Skip to content

If you’re not already thinking about mcommerce it’s not too late, but your growing business could be seriously missing out on thousands of dollars of revenue.

Mcommerce is the description given to people who use their mobile device like a smartphone or tablet to research and buy online. 

A good mcommerce experience will be critical to the success of selling online in the months and years to come.

Why is Mcommerce Important?

How customers shop and purchase online is changing dramatically. Our smartphones and tablets go with us almost everywhere. People now shop on their tablets while watching TV or browse while at the cafe drinking a coffee.

Mcommerce is growing at a huge rate. Experts expect mcommerce sales to overtake ecommerce sales by the end of 2019.

Mcommerce accounted for over 44% of US Ecommerce sales in 2018, and a lot of this growth is coming from people shopping with smartphones.

Businesses are waking up to how important mcommerce is and the need to have a good mobile site. Smartphones are not only great tools to purchase products, but they are also instrumental in every sale.

Take a look at the graph below about holiday shopping smartphone use from Statista.

This holiday shopping infographic has details about how important smartphones are for the shopping experience and is included in an article about mcommerce for Selz, the ecommerce platform for growing businesses

The Challenge with Mcommerce

More than half of US and EU consumers feel annoyance and with their mobile retail experience.

Your customers have high expectations when shopping via their mobile device which you cannot afford to ignore. The challenge is how to exceed this expectation and to maximize the business opportunity that mcommerce presents.

How to Be Mcommerce Ready?

Now is a great time to make sure that you are mcommerce-ready and that you’re providing your customers with a fantastic mobile shopping experience.

The most effective way for small businesses to ensure that their site and cart is mobile friendly is to use responsive design with your website theme, shopping cart, or ecommerce solution.

Responsive design optimizes your website to ensure that all the features will effectively operate on the various different devices and screen sizes. It intelligently adjusts its layout and features to your customers’ viewing format. This eliminates the need for a separate mobile or tablet site.

Go to the website of your ecommerce or payment solution provider to check if it is mcommerce optimized. The top mcommerce solutions, like Selz, will have built-in mobile commerce shopping cart features so your customers can browse and buy from your store using their mobile phone.

If you are ready to get started with mcommerce, you can try a 14-day free trial of Selz.

Sell digital downloads with Selz ecommerce for business growth

Mcommerce Checklist

1. Your site is optimized for small screens and tablets

First, ensure your ecommerce platform and any website themes are mobile optimized so your customers can easily view and navigate around your site and products.

You want your products to look fantastic no matter what device your customers are on.

Over 85% of mcommerce users failed to complete their purchases, often because the desired product information failed to properly load.

2. Make your site easy to navigate

A clear layout is vital as customers need to be able to easily navigate around your site without zooming in or out on their smaller screen.

Your mcommerce site needs to include the same features and product details as your website.

3. Make sure your online store is iOS and Android compatible

These are the two most popular platforms and are the ones your customers are most likely to be using. That being said, over 35% of ecommerce orders happen on iPhones.

4. Keep calls to action front and center

If they can’t easily find your buy now, add to cart or checkout buttons they will go elsewhere.

These are the most important buttons on your site. Don’t make the customer search for them, they should be big, bold and prominent on your page.

5. Simple and easy checkout experience

Your secure checkout needs to be quick and easy to use. This is because the checkout abandonment rates are dramatically higher on mobile devices.

69% of smartphone users are more likely to purchase from ecommerce sites that give easy answers to their questions or concerns.

You can see this by how the conversion rates vary by device.


Smartphones appear to be more commonly used for browsing and research while customers actively purchase on desktop computers or tablets.

Optimize Your Mcommerce Shopping Cart

It will frustrate customers buying online via a mobile device if the checkout process takes too long or they have to painstakingly type in lots of details into forms unnecessarily.

For example, don’t ask customers for address details if they are purchasing an eBook or some other digital product they will be downloading.

  • Let users purchase without having to register.
  • Don’t force potential customers to create an account before you allow them to buy.
  • If you do want them to register, encourage the registration after the purchase is complete and offer a tangible benefit.

The good news is that if your website and ecommerce platform use responsive design there’s no work for you to do. There is no need to panic if they don’t use responsive design, you’ve still got time to get mcommerce ready.

But don’t delay, put it at the top of your list. Mcommerce is taking off and you don’t want to miss out.

This post was originally published in June 2014 and has been updated for accuracy and comprehensiveness.

About the author

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.

Leave a Reply