In the second part of our “The Hustle” series we will cover the two questions to help you face your entrepreneurial fears.
I had nothing.
I had no one.
I didn’t even know where I would be living in a few months.
All I had was two big black suitcases I had bought on Canal Street, and a box of journals that held my words from the age of 12 to 33.
I had just temporarily shut down my nonprofit in New York City after a burn-out, and felt like a complete failure.
I knew returning to corporate would be a slow death. I also was sure that I was still suppose to make my work about helping others. But, somehow I needed to do that without hurting myself.
Whenever I’m jammed up this way, I take the first 10 minutes of my day to write. Every day.
Sometimes it would flow.
At times I just had a page of doodles.
Other times just random streams of consciousness.
Three months away from New York, and I still had no solid idea of what my career should form into.
I looked at my meager belongings to understand my own belonging, and that’s when over 30 of my journals came into clear view.
I am a writer.
I love to write.
Words are the one thing we all have in common. This is how I will help others and not empty myself.
The idea came strong and clear – for about a solid 10 minutes before the questioning began.
Who am I to be a writer?
What I have to say is not that important.
English is my second language, who am I kidding??
I am a horrible reader that needs to reread a page more than once.
There are a million authors, it’s a saturated market, and I will never make any money.
I exhausted the idea before I wrote my first page.
I found more courage and creativity with each step I took, although, every other step was still full of questioning.
Researching your industry and competitors is a must for any successful entrepreneur. It is also great way to feed your doubtful inner voice.
This is the journey of every entrepreneur.
Understand that your fears are just there to help you double check your approach.
If you don’t let the questioning inside take over your confidence, you will see that it is actually helping you clarify your specific niche.
It took me over 2 years to write “Find Your Voice” and to understand it’s place in the market. Actually, the audience I wrote it for rejected it, but I remained flexible through my fear, and found the readers that felt its impact.
I allowed my questioning to take a curious tone versus a doubtful tone.
Here are two reflective questions I am going to ask you to ponder over. I want you to specifically pay attention to how you approach these questions within yourself. You can be honest with yourself without being a jerk about it.
YOU are the only one in your own way.
This is the space for you to practice not answering from a doubtful place, but a curious place – a necessary trait for any successful entrepreneur.
- Reflections of the industry you are in:
- who is successful
- what is the voice of their brand
- what problem are they solving for their customers
- Reflections of the industry you are in:
- Reflections of your brand
- what is unique about your approach to the same problem?
- can you see where you can fill the holes in the market with your perspective?
Please be aware of Black n’ White Betty (or Bob) now that you have answered these questions. This is a name I give my thoughts when they get all-or-nothing / win-or-lose on me. Reminding me that there is no room for my voice and my business out there in the world.
There is enough.
You have enough ideas.
Forget scarcity. Remember abundance.
There are very few businesses (even Apple) that cater to EVERYONE.
Those they don’t cater to, are looking for YOUR business, YOUR approach.
If you are not clear on your business idea, or if you are right for the entrepreneurial journey, check out my last article. A quick guide to take inventory of your personality and your ideas.
There is enough opportunity out there for all of us. It’s just a matter of figuring out your approach, and how to position it in your market. Take time to research, and take time to step away from it all and clear your head of business ideas.
You have to learn to refuel for the longevity of your business. Plus, you’re going to need your rest, because my next article is all about your Entrepreneurial Super Power.
Talk to you soon my shero’s and hero’s.