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Creating an ecourse takes work and resources. Sometimes it takes so much that it’s easy to forget how important marketing courses online really is. 

Even with a solid marketing plan, you may find yourself running out of ideas that will bring traffic, students and sales.

You love what you do, and teaching online is an incredibly rewarding source of passive income for course creators. So let’s talk about effective marketing strategies for selling online courses.

Marketing courses online? Check out these 10 ideas just for course creators

1. Post a presentation on SlideShare
2. Create a killer landing page for elearning marketing
3. Write a blog post
4. Share an opinion article on LinkedIn
5. Add products on Pinterest
6. Offer a lead magnet
7. Answer questions on Quora
8. Ask forum influencers to share your online course
9. Put together a public relations fact sheet
10. Run an ad on Facebook

We’ve put together this list of the most effective online learning marketing ideas. Most of these require some time and consistent effort. That said, they are mostly easier than they seem. 

All it really takes is sticking to your goals. We know it’s tough, but if you follow your plan all the way through, you’ll start seeing real results.

Let’s get to work.

1. Post a presentation on SlideShare

Everyone knows that video is a top strategy to promote online courses. You’ve heard all about the value of email. So what’s another top tool for marketing education? Slide presentations. 

Slideshare presentations are an effective strategy for marketing courses online

Over 60 million people scan presentations on SlideShare every month. Slides are an easy way for your audience to consume dense information, but they take less time to put together than a video or an SEO optimized blog. 

You’ll always have to compete for attention on social media. The brands that are most effective at elearning marketing have found a way to stand out on platforms like Twitter and LinkedIn. Their most effective tool is SlideShare.

When your potential customers see the valuable content you add to SlideShare, they’ll understand how much your online course is worth. So, invest in creating a collection of SlideShare presentations that support and expand on the lessons you teach as a course creator.

A man teaching his ESL class may need help with elearning marketing, so this article is full of useful ideas

Presentations are vital to marketing your courses online, but don’t stop there.

2. Create a killer landing page for elearning marketing

A great landing page is a place to share your story with students. Crafting smart landing pages can make your sales grow over time.

Every part of the design should reinforce your brand story. For instance, if you are marketing a real estate course, your content will have a different feeling than if you plan to sell financial elearning.

Creating a sales funnel for your online course can include: 

  • Linking to your landing page from popular blog posts
  • Links to videos that educate and promote action
  • Landing pages to appeal to students at every point in the decision-making process
PDFs, apps and other software are digital products you can easily sell and market with Selz, ecommerce for business growth

For example, say you’re selling an online education course on how to write and sell software

You’ll want to send out emails that might include:

  • Free content on how to connect with the right developer
  • Blogs that show how to write a business plan before you launch your site
  • Social media posts about how to network with the right B2B software customers

Be sure to include a call-to-action on each landing page. Whether you’re asking visitors to sign up for your email list, upload a free digital product or buy your online course, you need to make it clear what you want them to do.

3. Write a blog post

Blogs help you grow email lists and drive organic traffic to your website.

Blogging is a great strategy for SEO. A great blog also makes it easier for students just getting to know you to trust your ideas and experience. 

A blog can help you move leads and existing customers to a call-to-action or landing page without spending extra money. It’s a great long term strategy for traffic, you just need to create a content schedule and stick to it.

Promotion is important with a blog. Write guest posts to build authority, drive targeted traffic and get backlinks. These backlinks will improve your site ranking, which improves your chances of showing up in search engines.

4. Share an opinion article on LinkedIn

Today, getting people to notice you on social media, and then act on it, requires some effort. Your potential students spend a lot of time researching online before investing in a professional online course. 

Part of that research is getting to know you, so start adding opinion pieces to your LinkedIn profile.

To get started, click ‘Write an article’ instead of just adding a quick post or link to your profile. 

