A few weeks ago, Selz introduced a fantastic new selling feature to help with the sales of your apps, software, themes and other digital products. Users are now able to issue license keys to buyers, an update which could truly revolutionize many small online businesses.
What is a license key?
A license key is a unique combination of letters and/or numbers generated once somebody purchases, and agrees to the terms and conditions of your digital products.
How can license keys make a difference for your business?
Digital products by nature are easily shared, copied and hijacked by users that have not paid you for the privilege. It’s not difficult for your templates to be shared via email, or for your software to be installed on multiple devices – license keys protect you from this.
Today Calendar Pro reports that 85% of Android app installations have not been paid for, some sellers claim figures as high as 95%.
If people are bagging your products for free, your business is losing out on revenue. And if you’re business is built entirely on a foundation of digital products, this could have severe consequences. License keys are there to protect the app creators, the template designers, the digital artists and the software developers.
At some point you will have been on the other end of license keys – all computer operating systems use them, as do providers of frequently-used software, such as Microsoft Office or Adobe Creative Cloud.
Now you can protect your own business in the same way. You can make your products, and consequently your pockets, more secure.
How can you get started with license keys?
It’s easier than you think. When setting up a new product there is now a tab called “Licenses”, which allows you to decide when (and how) you’d like to generate your license keys.
You by no means have to create and issue license keys manually to each buyer – Selz does this for you, either by pulling keys from your pre-approved list, or requesting them from your specified URL.
You could also use this feature to restrict sign-ups to your latest online program if you’re interested in connecting with a smaller group.
Ultimately, this about protecting your digital offerings. Selz is dedicated to doing just that, while making it easy for both the seller and the consumer.
For a super-simple step-by-step, check out this post.