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In the sixth part of “The Hustle” we will be

The big picture is clear, but getting there is rarely that way.

My strategy for many years was summed up in this sentence: “next year this time I will be where I want to be.

the hustle
Wow, was I setting myself up for failure. Because the next year would always come, but the big picture was NEVER achieved during that time frame.

Every year I accomplished many things, but because my expectation was that it would take 365 days to get from point A to point Z, I could never really recognize what I had done. I felt stagnant, like I was a constant failure.

Meanwhile, my friends, family, customers, social media fans, and even my own publisher, would always comment on how well I was doing, my numbers were consistently above-average, and I was making affluent connections.

Like you, I am a multi-passionate entrepreneur.

I wanted all the areas of my business to be growing exponentially, and simultaneously. I wanted to have national press on my book, to book non-stop paid speaking gigs, I wanted to coach 20 hours a week, and I wanted tens of thousands of social media fans – all of this I expected “by this time next year.”

I had to learn the hard way two very important things:

ONE: Annual stepping stones build a badass foundation to reach the big picture, but do not expect the big picture in just a year from now.

TWO: Pushing all areas of your business at once actually waters down your business potential. You are spread thin, and so is your message.

So, where do YOU start?

How do you not give up on all that you are passionate about while growing your business strategically?

Start with your entrepreneurial superpower.

Then, answer this:

What channel of income are you most passionate about
+ what are your customers really digging from you
= your starting point.
The answer to this will clear up so much for you, and channel your energy in the most efficient way.

I had a coaching client that was building a women-owned business networking group.

the hustle
She had started with a meet-up group that grew to nearly 5 thousand women under a year’s time. The overwhelming response had her take the leap from her corporate job to follow her entrepreneurial passion.

And, that’s when things got watered down.

As she began to build a professional digital platform and offered more events, she noticed the attendance was going down.

She got stressed. She noticed competitors popping up and having more success. She continued to get discouraged. She felt like she had made a huge mistake.

In reality, she hadn’t, she was just confusing her customer with too many offers, too many messages.

I provided her with the same equation I have provided to you. I asked her what area of her business is she most passionate about, and what are her customers showing up the most for.

The answer was = FOOD!

She was a foodie, she loved trying to new restaurants and cafes.

When she would post food pictures she would get the most likes and comments.

When she would host food-centered events, she would get the most sponsorships and sell the most tickets.

When I brought this to get attention, she listened, but was resistant, and afraid that she was giving up her ideas of hosting retreats and starting a membership model.

I explained to her that focusing on what she is good at, is not giving up on her other ideas. It’s about mastering her niche, building customer loyalty, then adding on her other passions.

Before you knew it, and in real-life entrepreneur terms, that means 2.5-3 years, she was offering cooking classes locally, and food tours internationally, and making more money than she had ever imagined.

Now, let’s reflect on your brand.

What aspect of your business (income channel) do you feel most confident about?

We start with you, because your customers will feed off of your genuine passion and confidence.

the hustle
If your customers are not feeling this part of your business yet, don’t let that stop you. It could just be that you are not pouring enough love into the details – your messaging may need a little tweaking.

Commit to it for three months, and ask your customers for their opinions consistently.

Regardless of what happens, the minimum you will walk away with is more clarity about your starting point – which is answer this:

What channel of income are you most passionate about
+ what are your customers really digging from you
= your starting point.
Don’t get sad or anxious that you are giving up any part of your dream. This is more about building a solid plan to turn your dream into a reality.

My next article in this series will be the last, and it celebrates…YOU! We are going to find your voice, and use it to make your idols, your peers.

Leave a comment and let me know about this part of your journey. I want to hear your voice!

Until next time, stay inspired.

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About the author

Sahar Paz

Sahar Paz

Sahar Paz started her first profit-generating business at the age of 13, and has been an entrepreneur ever since. During her years in New York City she worked in Banking and Fashion while running her own non-profit. Sahar now resides in Houston, Texas as a Keynote Speaker, Author, and Coach to entrepreneurs, adults and teens. When she is not inspiring others, Sahar loves to salsa dance!

6 comments

  1. Jacob Q

    Great read. Indeed, prioritizing ideas, projects and passion is tough but necessary. This definitely helped me to re-evaluate some future plans for the business. Much appreciated!

    1. Selz

      Kristen DeCosta

      Hi Jacob! I am so glad you found this helpful. Thanks for your comment :)

    2. Sahar Paz

      Hey Jacob – What’s up? Last you wrote you were going to re-evaluate some of your big plans — I just wanted to check in to see how things are going. Please let me know if you’ve had any clarity / movement regarding your business.

      -Sahar

  2. Karl

    It definitely gets hard to temporarily ease up on certain parts of the “PLAN” aka “Big Picture”, without feeling like you’re giving up on that.
    For some people, it’s ever so daunting to get back on track in that part of after you might have lost the initial momentum.

    Bottom line, it’s really all about effective strategy and taking action on the “PLAN” one step at a time. The pieces of the puzzle, all fall in place in time (in real-life entrepreneur terms).

    Another awesome read. Have been following up the “Hustle Series” from the start and absolutely loving every bit of it.
    Much Appreciated!

    1. Selz

      Kristen DeCosta

      Hi Karl! Thanks for sharing you inspiring words. I am so glad to hear you have been following this series, Sahar really outdid herself :). There’s still more to come in this piece and many more series from Sahar in the future as well. Thanks for your kind words!

    2. Sahar Paz

      Appreciate your words Karl. It keeps me motivated as I place the pieces of the puzzle together for my own business.

      What’s next up for you and your business strategy?

      -Sahar

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