Write an article directly on LinkedIn to improve your online education marketing

You can also promote favorite pages on your website with a short LinkedIn post, but long-form content directly on the platform usually performs best

5. Add products on Pinterest

Most people searching for professional online courses are planning for their future. You might not expect it, but Pinterest is the third most popular social platform. There’s no better platform to introduce your students to your courses. 

If you’re not familiar with the platform you may think it’s primarily an online scrapbook for sharing beauty and fashion. But every niche has a place on Pinterest. 

Some popular categories you might not expect include:

Pinterest isn't just for beauty and fashion, there are categories for sports, finance, real estate and more

Consider making a series of branded images just for Pinterest and link them to your online courses. Add announcements and use category tags for long-lasting results.

Unlike Instagram and Facebook, you can sell digital products like online course videos and eBooks directly from Pinterest. 

It’s easy to post your products from Selz right to your Pinterest business account:

  1. Log in to your Selz account
  2. Go to the left navigation menu in your dashboard, then to Settings > Sharing 
  3. Confirm that your Pinterest account is connected
  4. Head back to your Items list, and click the … on the far right of your product and scroll down to Share
  5. Select Pinterest and write something to go with your post
  6. Click Share

Your product will show up as a pin, and will be available for purchase through the link you’ve provided.

6. Offer a lead magnet

Build lead magnets into your marketing strategy and use them wisely. Remember, course creators don’t just need to connect with new students. You also want to encourage return students to take new courses.

A lead magnet is a simple way to give new students a sample  of what you are offering while  building up your ever-important email list.

Read more: Everything You Need to Know for Effective Lead Magnets in 8 Simple Steps

7. Answer questions on Quora

If you’re marketing courses online, consider answering questions on Quora.

The main goal here is not to add links to your site, but to show that you are an authority in the subject of your online course. To prove your authority, there are many ways to engage on Quora:

  • Respond to relevant questions
  • Join spaces  
  • Comment or upvote answers from other experts
Quora has a ton of options to connect with students for marketing courses online

You’ll need to be careful that your answers aren’t too salesy. Posting for this community is powerful because it gives you a chance to show your expertise to people who are looking for your unique knowledge. This article shares some other ways you can maximize your presence on this platform.

8. Ask forum influencers to share your online course

Quora isn’t the only place online where you can cultivate community. Reddit, Facebook Groups and other niche-specific forums are the best way to connect with anyone looking for your online courses.

Course creators using forums like Reddit to connect with students are giving themselves valuable connections that will pay off

Developing a presence and popular reputation in these communities isn’t easy,  but there are a few strategies you can use to connect:

  1. Follow the rules  
  2. Ask smart questions that show you’re paying attention to the group and what they have to say
  3. Read and like comments for a while before you start plugging your elearning course

9. Put together a public relations fact sheet

So many people talk about press releases, but there are other ways to connect with the press! News agencies are always looking for interesting stories, but before you start pitching it’s important to get all your facts straight.

Put together a great public relations fact sheet. This way, when you catch the eye of a reporter who loves course creators, you’re ready for prime time.

Read more: Publicity Tips for Small Business

10. Run an ad on Facebook

Have you tried ads before and stopped when it didn’t bring you the results you were hoping for? An important thing to know about paid advertising– most of the work happens after your first ad goes live. 

Selz ecommerce and managed advertising is a Facebook agency partner so you cal sell on facebook

The secret is testing, testing again and trying new ideas just a bit at a time. If your audience lives on Facebook, Facebook ads are an easy choice. You can check your ads in real-time from your Facebook page while you update your feed and respond to comments. 

Our team of managed advertising experts do this too. We’re constantly monitoring campaigns for our managed advertising clients.  Optimizing performance, updating copy, images, calls-to-action and more is essential for high performing paid ads.

Looking for more marketing tips? Talk to us about your sales funnel.

About the author

Jana Rumberger

Jana is a writer and Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is a visual artist and foodie in Portland, Oregon.