Now that you know exactly what affiliate marketing is, it’s time to discover how you can put it to use for yourself. Far from being complicated to implement, it really just requires the drive to get it set up. Don’t you want to be the one making money while you sleep? Of course you do! So let’s delve into how you can use affiliate marketing on your website, social media, and in your email campaigns to get you the passive income you know you deserve.
Using affiliate marketing on your website is the most important way to implement it. Unlike social media and email campaigns that have an effective use time limit, your website is easy to find and is available 24/7. You could literally be generating income from someone making a purchase halfway around the world, all while you are sleeping.
In order to implement an ad on your website, you will need to get with your merchant to acquire their embed link. Honestly, this sounds more complicated than it is in real life. Most web hosts have a box where you can type in HTML code. All you need to do is add this box to your website somewhere, copy and paste the code given to you from your merchant, and then watch as the ad, like magic, shows up on your site when you make it live. That’s it! Well, that’s not really it. That’s it for getting it on to your site. You will still need to do some analytics and testing on placement to generate the most clicks, but we will go over that later.
Another way to use your website to your advantage is to write a blog post about your merchant or their product and use your unique referral link in the post. This way, everyone who reads your post will be so engaged with what you have written, they will click to view your merchant’s page/product. Unlike the banner ad, the blog post tactic has somewhat of a “shelf life” since you will presumably be writing new blogs, burying this one further and further down the list. However, the great news is that it will be sitting on your site for as long as you leave it up, giving random search engine users a chance to make you some money in the future!
Here’s a great example of this in action. Shon Hyneman of Kairos Social (a Selz affiliate), has posted some great blogs about Selz and always makes sure to include his unique referral link.
Social media platforms are incredible ways to generate clicks or sales, especially if you have a large following. The trick to using this avenue is to make sure you are posting at the correct time of day and to an audience that cares about your merchant’s product. For instance, if you have a blog about cooking, hopefully your merchant will offer items that are related to cooking so you, the authority on cooking, can recommend them (or just advertise them on your website to the right audience). However, if you have a cooking blog and have become an affiliate with a tire company, your clicks and sales conversions probably won’t be as good since you won’t be reaching the right audience.
The final, and perhaps most personal, way of using affiliate marketing to your advantage is through an email campaign. Because your customers obviously love what you do and want more information about it, a perfectly constructed email can get them to click on your merchant’s link.
According to Mailchimp, the best time to get engagement from your users is during the beginning of the work week (because, hello, we all have lives on the weekend!) and sometime around 10 a.m. in each recipient’s respective time zone. So if you are an east coaster with a lot of customers in Oregon, adjust your send time to reach them at their 10 a.m., not yours.
Another thing to consider when sending email campaigns is to make sure it looks good on mobile devices. A majority of your users will likely open the email on their mobile device, so you want to ensure everything looks just as good on there as it does on a desktop. This will help you achieve the professional look you are going for while making a killing being an affiliate marketer.
Now that you know the basics about affiliate marketing, it’s time to take it to the next level. You don’t just want to be an affiliate marketer among the many 1,000s of people that make just a few extra dollars per month. You want to be earning a big chunk of change to supplement your shopping habit (right?!). Next week, we will examine how to take you from “beginner” status to an experienced affiliate, growing your earnings exponentially.