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It’s an exciting time at Selz, the ecommerce platform for growing business.

We’re working to make our platform more powerful, streamlined, and intuitive for our customers.

This article is a collection of some of the updates and new features that are making ecommerce success more attainable than ever.

August 2019

Instagram Shopping is here!

Customers can buy your products directly from your Instagram posts and stories. This direct integration to your Selz Facebook store makes online shopping simple.

You may already use Instagram as a marketing channel. Now, shoppers can buy direct from your Selz store with product tags and shoppable posts. 

The Selz integration with Instagram Shopping lets you post shoppable stories and product posts that lead directly to your Selz store for more sales from your favorite social media channel

You can use hashtags to increase the reach of your products. Use stories to entice customers and promote your brand. 

Give your customers a secure online experience from a store they know they can trust. Sell your products through one of the most popular social media platforms in the world.

You can find instructions on how to add Instagram shopping to your Selz store here.

This feature is available on all new plans

Add Instagram shopping to your online store today.

July 2019

The highly-anticipated day has arrived. Staff accounts and Google Shopping features are live for customers on our new basic, standard and advanced plans, with more exciting features to come in 2019. 

Plus – all new plans come with zero transaction fees.

These features offer incredible opportunities to grow your business, whether you automate a campaign with Smart Shopping or prepare your business processes for growth with staff accounts.  

Learn more about the incredible features in our new plans here

June 2019

Staff Accounts

Staff accounts are one of our most frequently requested feature updates, and we’re excited to announce that they are on the way! This feature offers a new degree of freedom in your processes as you grow and scale.

Essentially, you’ll be able to set different roles for different members of your staff, allowing for greater visibility in internal processes and a broader range of control in your business. Each store will have an owner and that owner can assign other roles like admin and staff.

Staff accounts will launch in the next couple of months when we release our new plans.

Google Shopping

Google Shopping is just about here, and it’s a game-changer. Soon you’ll be able to connect your store directly to the Google Merchant Center, a vast digital marketplace with an enormous audience.

The process is super intuitive and streamlined- all you need to do is sync your product listings with Google. You’ll still be able to control everything from your Selz dashboard. Not only that- you can use Google’s retargeting tools to create smart shopping campaigns that get your products in front of the right customers.

As with Staff Accounts, Google Shopping will go live this summer when we debut our new plan options.

May 2019

New Embed Options

We’re updating our embed features to offer greater personalization, as well as crafting a more streamlined buying process. Alongside options to embed a button, widget, or full online store, you’ll soon have the ability to embed a detailed product page designed for conversion. Stay tuned- this new feature will be launching in the next two months.

Coming Soon

Selz is working hard on some new features that will have a major impact on sales and visibility. These updates will be coming down the pipeline in the next couple of months, and we will keep you updated with the details here, as well as in our weekly newsletter. To subscribe, sign up here.

Increased Image Capacity

In addition to variant images, you can now add up to 25 images per item for each item in your Selz online store. Want to show a product from multiple angles? Have an item that is available in 20 colors? You have all the images you need to show your products off.

Add up to 25 images per product to your online ecommerce site with Selz, the ecommerce platform for growing businesses, another one of our great new features.

April 2019

Product Variant Images

Product variants are a simple way to offer the same essential item in different ways based on color, size, course length, and other variables. Whether you’re selling clothing, coaching, jewelry, or tech, product variants make it easier than ever to feature your inventory in a stylish way.

So how do you clearly showcase variants of your products? You can now add images for specific variants of physical and service items.

It’s really simple to start using variant images. Within the variants section of the “Add item” modal, the option to ‘Choose image’ is listed with each variant. All you have to do is select a variant combination within the product detail page to update the image displayed. Learn more here.

Image showcasing the simple ways that sellers can add images to the variants of their products. Check out this and more new features from Selz, the Ecommerce platform for growing businesses.

February 2019

Great news for WordPress sellers!

The world’s most popular content management system just got a makeover. Gutenberg, the new block-based editor, utilizes similar drag and drop dynamics to the Selz store builder, offering exciting new ways to build a site.

WordPress sellers can now add an ecommerce block to their stores which could include a Selz button, widget, or an entire store. From here you can select from several action options including “add to cart”, “go to buy screen”, and “look at product in more depth”.

There are a ton of new display options as well. The color select lets you paste in color text codes and will warn you if combinations might be hard to read. The Selz editor allows you to quickly create square images and truncate product titles for easier viewing.

Pagination is now available for users with large inventories. The new search bar also crawls both product titles and descriptions, making it easier for shoppers to quickly find what they’re looking for.

All you need to do to use these exciting new features is to update your Selz WordPress plugin to the most recent version- learn more here.

We’ve updated our padding settings!

Padding, or the space between elements on your page, can be tricky to get just right. Too little padding makes a site look cramped, which makes it difficult for customers to read and differentiate sections. On the other hand, too much padding makes a page look bloated and means that visitors can only visit a frustratingly low number of elements at once.

You can now manually adjust the padding on elements within your store using a simple slider. Starting in the dashboard, click on Store > Customize to make sure that your theme is up to date to get going. When you’re ready to start playing with the new feature, navigate to Design > Layout.

A graphic of spacing for the page for an article about new ecommerce features. Check out this and more new features from Selz, the Ecommerce platform for growing businesses.

New Features: Embeds are better than ever!

You can now embed product categories as well as individual products, widgets, and full stores. On top of that, there are tons of new customization options, including the ability to truncate tiles, quickly create square images, a new and improved search bar, and an all-around performance improvement.

An image showing product categories as you build a site with Selz. Check out this and more new features from Selz, the Ecommerce platform for growing businesses.

Heads Up, Developers: new advanced HTML settings!

There are new options to dig deeper and customize further with Selz. Interested? Learn more here.

Want more updates about what’s new at Selz? Subscribe today!

About the author

Bryce Patterson

Bryce is a writer and content marketer at Selz, and a freelance writer for tech companies including Churn Buster and Evergreen. He gives ecommerce business and non-profits a more human, relatable voice. He has written a novel, worked on a comic book, and played in a handful of bands. Bryce lives in Colorado.


  1. Susan

    Brilliant! I have been waiting for this feature! The integration makes it very easy to use. Thank you!!!

    1. Jana Rumberger

      Thanks Susan! I’m guessing you’re talking about the new integration with Instagram – and yes, we’re excited too! Looking forward to hearing your feedback :)

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