Skip to content

Selz has a fantastic selling feature to help with the sales of your apps, software, themes and other digital products. Users are now able to issue license keys to buyers, an update that could truly revolutionize many small online businesses.

What are license keys?

A license key is a unique combination of letters and/or numbers generated once somebody purchases, and agrees to the terms and conditions of your digital products.

How can license keys make a difference for your ecommerce business?

Digital products by nature are easily shared, copied and hijacked by users that have not paid you for the privilege. It’s not difficult for your templates to be shared via email, or for your software to be installed on multiple devices – license keys protect you from this.

Today Calendar Pro reports that 85% of Android app installations have not been paid for, some sellers claim figures as high as 95%.

If people are bagging your products like eBooks or videos for free, your business is losing out on revenue. And if your business is built entirely on a foundation of digital products, this could have severe consequences. License keys are there to protect the app creators, template designers, digital artists, and software developers.

At some point you will have been on the other end of license keys – all computer operating systems use them, as do providers of frequently-used software, such as Microsoft Office or Adobe Creative Cloud.

Now you can protect your own business in the same way. You can make your products, and consequently your pockets, more secure.

Read more: How to Start Selling Software Online: The Essential Guide

How can you get started with license keys?

It’s easier than you think. When setting up a new product there is now a tab called “Licenses”, which allows you to decide when (and how) you’d like to generate your license keys.

You by no means have to create and issue license keys manually to each buyer – Selz does this for you, either by pulling keys from your pre-approved list or requesting them from your specified URL.

You could also use this feature to restrict sign-ups to your latest online program if you’re interested in connecting with a smaller group.

Ultimately, this about protecting your digital offerings. Selz is dedicated to doing just that while making it easy for both the seller and the consumer.

For a super-simple step-by-step, check out this post.

About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.


  1. David

    Will Do, thanks Kristen :)

  2. Kristen DeCosta

    Hey David. Thanks for reading and commenting! As I told Steven, the best way to get good answers to these questions is to email or livechat our customer support team! They will be able to give you a much more helpful answer than I can here! You can email them at [email protected] or livechat them within the platform! They are very quick to respond either way.

  3. David

    Hey Kristen, thanks for the post. I am also very interested in Steven’s question above. Is there anyway I could get the answer sent to me also?


  4. Steven

    Thanks Kristen! I’ve already had a reply :)

  5. Kristen DeCosta

    Hi Steven! Thanks for the questions! Please email us at [email protected]. We can give you a much better answer there!

  6. Steven

    Hi there, firstly I think implementing license keys is a great idea! But could you please clarify for me how this would actually work?

    Since the codes are randomly generated/from a list and have no link to the customer or the customer’s device – if the customer chooses to share the product, why wouldn’t they just share the license key too? Also, is this just the license key generation? Or is there a tool that links to it when the customer opens/installs the product? Or is that something the seller needs to implement? If it’s just to download the product from Selz, again I can’t see how it would prevent sharing once the product has been downloaded…?

    Feel free to email me directly if you’d rather not discuss everything here.

Leave a Reply