It’s time to take your research and copywriting for your clickfunnel and put it to good use! If you’ve stumbled onto this article and not sure what I’m talking about, go ahead and check out the first article in this series for the full scoop. .
This last article in this series we are going to focus on how to use different platforms to activate your clickfunnel. Before investing more time, effort, and money, it’s important to get clear on the basic’s for a successfully converting clickfunnel:
Audience POV: You understand your audience pain points, and how your product or service provides a solution (click here to read an example).
Copywriting: You speak TO your audience, not just ABOUT your product/service. It’s important the tone is understood by your audience based on market research (questionnaire, twitter polls, reviews, focus groups, etc.).
Testing: You’ve had your user’s experience in mind, giving their eye enough white space in the design, points of solid giveaway’s and testimonials to gain trust, and you have tested every link, opt-in, and form.
Tracking: Ability to read and review insights from embedded tracking or Google analytics data to see where your audience is clicking, where they are falling off/bouncing, and how many are converting (complete follow through: sale, opt-in, etc.).
Before activating it’s important to take a fresh look at your clickfunnel and keep your main objective into focus again, is your goal to boost:
- Webinar: Useful for helping people register for your webinars.
- Optin/Lead Capture:Used to capture email addresses of your visitors and grow your mailing list.
- Sales Page: Create this to sell products and services, with the ability to add any upsells/downsells to your sales process.
- Membership Site: Generate a recurring income by creating a full blown membership site.
The first go-around at building a clickfunnel is tedious and draining, but once you get it down, it is easy to reproduce to meet your business goals as they change.
Now that you’ve got that in check it’s time to optimize the first click. Where do you engage with your audience the most? Newsletter? In person event? Instagram? Forum?
Take your top three and start there to drive traffic to your clickfunnel. Each outlet has it’s own personality, that’s where you will begin.
If it’s your newsletter, you have the opportunity to expand into a series that builds trust and ability to enter your audience at any point of your clickfunnel. For example, when I launched the “Find Your Voice” clickfunnel in 2014, each page had a different benefit and opt-in for the user.
The first click led to a page that answered What is book about? Who wrote it?
The second click (leading to another landing page) focused on the inner-voice, and the conversion was opt-in to my lead list.
The third click (leading to another landing page) focused on the spoken voice followed by ask to buy the book.
During my many months of writing to my list, my newsletter would speak to each point listed per each click above. So, I could direct them to the second or third page knowing it was designed to optimize conversion (motivate them to click to opt-in or buy).
The more market research you’ve done, the more you have to pull from for your copywriting of your clickfunnel and your marketing of it.
If questionnaires and reviews were not a part of your clickfunnel preparation repertoire, it’s time to make social media your focus group. Hang out with your audience on social media platforms by engaging them in comments, get to know what groups and forums they are a part of, and show up there.
Natural conversation is the best way to get them to click to your website and beyond, making your clickfunnel a converting machine! Check in with your clickfunnel data consistently to stay on top of what shifts in your audience.
What demographic is showing up consistently?
The demographics that are showing interest are a great starting point for any social advertising targeting.
Where are they dropping off?
Go to the webpage that your audience is falling off – is there a broken link? Can there be more motivational or clear copy? Are there points where you are GIVING to the audience something of value?
Another common issue businesses have in driving traffic to their sales funnel is that they aren’t properly setting expectations with their marketing efforts.
Set Expectations. If you have an ad that says “Click Here for 20% off” … when a person clicks there, they should be presented with the 20% off coupon.
This is called Conversion Coupling.
Conversion Coupling is about gaining and keeping engagement and trust through consistent messaging. Whatever your ad says, should match what the landing page says.
It sounds simple, but with the initial activation and tweaking of your clickfunnel, these small mistakes in copy and branding can cost you conversions. Stop leaving money on the table!
Everytime you change copy, image, or a link, it’s important to remember the pages and content that build on top of it.
Once you find your groove, you’re golden and ready to ask your affiliates to start promoting, invest in social advertising. Give your clickfunnel a quarter for most solid results. Good luck.