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Selz makes it easy to track the progress of your growing business with Google Analytics integration.

Getting Started with Google Analytics Ecommerce Reporting

Google Analytics is an essential tool that can help you better understand:

  • Who is coming to your ecommerce site
  • Where your site visitors are coming from
  • What visitors do when they get to your site
  • What messages your visitors respond to
  • And much more!

Now you can use the full power of the ecommerce conversions and reports in Google Analytics to make better data-lead decisions about your store.

Use the ecommerce reports to get a deeper understanding of your total sales, individual product sales, conversion rate, and average order value.

Plus, you can use the ecommerce data in other reports to find out key information like which sources of traffic bring the most valuable customers or to measure the ROI on any paid campaigns you run.

Businessman analyzing data from Google Analytics for this article with simple steps to use this Selz feature

A Few Simple Steps

Don’t worry, this only takes a few seconds and is easy to do. To start using the ecommerce reports in this platform you need to enable your Selz site in Google Analytics.

  1. Log in to your Google Analytics account
  2. Click on Admin at the bottom of the menu bar on the left in Analytics
  3. Select View
  4. Click ecommerce Settings
  5. In the ecommerce Setting section, click the toggle so it says ON under Enable ecommerce
  6. Click Submit

Google Analytics with Selz

It’s as simple as copying and pasting your Google Analytics ID into the Google Analytics field under your Store Settings in Selz.

This is a picture of the Selz site in the Analytics and Ads section of Settings where you can place your Google Analytics tracking code

Selz takes care of the rest. Your Selz store is now ready to start tracking ecommerce.

What Can You Do with Google Analytics?

You can use ecommerce data to provide more insight into the customers on your store.

  • Are you getting more visitors from social networks or organic search?
  • What kind of traffic did your most recent campaign get?
  • How long do your customers spend on each product page?

These are just a few of the questions that this platform can answer.

You can access ecommerce data from various reports in Google Analytics.

This data can give you a better understanding of your best sources for customers, the performance of campaigns, customer shopping behavior, and product performance.

Bottom Line

Google Analytics gives you the insight to help you better understand the effectiveness of your efforts.

It helps you understand what your customers buy and where your most profitable customers come from so you can optimize your marketing and new product releases.

The sheer amount of data available can be overwhelming, so it’s good to think about what data is most important for your business, and how you plan to use that data.

Free training is also available online for both basic and advanced users. For more information and details on how to get the most from Google Analytics reports and its advanced features on Selz, check out the help and support documentation.

Go on! Grab yourself a coffee and deep dive into analytics and unleash all that valuable insight.

This post was originally published in October 2014 and has been updated for accuracy and comprehensiveness.

About the author

Geoff Austin

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.

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