase variants of your products? You can now add images for specific variants of physical and service items.

It’s really simple to start using variant images. Within the variants section of the “Add item” modal, the option to ‘Choose image’ is listed with each variant. All you have to do is select a variant combination within the product detail page to update the image displayed. Learn more here.

February 2019
Great news for WordPress sellers!

The world’s most popular content management system just got a makeover. Gutenberg, the new block-based editor, utilizes similar drag and drop dynamics to the Selz store builder, offering exciting new ways to build a site.

WordPress sellers can now add an Ecommerce block to their stores which could include a Selz button, widget, or an entire store. From here you can select from several action options including “add to cart”, “go to buy screen”, and “look at product in more depth”.

There are a ton of new display options as well. The color select lets you paste in color text codes and will warn you if combinations might be hard to read. The Selz editor allows you to quickly create square images and truncate product titles for easier viewing.

Pagination is now available for users with large inventories. The new search bar also crawls both product titles and descriptions, making it easier for shoppers to quickly find what they’re looking for.

All you need to do to use these exciting new features is to update your Selz WordPress plugin to the most recent version- learn more here.

We’ve updated our padding settings!

Padding, or the space between elements on your page, can be tricky to get just right. Too little padding makes a site look cramped, which makes it difficult for customers to read and differentiate sections. On the other hand, too much padding makes a page look bloated and means that visitors can only visit a frustratingly low number of elements at once.

You can now manually adjust the padding on elements within your store using a simple slider. Starting in the dashboard, click on Store > Customize to make sure that your theme is up to date to get going. When you’re ready to start playing with the new feature, navigate to Design > Layout.

New Features: Embeds are better than ever!

You can now embed product categories as well as individual products, widgets, and full stores. On top of that, there are tons of new customization options, including the ability to truncate tiles, quickly create square images, a new and improved search bar, and an all-around performance improvement.

Heads Up, Developers: new advanced HTML settings!

There are new options to dig deeper and customize further with Selz. Interested? Learn more here.

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About the author

Bryce Patterson

Bryce is a writer and content marketer for tech companies including Churn Buster and Evergreen. He gives ecommerce business and non-profits a more human, relatable voice. He has written a novel, worked on a comic book, and played in a handful of bands. Bryce lives in Colorado.


  1. Lea

    Wooot woot padding! So excited, my store’s going to be getting a spring cleaning!

    1. Tara Storozynsky

      Hi, Lea, thanks for your comment. We’re excited, too!

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